Consultancy: Graphic Designer (Social Media Team), (6 months, remote-based) – GCA, NYHQ, Requisition # 571484

The Digital Strategy Section (DSS) in the Division of Global Communication & Advocacy is seeking a Graphic Designer consultant to work with the Social Media Team to create innovative digital and offline communication materials in multiple languages which adhere to UNICEF’s brand guidelines.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, peace 

The Digital Strategy Section (DSS) in the Division of Global Communication & Advocacy is seeking a Graphic Designer consultant to work with the Social Media Team to create innovative digital and offline communication materials in multiple languages which adhere to UNICEF’s brand guidelines. The Graphic Designer is responsible for conceptualizing and developing the branding and graphic design assets for campaigns and initiatives on UNICEF’s social media platforms (including but not limited to Facebook, Twitter, Instagram, TikTok, WhatsApp, Threads, YouTube, GIPHY and LinkedIn);  various promotional materials (digital, print, PowerPoint, proposals, guidance material) and other initiatives as requested; ensuring services are in line with UNICEF branding, Communication Guidelines, and quality standards. 

How can you make a difference? 

Scope of Work: 

Design and creative strategy 

• Support the implementation of a unified graphic design look for UNICEF social media channels.
• Support the creative aspects of social media strategies, testing and bringing ideas to life, while collaborating with social media editors, language producers and campaign managers on the ideation and planning of social media activations.
• Review social media assets developed by creative agencies for compliance with UNICEF branding, Communication Guidelines, and quality standards.

Develop graphic and visual assets 

• Design and develop visual assets such as illustrations, banners, stickers, text graphics, video thumbnails, templates, short animations for UNICEF’s digital and social media platforms including but not limited to UNICEF’s global presence on Facebook, Twitter, Instagram, TikTok, YouTube, Threads, WhatsApp and LinkedIn, in addition to UNICEF’s Executive Director’s social presence.
• Conceptualize and design infographics, factographs and quote graphics, to communicate key messages around specific topics with a focus on UNICEF’s priority communication areas and campaigns.
• Conceptualize and design creative and engaging Stories for UNICEF’s global social media platforms, including Instagram, Facebook, TikTok and YouTube.
• Conceptualize and design bespoke creative assets for Goodwill Ambassadors in support of key campaigns.
• Produce translations of creative assets in French, Spanish, Arabic and Chinese collaborating with language digital producers.
• Create engaging photography-based designs and custom illustrations to support team members in the preparation of interactive multimedia presentations (Google Docs Presentations, PowerPoint, Keynote, etc.)

Knowledge Management, Capacity Building, Coordination   

• Provide the social media team with design guidance.
• Support the development and delivery of learning resources and capacity building initiatives.
• Support the management UNICEF’s Giphy channel and promote innovation while keeping up with trends and new social media channel features.
• Support the maintaining and organization of the Social Media team’s design files/database.
• Liaise with other teams within the division to help develop design assets on cross-team creative assets collaborations
• With the brand team, help advise Country Offices and agencies on social media design guidelines.

 

Duty Station

• Remote-based.

Timeframe

Start date: 1 August 2024                   End date: 31 January 2025

 

DELIVERABLES

Each ‘deliverable’ is based on two-week ‘design sprints’ covering 10 billable days each. 

Each sprint involves the planning and development of assets which include but are not limited to illustrations, banners, animated stickers, short animations, text and photo-based graphics, video graphics, and Instagram Story slides, in addition to related administrative tasks including attending planning meetings and updating the design files/database.  

Within the various deliverables, all or most social media assets will need to be produced, with the support of a translation team, in multiple languages: English, Arabic, Spanish, French and Chinese. 

 

 

 

For every Child, you demonstrate… 

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability and Sustainability (CRITAS).

To view our competency framework, please visit  here. 

To qualify as an advocate for every child you will have… 

• A Bachelor’s degree in Graphic Design, Visual Design, Communication, or a related field.
• At least five years of practical and relevant professional work experience in graphic design, communication and/or new media.
• Proven ability to conceptualize ideas, develop visual engagement strategies and optimize social media graphic assets for an international organization that can be customized for a wide range of channels.
• Proven experience creating a wide range of high-performing social media illustrations and photography-based graphics.
• Good understanding of trends in digital and social media visual content and audiences, in both developing and developed regions.
• Experienced use of graphic design software, including but not limited to: Canva, Adobe Photoshop, Illustrator, InDesign, After effects, Premier Pro, and the rest of the Adobe Creative Suite.
• Proven experience managing visuals for digital communication channels, including web and social media channels.
• Proven ability to produce flawless creative assets in a variety of languages.
• Knowledge of current best practices in visual digital communication strategies and engagement, and knowledge of best in class digital and social media platforms.
• Demonstrated understanding of rights-based messaging and visual representation that respects the dignity and agency of the children UNICEF supports.
• Experienced use of digital asset management systems as well as productivity and collaboration tools.
• High attention to detail and ability to prioritize tasks.
• International and/or international field experience is desirable. Knowledge of United Nations or other international aid or NGOs is highly desirable. Good understanding of world affairs, current events and development is highly desirable.
• Language: Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian and Spanish) is considered as an asset.

  

Application Guidance

All applications must contain the following (incomplete applications will not be taken into consideration)

1. Fully completed FINANCIAL PROPOSAL FORM    Financial Proposal Form – Updated 10 April 2023.xlsx

2. Fully completed TECHNICAL PROPOSAL FORM    Copy of Technical Proposal Form – Updated 10 April 2023.xlsx

3. Fully completed applicant online applicant profile

4. Portfolio of approximately 10-15 examples

5. Cover letter

6. Resume

Each Proposal will be evaluated against a weight allocation of 80% for the technical proposals and 20% for the commercial proposal.  The total maximum obtainable is 100 points.  The minimum acceptable technical score is 49.

 

HEALTH INSURANCE

The Consultant is fully responsible for arranging, at their own expense, such life, health, and other forms of insurance covering the term of the Contract as he or she considers appropriate. The Consultant is not eligible to participate in the life or health insurance schemes available to UNICEF and United Nations staff members.

VISA REQUIREMENTS

With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4.    

IMPORTANT – G4 Visa is only valid if the consultant will reside within the tri-state area during the duration of the assignment. It is illegal to apply and obtain a visa for consultants who do not intend to reside within the tri-state area during the duration of the consultancy assignment.

FEE

Requests for services under an individual contract requires that the consultant indicates their all-inclusive fees (including lump sum travel and subsistence costs, as applicable) for the services to be provided. When submitting their bid, the consultant is also advised to take into consideration as part of their bid for the assignment the cost of health insurance and/or photographic, video-graphic equipment if such equipment is needed to complete the deliverables of the assignment.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is committed to achieving workforce diversity in terms of gender, nationality, and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.