Communication Specialist

The UNICEF Goodwill Ambassador (GWA) programmes falls under the Strategic Partnerships section in DGCA. GWAs are some of the most recognizable public faces of UNICEF. They bring UNICEF to new target audiences, reaching nearly every corner of the world through their influence and dedication to UNICEF and the world’s children. Goodwill Ambassadors amplify messages that communicate to advocate, drive change, reach new audiences, have a strong call to action, and that are in line with their thematic focus that makes them knowledge-leaders.

Support from GWAs and high-profile supporters helps to elevate UNICEF’s brand, promotes global advocacy priorities, and supports fundraising efforts. The key result is to ensure greater visibility for UNICEF and influence in support of its mission.

Under the supervision of the Senior Manager, the P3 Communication Specialist will contribute to both the management and cultivation of GWAs in support of organization-wide priorities, working closely with all GCA sections, different divisions in headquarters, UNICEF National Committees, and regional and country offices. This post will work with hese prominent personalities and their teams in support of UNICEF’s goal to be the leading voice for and with children, the leading advocate for children’s rights, and the leading brand, which is both trusted and credible.

Key functions, accountabilities and related duties/tasks:

Coordinate the day-to-day management of the Goodwill Ambassadors who actively contribute to UNICEF’s mission. UNICEF has an impressive pool of dedicated GWAs. The appropriate partnership with well-known spokespersons and GWAs can help strengthen advocacy, awareness and fundraising for children.

• Identify and recommends new internationally known individuals/celebrities and assists in the cultivation of a diverse and engaged group of prominent personalities. This includes researching trends in the entertainment industry and providing ideas for relevant talent to support UNICEF’s communication, fundraising and advocacy goals.
• Co-create GWA proposals and action plans, creating celebrity friendly communication materials for specific initiatives and priorities. This includes ideas around leveraging the GWAs valuable social networks to mobilize the masses to action in support of UNICEF priorities.
• Contribute to the implementation of the new Champion and Advocate tiered strategy.
• Develop capacity building by providing normative guidance to UNICEF offices globally. The GWA team is the UNICEF-wide knowledge leader on relationship management with prominent personalities, providing expert advice to COs, ROs, NCs and other UN Agencies on recruiting and managing celebrities, establishing strategies to engage them, crisis communications involving celebrities, best practices, etc.
• Work collaboratively with other Sections and Divisions to map opportunities that engage GWAs in a way that elevate our brand and contributes to advocacy outcomes.

To qualify as an advocate for every child you will have…

Education: 

• An Advanced University degree is required in one of the following fields: Communications, Public Relations, or related field; or
• A first level university degree with an additional two years of experience may be accepted in lieu of the advanced university degree.

Experience:

• A minimum of five years of professional experience in one or more of the following areas is required: Entertainment industry, Communications, Branding, Marketing or Public Relations.
• Experience working in the development sector, government or NGO a plus.
• Education: Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.

Source: https://jobs.unicef.org/cw/en-us/job/571475