Communication Specialist

Under the supervision of the Chief of Communication, you are accountable for developing, managing, coordinating, networking, implementing and monitoring a content and digital communication strategy and associated products and activities on on-going basis with public audiences, with the objective of promoting awareness, understanding, support and respect for children’s and women’s rights, and support for UNICEF’s mission, priorities and programmes in the country office/regional office/media hub, and at a global level and those of the UN Country Team.  

Key functions, accountabilities, and related duties/tasks:

• Content strategy:  The Country Office has a clear content strategy and associated work plan to get children’s issues into the public domain, strengthen political will in support of UNICEF’s mission and objectives, and enhance the organization’s credibility and brand.
• Digital strategy: The Country Office has a well-managed digital communication team that is responsible for developing and overseeing the execution of digital initiatives (multiplatform/mobile web, social media and multimedia), integrating digital initiatives into the overall communication strategy, developing and managing a coherent and integrated digital content and engagement strategy, as well as monitoring and analysis of digital trends and their impact on UNICEF’s brand. Managing UNICEF brand frontline by securing interaction with supporters in real time on various digital platforms. Ensuring all digital initiatives adhere to UNICEF’s Digital Governance policies, standards, guidelines, especially around monitoring and evaluation.
• Networking and partnerships: The Country Office has a well maintained and continually developed contact list of individuals, groups, organizations and fora whose support is essential to/can assist in achieving the communication objectives. Effective working relationships with the UN Country Team and UN communication counterparts are developed, maintained and enhanced.
• Celebrities and special events: The Country Office has a strong partnership with national ambassadors, celebrities, influencers, and other public figures in a systematic and strategic manner to jointly raise awareness of children’s rights, mobilize public advocacy support for children and strengthen UNICEF’s brand in Malaysia.
• Global priorities and campaigns: The Country Office has an effective process in place for integrating UNICEF’s regional and global communications priorities into the Country Office level initiatives and campaigns, and disseminating these in a locally appropriate way in alignment with the CO’s digital communication initiatives.
• Resource mobilization support: Global and country level fund-raising activities are supported by effective communication strategy and activities.
• Management: Human resources (the digital communication team under the communication section) and financial resources (budget planning, management and monitoring) are both effectively managed and optimally used.
• Monitoring and evaluation: Communication baselines are established against which the objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis. Leverage digital communication tools and methodologies (such as social media and online monitoring, web analytics, or other digital measurement tools) and lead research efforts that identify and map project stakeholders or intended audiences and develop and analyse digital communications performance indicators.
• Capacity building and support: The country programme team are provided with professional expertise and advice on all aspects of digital communication and campaigns as needed

To qualify as an advocate for every child you will have:

• Advanced university degree in Communication, Journalism, Public Relations, Marketing, or Social Science (or an undergraduate degree plus at least 7 years of demonstrated professional experience in the field of journalism, communications, external relations, public affairs, public relations, marketing, advocacy or corporate communications.)
• At least 5 years’ increasingly senior level experience working particularly in digital communication, digital marketing, preferably in social development area.
• Proven track record in developing practical strategy and compelling and innovative approach to draw attention and reach communication objectives. In-depth knowledge and understanding of digital communication trends and environment, what works and how. Seasoned and recognized professional with team management and leadership experience in his or her field of expertise – digital communication.
• Strong network and ability to reach out to key actors and influencers to build communication alliance for UNICEF.  Thorough understanding of creative and advance level use of digital media for advancing public advocacy agenda.
• Experience in developing baseline, scientifically monitoring and measuring digital communication interventions.
• Previous UNICEF, UN and/or INGO experience in a similar role is an asset.
• General knowledge of Digital Communication and Content management. Knowledge of theories and practices in communication planning and strategy as well as action plan development and implementation.
• Content panning and production knowledge, including audience segmentation in a non-profit context, insight development.
• Knowledge of United Nations or other international organizations.
• Fluency in both written and spoken English is essential. Fluency in both written and spoken Bahasa is an asset. Fluency in another a locally relevant language is an asset.

Source: https://jobs.unicef.org/cw/en-us/job/570685