Communications and Social Media Officer

Purpose of consultancy

• The purpose of this consultancy is to hire an individual to perform the role of Communications and Social Media Officer for the National Mental Health Department of the Ministry of Health. This consultancy is open to applications and submissions from Maldivian candidates exclusively.

Background  

• In the role of communications officer, the incumbent is to work closely with various departments to maintain a thorough understanding and promotion of mental health, as well as identify the most important information to communicate and create engaging content, optimize the NMHD social media pages, and foster community interaction. With expertise in social media marketing and analytics, they drive customer engagement, website traffic, and revenue growth. The – incumbent will also be expected to monitor trends and stay informed of related developments to ensure the timeliness of the content produced.

Terms of Reference

• Play a critical role in the establishment and promotion of Mental Health.
• Develop and execute social media IEC materials for various platforms, including Instagram, TikTok, Facebook, Twitter (X), and others.
• Create and share engaging daily content, including text, images, and videos that promote mental health.
• Ensures all content posted on social media or other websites remains relevant.
• Creates interactive social media content and campaigns.
• Support the development of IEC materials and video spots for public advocacy.
• Ensures all content complies with NMHD standards and style guides
• Planning, editing, and production of content for a variety of internal and external communication channels
• Communication advice and support to the department, including communicating scientific outputs, public health campaigns, and risk communication
• Ensuring that organizational initiatives and projects are successfully supported and communicated to staff and key external stakeholders
• Proactive mental health media work, including monitoring and analysis of media and social media;
• Creates timely reports for all communication campaigns
• Provide assistance in mental health data surveillance activities.
• Monitoring of island health facilities to evaluate and maintain mental health data status
• Coordinate and communicate with other health facilities and sectors for the collection and sharing of required reports and documents.
• Send information and photos of media events held by the department and the field to the media and publish on the department website, social media
• Proactively obtain information on events planned and conducted by the department and plan and organize media coverage for such events. and include such information on the website and social media sites used by the department.
• Layout of presentations, media kits, brochures, information sheets, leaflets etc. required by the Ministry.
• Monitor and maintain records of information and news disseminated by the media about the department and the field and facilitate the department and field to respond to such news and clarify anything on the advice of the department head.
• Disclose information to the public regarding the activities of the department, thus ensuring that all such information is updated on the department website.
• Attend media inquiries and appointments, view information forms and provide information to them
• Undertake all activities according to administrative and financial regulations stipulated in the Civil Service Commission, keep records, and file all documents.
• Maintain monthly progress reports (documentation of results and outcomes) and share them with the supervisor.
• Travel to the field on a need basis to conduct the programmes at islands and for photo/video documentation and monitoring purposes as and when required.
• Any other tasks related to his or her area of work as requested.
• Documentation of all campaign related activities.

Qualifications, experience, skills and languages

Educational Qualifications

• Essential: Bachelor’s degree in a related field including mental health, marketing, media, journalism, or public relations
• Desirable: Post graduate degree in health-related field or social sciences.

Experience

• Essential: Minimum 2-year appropriate professional experience in a related field(s) and a good understanding of the Maldivian health context would be an added advantage.
• Desirable: Previous experience in conducting campaigns.

Skills/Knowledge

• Competency in Google Workspace (Google Drive, Google Meet and Gmail) for effective collaboration and communication.
• Proficient in using various digital tools and platforms for communication and data collection.
• Ability to collaborate effectively with various stakeholders such as HPA, NCD programme, media partners and CSOs.
• Ability to multitask.

Languages and level required (Basic/Intermediate/Advanced):

• Essential: English – read, write, and speak at expert levelDivehi – read, write, and speak at expert level

Source: https://careers.who.int/careersection/ex/jobdetail.ftl?job=2406368