Communications Manager

Description

Umoja is a community of educators and learners committed to the
academic success, personal growth and self-actualization of
African American and other students. The Umoja Community seeks
to educate the whole student–body, mind and spirit. Informed
by an ethic of love and its vital power, the Umoja
Community will deliberately engage students as full
participants in the construction of knowledge and critical
thought. The Umoja Community seeks to help students experience
themselves as valuable and worthy of an education. 

The role of the Communications Manager for the Umoja Community
is critical in shaping our public image, promoting our mission, and
attracting stakeholders.  This role will be pivotal in
enhancing the foundation’s visibility, reputation, and impact by
effectively communicating its mission and value to the broader
community. 

Communications Manager increase brand awareness for a company’s
current and potential clients and work in nearly every industry to
create marketing materials to distribute to customers including
newsletters, brochures, or email blasts. They also collaborate with
design teams to produce other materials, including a white paper or
promotional video. They distribute marketing materials to the
appropriate parties, research online and offline channels, and
determine best practices for distributing their marketing materials
for maximum exposure. 

Marketing communications specialists track marketing campaigns
once they have successfully launched. Utilizing metrics including
customer engagement or conversion rates, they identify how to
improve future marketing campaigns and make notes. They are
responsible for reporting campaign performance to upper management
by analyzing data to create presentations on analysis to deliver.
They run special marketing and promotions campaigns and may be
responsible for the setup of interviews or press conferences, which
involves reaching out to media and industry experts. Marketing
communications specialists need at least a bachelor’s degree in
marketing, media, communications, or related fields.

Key Responsibilities: 

• Designing and creating online marketing content, including
  newsletters, brochures and promotional emails
• Collaborating with Leadership Team to create white papers,
  infographics and marketing videos
• Tracking and recording the performance of marketing campaigns
  and presenting this information to the Leadership Team
• Identifying the effectiveness of marketing material by tracking
  metrics including conversion rates
• Reviewing and analyzing data to analyze effective marketing
  strategies and successful ways to increase brand
  awareness
• Assessing the return on investment (ROI) for marketing
  campaigns
• Coordinating the design of promotional material and
  distributing in online and offline channels
• Advertising our company and products/services on various
  media
• Plan interviews and press conferences
• Produce marketing copy for our website
• Craft and send regular newsletters with company
  updates
• Track ROI for marketing campaigns
• Join social media groups and professional platforms to discuss
  industry-related topics
• Monitor corporate website and social media pages and address
  clients’ queries
• Network with industry experts and potential clients to drive
  brand awareness
• Assist with events to promote the foundation’s programs and
  initiatives.
• Coordinate participation in conferences, workshops, and other
  relevant events.
• Work closely with internal stakeholders, including program
  managers, educators, and administrators, to gather information and
  insights for marketing and communication efforts.
• Develop and distribute UCEF branding guide for internal and
  external use.
• Establish vendor relationships to execute public relations
  strategies.  (Photographers, videographers, etc.)
  

Requirements:

• Proven work experience as a Communications Manager or similar
  role
• BSc, BA in Marketing, Communications, Public Relations or
  relevant field ; MA in Marketing and/or
  Communications  preferred
• Familiarity with B2B and B2C advertising campaigns
• Hands-on experience with web content management tools, like
  WordPress
• Proficiency in MS Office
• Knowledge of SEO and Google Analytics
• Experience with marketing campaigns on social media
• Excellent verbal and written communication skills
• Good presentation skills

 

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• Free Food & Snacks