Communications and Marketing Officer

Details

Mission and objectives

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Context

In recent years, UNICEF’s work to support the unique needs of young people has gained momentum, as the challenges facing them have come more sharply into view. UNICEF is committed to deliver for all children and adolescents through its overall impact goal of ‘realizing the rights of every child, especially the most disadvantaged.
Building on the current work with, and for, adolescents, in line with the United Nations Youth Strategy, UNICEF is developing a new global partnership, Generation Unlimited (GenU), which is dedicated to expanding opportunity for young people from ages 10 to 24 years. Maximising the potential of the United Nations system, Governments, Civil Society Organizations and the private sector, and of young people themselves, GenU is focused on finding new ways to ensure that every young person is in school, undergoing formal or informal learning or training, or is employed by 2030. The focus will be on reaching those in the greatest danger of being left behind: including girls, the poor, young people with disabilities or on the move, or affected by conflict and natural disasters.
The India version of GenU has been named YuWaah! It signifies catalytic partnerships to unleash the potential of adolescents and young people. YuWaah has been designed to allow co-creation of solutions that are relevant and scalable for ensuring that young people in India have opportunity and choices for learning; have avenues and spaces for functional and vocational training, and can choose between employment and entrepreneurship which are accessible locally.
The Communications, Marketing and Advocacy team of YuWaah plays a pivotal role in supporting YuWaah’s advocacy and policy dialogue with national counterparts, positioning YuWaah’s agenda within the national context. By effectively communicating the progress and impact of various interventions, the Communications team strengthens relationships with public-private-youth-media stakeholders.
The team’s strategic and innovative thinking enhances the impact and effectiveness of YuWaah’s interventions, driving progress towards our collective goals.
The UN Volunteer will be placed with UNICEF in Delhi. The UNV will support GenU/Yuwaah- Communication and marketing efforts on social media, website, PR, videos and other marketing channels. The UNV would also have a coordination responsibility for partner communication and conceptualizing new multi-channel campaigns, especially through content creation focused on youth.

Task description

Under the overall guidance of the Chief of GenU, Youth Development Partnerships and secondary supervision of Communications Specialist of YuWaah Secretariat, the national UN Volunteer will undertake the following tasks:
• Lead in developing, executing, and managing the YuWaah Digital Communications Strategy, in order to meet the goals outlined in the larger YuWaah Communications Strategy
• Support content development for YuWaah’s digital media channels, website, as well as the mailing list
• Provide relevant digital support across teams, including hosting digital sessions and managing the live streams across Facebook or YouTube
• Execute YuWaah’s PR strategy including coordination with journalists and internal stakeholders, developing key messages and media facing assets such as press releases and OpEDs
• Play an active role in organising convenings
• Any other related tasks as may be required or assigned by the supervisor.
Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work.
Results/expected outputs:
As an active team member, efficient, timely, responsive, client-friendly and high-quality support rendered to UNICEF and the YuWaah Secretariat in the accomplishment of her/his functions, including:
• Support building a solid social media presence for YuWaah
• Support preparation of media collaterals, social media creatives, shooting videos etc.
• Work closely with the country and state offices teams and national counterparts to ensure YuWaah aspects are well internalized and applied
• Support in monitoring progress and preparing monthly reports for YuWaah Communications.