Consultancy services to provide Media Engagement Services for ChildFund Africa Region

ABOUT CHILDFUND

ChildFund International is a child-focused international development organization that works throughout Asia, Africa, and the Americas to connect children with what they need to grow up healthy, educated, skilled, and safe, no matter where they are.

OVERVIEW

ChildFund is inviting proposals from reputable and qualified companies with a track record of success in offering media consultancy services. Please refer to the deliverables below for details on the scope of the assignment.

DELIVERABLES

Publication of Opinion Editorials: The contracted agency will oversee the publication of opinion editorials (op-eds) authored by ChildFund staff. Op-eds will be drafted and approved by ChildFund staff, ensuring alignment with organizational messaging and goals. The total number of op-eds to be published is 12, with the agency responsible for coordinating their dissemination across relevant platforms. The agency will maintain regular communication with ChildFund staff throughout the process to facilitate seamless collaboration and adherence to established timelines.

Target media: All Africa, Africa News, The Africa Report, Bloomberg, BBC Africa, CNN Africa, Al-Jazeera, The Conversation, Daily Nation, The East African, Business Daily Africa, The Standard, and other leading Africa/ Regional media platforms. The target is one media outlet per op-ed; however, the op-ed can be republished on other platforms.

Press Release Distribution and Publication: The consultant will ensure the distribution and publication of press releases across both traditional and digital platforms. This includes utilizing appropriate distribution channels, including online newswires, media databases, and direct outreach to journalists and editors. They will ensure the timely and widespread dissemination of press releases to relevant news portals, industry blogs, and other digital platforms. The total number of press releases to be published is 12.

Target media: All Africa, Africa News, The Africa Report, Bloomberg, BBC Africa, CNN Africa, Al-Jazeera, The Conversation, Daily Nation, The East African, Business Daily Africa, The Standard, and other leading Africa/ Regional media platforms. The target is one media outlet per op-ed; however, the op-ed can be republished on other platforms.

Media Monitoring Services: The consultant will provide thorough media monitoring services to track and analyze ChildFund’s media presence across various platforms, including print, broadcast, online, and social media. By monitoring real-time data and providing timely alerts, the consultant will support ChildFund in enhancing their communication strategies, reputation management efforts, and stakeholder engagement.

REQUIRED SKILLS AND EXPERIENCE

1. Traditional Media Knowledge: Knowledge of traditional media channels including television, radio, print, with the ability to integrate traditional and digital media for maximum impact.
2. Media Planning and Strategy: Demonstrated ability to implement comprehensive media plans and strategies tailored to client objectives and target audiences.
3. Digital Marketing Expertise: Experience in leveraging digital channels such as social media, search engine marketing and content marketing to enhance brand visibility, engagement, and conversions.
4. Market Research and Analysis: Proficiency in conducting thorough market research, audience segmentation, and competitive analysis to inform media recommendations and optimize media campaign performance.
5. Media Buying and Negotiation: Strong negotiation skills and established relationships with media vendors to secure favorable placements.
6. Data Analytics and Measurement: Proficiency in using data analytics tools to track communications metrics, analyze performance, and generate insights for continuous optimization and reporting.
7. Client Relationship Management: Proven track record of building and maintaining strong client relationships, understanding client needs, and delivering high-quality service and support to drive client satisfaction and retention.
8. Adaptability and Innovation: Willingness to stay abreast of industry trends, emerging technologies, and best practices in media engagement, and the ability to adapt strategies accordingly to achieve optimal results.
9. Ethical and Legal Compliance: Understanding of ethical standards and regulatory requirements related to media and communications, and a commitment to upholding ethical practices and compliance with relevant laws and regulations.

WORK SETTING

Content: ChildFund will be responsible for providing all content required for publication.

Contact Person: The contracted agency will be expected to assign a contact person to manage ChildFund’s account, working closely with ChildFund’s communications team.

Performance Reviews: Monthly meetings will be scheduled between the contracted agency and ChildFund communications staff to review performance.

MODE OF PAYMENT

The payment will be made upon submission and acceptance of the final report by ChildFund.

NB:

• The consultant shall be paid within 30 days of receipt of a proper invoice unless otherwise specified.
• Payment will be made by Bank transfer unless otherwise specified.
• The payment shall be subjected to a 5% withholding tax as required by the Law at the time of payment.

How to apply

Interested vendors to submit technical and financial proposals, and accompanying company profiles indicating previous media engagements projects.Please title the email “CONSULTANCY SERVICES TO PROVIDE MEDIA CONSULTANCY SERVICES FOR CHILDFUND AFRICA REGION.” The proposals are to be submitted to KenyaProcurement@childfund.org by 14th May 2024 at 4:00 PM EAT. Late submissions will not be opened.