Communications and Marketing Officer

Dept Number/Name: 0-3210-000 / Patel Coll of Global Sustain
College Division: Patel College of Global Sustainability
Salary Plan: Administrative
Job Code/Title: 9601 / Communications and Marketing Officer
Hiring Salary/Salary Range: $48,000 – $55,000
Position Number: 00053240
ORGANIZATIONAL SUMMARY:
The Patel College of Global Sustainability (PCGS) at the University of South Florida fosters sustainable development through collaborative research, education, and community involvement. Its research generates innovations and new knowledge that promotes sustainability development around the world, including those in developing countries, to reduce their ecological footprint, while improving their form and function to make them healthier, more livable and resilient. The College graduates sustainability leaders who will work on improving the lives of many by providing solutions to environmental challenges today and in the future.
POSITION SUMMARY:
The Communications and Marketing Officer (CMO) is primarily responsible for providing specialized expertise in marketing, communication, and public relations by developing and coordinating a variety of activities designed to promote and publicize USF Patel College of Global Sustainability (PCGS) in efforts to enhance its brand, visibility and image. This position serves as a media contact responsible for integrating marketing concepts and utilizing communication vehicles to increase awareness of and engagement with USF PCGS through the oversight and coordination of special events, produce/write/edit marketing and promotional materials such as brochures, newsletters, flyers, on-line and multimedia content, videography/photography, presentations, assist with website development and management oversight. Along with office team members, this position supports college enrollment goals and will plan and implement college-wide special events.
RESPONSIBILITIES:
Marketing/Communications: Support brand management to ensure USF Patel College of Global Sustainability designs and university graphics are appropriately displayed and utilized through the development of various communications and marketing activities to increase awareness, strengthen affinity and provide opportunities for engagement with the college. Works with dean, faculty, staff, and students to identify, develop, and market stories through newsletters and other means that promote and publicize the program-related content such as research projects, programs, events, student activities, community outreach efforts, and faculty, staff, and student achievements.
Recruitment/Enrollment: Coordinate and manage events such as webinars, online information sessions, and recruitment fairs, leveraging digital tools to reach prospective students and stakeholders across the world to support college enrollment goals. Work closely with the college’s leadership team to promote PCGS Master’s Degree Programs to a wide range of audiences, building and maintaining relationships with media outlets and influencers to increase the program’s online and face-to-face exposure. Develop a unique content strategy for crafting clear, concise marketing content designed to recruit new students to the Patel College. Develop content for a variety of marketing platforms, to include writing and organizing content for websites, landing pages, email campaigns, digital publications, social media sites, blogs, reports, brochures, newsletters, presentations, etc.
Event Planning: Join team members in planning, coordinating and implementing college events to promote PCGS branding, visibility and awareness. Promote PCGS events through newsletters and social media channels. Makes presentations and speeches to promote the college, and/or develop speeches and presentation graphics and charts for delivery by others in the college.
Perform other administrative and support duties as assigned by the Dean and required in support of the mission and communication strategy of the college.
POSITION QUALIFICATIONS:
MINIMUM :
This position requires a Bachelor’s degree in communication, marketing, public relations, technical writing, digital media, or related field, with two years of experience in related positions; or a Master’s degree in the fields listed above. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.
PREFERRED :
This position requires a bachelor’s degree in communication, English, journalism, creative/technical writing, marketing, public relations, digital media, or related field, with 3-5 years of experience in related positions; or a Master’s degree in the fields listed above with 2-3 years of experience in related positions.
SPECIAL SKILLS/TRAINING:
Excellent consumer and product awareness, excellent organizational and planning skills, excellent written and verbal communication, the ability to work on multiple projects at one time, ability to work under pressure and meet deadlines, excellent  attention to details and accuracy, strong IT and social media skills, experience with and excellent knowledge of marketing techniques, self-motivated, ability to be a team player, excellent creative and innovative skills.

Information for Applicants 

This position is subject to a Level 1 criminal background check.

Job Opening Number: 36095

Posting Date:  01/19/2024

Posting End Date: 02/02/2024

How To Apply 

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Apply online by completing the required information and attaching your cover letter and resume. Please include your experience as it relates to the qualifications stated above.  YOUR COVER LETTER AND RESUME, PLUS ANY OTHER REQUESTED MATERIAL, MUST BE IN ONE ATTACHMENT. Only online applications are accepted for this position.

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Equal Employment Opportunity 

USF is an equal opportunity, equal access academic institution that embraces diversity in the workplace.

The University of South Florida does not discriminate on the basis of sex and prohibits sexual harassment. Any person may report sex discrimination, including sexual harassment (whether or not the person reporting is the person alleged to be the victim of conduct that could constitute sex discrimination or sexual harassment), in person, by mail, by telephone, or by electronic mail, using the contact information listed for the Title IX Coordinator. Reports may be made at any time either online or directly to the University’s Title IX Coordinator.

Federal Rights

Applicants have rights under Federal Employment Laws: Family and Medical Leave Act (FMLA) , Equal Employment Opportunity (EEO) and Employee Polygraph Protection Act (EPPA) .

Work Location 

Campus map and location overview: USF – Tampa Campus

USF – Patel College of Global Sustainability

USF – Tampa Campus

About USF 

The University of South Florida is a high-impact global research university dedicated to student success. Over the past 10 years, no other public university in the country has risen faster in U.S. News and World Report’s national university rankings than USF. Serving more than 50,000 students on campuses in Tampa, St. Petersburg and Sarasota-Manatee, USF is designated as a Preeminent State Research University by the Florida Board of Governors, placing it in the most elite category among the state’s 12 public universities. USF is a member of the American Athletic Conference.

Working at USF 

With more than 16,000 employees at USF, the University of South Florida is one of the largest employers in the Tampa Bay region.  At USF you will find opportunities to excel in a rich academic environment that fosters the development and advancement of our employees.  We believe in creating a talented, engaged and driven workforce through on-going development and career opportunities. We also offer a first class benefit package that includes medical, dental and life insurance plans, retirement plan options, tuition program and generous leave programs and more.

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