Communications Officer – Digital and Media Specialist – GF

IFC a member of the World Bank Group is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities. Our mission is to leverage the power of the private sector to end extreme poverty and boost shared prosperity on a livable planet. For more information, visit www.ifc.org.

IFC’s Communications and Outreach Department is responsible for managing IFC’s communications and outreach strategy with a focus on the Corporation’s business priorities, including cross-cutting themes. The Corporate Communications team is responsible for communicating the organization’s message and priorities with both internal and external audiences, with the goal of maximizing IFC’s reach and impact, aligning messages, and strategically targeting key audiences.

We are seeking a Communications Officer, Digital and Media Specialist, to be based in Washington D.C., to support the development and maintenance of IFC.org, with a specific focus on IFC’s regional, industry, and thematic priorities and close coordination with all units involved. The candidate will be responsible for contributing to IFC’s web strategy, creating new web pages, updating existing web pages, developing new digital content, reporting on the performance of the website, and contributing to the SEO Strategy. The role will play a key role in supporting our media work, ensuring digital content supports IFC’s media narratives and is useful to journalists. The candidate chosen will report to the Head of Engagement.

Roles and Responsibilities

IFC’s web team, part of the Corporate Communications Unit, is responsible for the quality and relevance of IFC’s corporate website, ensuring its content is aligned with IFC’s Digital strategy and presented in the most engaging way, offering the best user experience, and upholding the highest technical standards. The chosen candidate will ensure that the IFC.org website provides a smooth, coherent journey to users and reflects the most modern digital trends.

We are looking for a candidate who is passionate and inspired by the possibilities of the web, and who wants to leave a mark on IFC’s online presence. We seek a candidate who is creative and strategic, and who cherishes teamwork, advanced planning, and clear reporting and analysis. This is a unique opportunity to work at the heart of an international organization’s efforts to leverage the power of the web to accomplish its mission of creating opportunities where they are needed most.

The chosen candidate will be expected to:

• Work as a key member of the web team in the formulation and the implementation of IFC’s web strategy.

• Create high quality, engaging, web-friendly content that tells IFC’s story, providing users with an engaging experience.

• Maintain IFC’s industry, regional, and thematic website sections on IFC.org, aligning content and appearance with corporate standards.

• Ensure that industry communications online are useful to journalists and consider journalists as a key audience.

• Provide regular feedback and guidance to colleagues (editors and producers) working in industry, regional, and thematic areas.

• Collaborate in the management of an online editorial calendar and the coordination of IFC’s Web Producers Team.

• Ensure compliance with existing web protocols and assist the digital governance team in developing and maintaining web-related procedures and guidance.

• Align digital marketing initiatives with key objectives and priorities, gain real-time insights into audience behavior, and leverage insights to deliver relevant online audience experiences.

• Employ all available web tools and data-tracking instruments to measure the performance of the website and to analyze and report on it effectively.

• Assist in the implementation of IFC’s SEO strategy, including supporting keyword research, training colleagues, and optimizing web content for search engines.

• Improve the quality and potential impact of IFC org’s presence, including its accessibility and usability, its credibility and trustworthiness.

• Act as a source of web expertise for IFC staff on the latest trends and best practices.

• Work seamlessly across the World Bank Group with communications counterparts.

• Support media launches and ensure digital content supports IFC’s media narratives.

Selection Criteria

• Master’s degree in Communications, Online Marketing, Digital Media, or related fields with at least five years of professional experience in web content management and publishing.

• Big picture thinker with strong interpersonal and problem-solving skills while effectively maintaining a pulse on details.

• Solid conceptual, research, and analytical skills, with an ability to think strategically and rapidly synthesize information from varied sources into concise conclusions and recommendations.

• Ability to work under stress and to juggle multiple tasks on tight deadlines.

• Proficiency with content management systems, the Adobe Creative Suite, Canva, other digital communications tools, and social media.

• Solid understanding of the digital communications landscape, including trends in social media and web platforms. Clear command of leading-edge communications, measurement, and analytics tools.

• Excellent English skills, able to write and edit messages in a clear, concise, and web-friendly style.

• Understanding of digital marketing such as social media algorithms, audience engagement, SEO, and SEM.

• Understanding of how media outlets interact with digital content and how to pitch media with strong narratives.

• Strong diplomatic, interpersonal, and teamwork skills.

• Professional fluency in Spanish.

World Bank Group Core Competencies

The World Bank Group offers comprehensive benefits, including a retirement plan; medical, life and disability insurance; and paid leave, including parental leave, as well as reasonable accommodations for individuals with disabilities.

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

Learn more about working at the World Bank and IFC, including our values and inspiring stories.

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