Consultant (12 months, Home based): High Value Marketing Specialist, PSFP, Division of Private Fundraising and Partnerships (PFP)

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, hope

Purpose of Assignment:

The UNICEF Private Sector Fundraising and Partnerships (PSFP) section within Private Fundraising and Partnerships Division (PFP) works with National Committees and UNICEF country offices to maximize income and drive income growth. The Marketing and Brand Building Section within PSFP lead the global efforts to build marketing strategies that position UNICEF effectively for fundraising and engagement with private sector audiences.

How can you make a difference? 

Scope of Work:

Reporting to PFP Purpose Marketing and Brand Building Marketing Manager and working closely with the wider team as well as PFP teams, HQ teams and National Committees, UNICEF Regional offices and UNICEF Country Offices, the consultant will deliver on strategic marketing strategies, including content marketing assets capacity building for lead generation marketing initiatives, with a focus on corporate and support for foundations and philanthropy, as needed.

• Translate audience insights into marketing assets, with an emphasis on corporate audiences
• Identify opportunities relevant to the private sector, and create narratives for integrated marketing across shared, owned, earned and paid channels
• Create social packs and conversation calendars around key global moments
• Create fundraising assets as needed, with an emphasis on corporate and foundation streams
• Ensure priority partners are positioned within the content marketing plans, and that UNICEF is equally amplified through priority partners’ communications plans
• Lead trainings for fundraising staff in best practices (corporate, philanthropy and foundation) in HQ/RO/CO/markets
• Monitor results and contribute to reporting on all activities
• Liaise with internal stakeholders across teams
• With the Planning Manager on the team, ensure Virtual Donor Experiences (VDEs) are grounded in audience insights and follow the high value marketing platform and look and feel
• With the Marketing Specialist, foster a pipeline of markets already investing in, or planning to invest in High Value Marketing activities
• Internal marketing lead for the team – including updating the intranet pages, writing intranet articles, liaising to be included in newsletters, supporting the organization of webinars

Work Assignment Overview:

To ensure that UNICEF teams in HQ, National Committees and relevant offices are trained and equipped to drive relevance and revenue through content marketing and engagement initiatives the overall expected Deliverables/ Outputs for the full 12 month contract duration are as follows:

Work Assignments Overview	Deliverables/Outputs
Working with fundraising and vendors, including liaising with internal stakeholders, internal marketing, producing assets as needed and reporting for each tactic.	Deliverable 1: Estimated quantity: ten (10) sets of assets of bespoke marketing and fundraising assets for the corporate HV audience based on the insights, strategy and work that’s been done to date by UNICEF.  This can include pitch decks and other fundraising materials such as digital banners and one-pagers
Oversee “always on” paid media content marketing initiatives, working with focal point on philanthropy, with responsibility to deliver materials for corporate audiences, includes liaising with internal stakeholders, interviews with the authors, ghostwriting, as well as internal marketing.	Deliverable 2: Estimated quantity: nine (9) FT advertorials, up to two  (2) new content partnerships
Working with the PFP social media focal point, lead on digital content marketing initiatives, including the creation of narratives, and guidance on conversation calendars and social packs for UNICEF senior staff, relationship managers in markets and partners (with an emphasis on corporate and foundation partners)	Deliverable 3: Estimated quantity: up to ten (10) narratives, and coordination of ten conversation calendars, ten (10) socialpacks
Lead capacity building marketing initiatives for lead generation, the finalization and continuous updating of the LinkedIn training calendar	Deliverable 4: Up to twenty (20) LinkedIn trainings in selected markets and for HQ/ROs/COs as needed including tracking results and reporting
With the Planning Manager on the team, ensure Virtual Donor Experiences (VDEs) are grounded in audience insights and follow the high value marketing platform and look and feel.	Deliverable 5: Propose audience relevant Up to twelve (12) Virtual donor experiences  and ways to improve both integration and measurement across the donor journey
Working with the Comms for Partnerships team and the Corporate Partnerships team, ensure that the priority partners have active communications plans that create win-win opportunities to position UNICEF as the partner of choice whilst also meeting or exceeding the contractual needs of priority partners, contributing to the recognition guidelines as a basis.	Deliverable 6: coordination and integration across ten (10) corporate partner  communications plans, up to ten (10) coordinated marketing activations
Working with Marketing Specialist (non-pilot markets) be the internal marketing lead for the team – includes fostering a pipeline of high-potential markets (ie Germany, Italy, Spain, Australia, Switzerland, Japan), including regular communications including newsletters and webinars, as well as  meetings. Working with the Marketing Officer ensure the intranet pages are updated, and that intranet articles are regularly published	Deliverable 7: Plans developed and dedicated support for up to eight (8) non-pilot pipeline markets Lead up to twelve (12) webinars Update up to twelve (12) section of the intranet pages Publish and update up to eight (8) Pulse articles

To qualify as an advocate for every child you will have… 

Education:

• An advanced university degree (Master’s degree or higher) in one of the following fields is required: Communications, Marketing, or another relevant technical field. A first-level university degree (Bachelor’s degree or higher) in a relevant field combined with 2 additional years of solid professional experience may be accepted in lieu of the advanced university degree.

Experience:

• At least 5 years of progressively responsible and relevant professional work experience in B2B marketing (e.g. direct, digital, event, partnership marketing) is required.
• Both private sector and non-profit experience is required.
• A demonstrable knowledge of turning audience insight into marketing propositions.
• Agency or account management experience is considered an asset.
• Highly organized individual with strong management skills and the ability to prioritize and manage deadlines
• Knowledge of the philanthropic landscape and corporate fundraising landscape is required.
• At least 5 years of progressively responsible and relevant professional work experience in B2B marketing (e.g. direct, digital, event, partnership marketing) is required.
• Both private sector and non-profit experience is required.
• A demonstrable knowledge of turning audience insight into marketing propositions.
• Agency or account management experience is considered an asset.
• Highly organized individual with strong management skills and the ability to prioritize and manage deadlines
• Knowledge of the philanthropic landscape and corporate fundraising landscape is required
• Fluency in CRM technologies preferred, and proficient in Microsoft Word and Excel, and with experience in using complex database.

Language: 

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.

Other Skills: 

• Flexibility and ability to work independently and as a team player with a range of constituents and colleagues at varying levels
• Excellent interpersonal and communication skills are essential, both written and verbal is an asset.
• Must possess a strong work ethic, have confidence, take initiative and be an enthusiastic team player.
• Strong customer service approach to interactions with colleagues and partners; ability to navigate complex environments and help build relationships with a variety of stakeholder is an asset.

For every Child, you demonstrate… 

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

 

Remarks:  

The application should include a cover letter and a sample piece of work which can either be a budget or a plan for a high-value audience project within the last 12 months. At least 1 sample must be provided. Applications submitted without at least 1 sample of work will not be considered.

Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above. If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on best value for money.

Costs indicated are estimated. Final rate shall follow the “best value for money” principle, i.e., achieving the desired outcome at the lowest possible fee. Consultants will be asked to stipulate all-inclusive fees, including lump sum travel and subsistence costs, as applicable.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

 

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.