Consultant (3 months, home-based, remotely) Digital Analytics Specialist, Individual Giving, IP, Geneva

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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to peace 

PURPOSE OF ASSIGNMENT:

UNICEF seeks to hire a talented Senior Digital Analytics Specialist who has strong knowledge of Google Analytics, BigQuery, Optimizely, and Google Cloud Platform to deliver the best possible analytics training in the digital industry and apply rigorous analytics to help our paid media teams assess the effectiveness and impact of their media efforts, as our web platform team improve our digital customer journey.

As a Data and Analytics Specialist, you will provide valuable support to help us achieve our 2025 and 2026 objectives in supporting central 1 and central 2 markets via our Accelerate Acquisition program, acting as a senior digital analyst supporting markets to set up their analytics tracking, reporting, CRO plans, and provide support training local staff. This role will be a key asset for the global Digital Fundraising team, contributing substantially to its digital revenue growth and digital fundraising to an advanced level.

How can you make a difference? 

SCOPE OF WORK:

You will be responsible for developing analytics solutions to help improve the end-to-end donor experience.

• Own and manage Digital Analytics (Google Analytics) and Media Analytics implementation, including GA4 implementation, Google Ads, META ads via GTM, and datalayer debugging.
• Implement Digital Analytics (Google Analytics), CRO (A/B tests), and Paid Media pixels (Google Ads, DCM, TikTok, etc.).
• Own and manage our data orchestrator in Google BigQuery.
• Ensure data integrity, accuracy, and tagging in line with best practices and global standards in Sweden NATCOM.
• Understand multiple data sources and develop methodologies for joining data to relevant use cases for AA in Sweden NATCOM.
• Contribute to building effective process management, quality checks, reducing product and execution inefficiencies. Ensure the markets have clearly understood and adopted to these processes.
• Collaborate with PFP teams, UNICEF offices, and ICTD for strategic projects such as the Google Marketing Platform, Digital Transformation, Google Cloud Data Hub, and the CRM project. Be comfortable working with developers.
• Have experience using Dataform and managing different workflows for dashboard production.
• Work closely with leading media partners such as Google, Facebook, TikTok, and other data partners to take advantage of new measurement features (FB CAPI, Google Enhanced Conversions) and learning opportunities.
• Work with various internal stakeholders to ensure projects are completed in a timely manner.
• Stay in touch with market needs and industry trends to identify pain points and gaps.
• Ensure the timely and high-quality completion of deliverables as requested.
• Document best practices and seek out opportunities to improve existing processes.
• Provide thought leadership and guidance in the development of market-facing presentations and results readouts.

Work Assignments Overview	Deliverables/Outputs	Timeline
Marketing and Analytics Support, such as Digital Analytics (Google Analytics) and CRO for AA markets.	Deliverable 1: A D&I Team Specialist will provide intensive, hands-on support to the local Data Specialist via Sweden AA program. Support will include running analyses, enhancing data products, and guiding best practices. This period will also allow for accelerated and structured onboarding of the new hire by the D&I Specialist.	by mid-January 2026 by mid-February 2026
Transition Phase of Analytics capacity building.	Deliverable 2: After the initial hands-on phase, the D&I Specialist will continue to support the local Data Team through regular consultations (e.g., weekly/bi-weekly check-ins.). Progress will be monitored to evaluate whether additional onboarding or extended support is necessary.	by mid-January 2026 by mid-February 2026 by mid-March 2026
Google Cloud Platform data ingestion support and pipeline development.	Deliverable 3: Develop end-to-end dashboards that support the AA program. Develop detailed documented guidelines end to end for the digital performance dashboard, a global product at scale for NATCOM and CO.	by mid-January 2026
Payment will be made on submission of an invoice and satisfactory completion of the above-mentioned deliverables. UNICF reserves the right to withhold all or a portion of payment if performance is unsatisfactory, if deliverables/outputs are incomplete, not delivered or for failure to meet deadlines. All materials developed will remain the copyright of UNICEF and UNICEF will be free to adapt and modify them in the future.

To qualify as an advocate for every child you will have… 

education:

• An advanced university degree (Master’s degree or higher) in Mathematics, Statistics, Economics, Computer Science, Engineering, or equivalent fields is required.
• Alternatively, a first-level university degree (Bachelor’s degree or higher) with an additional 2 years of experience in relevant fields may be accepted in lieu of an advanced university degree.

Experience:

• A minimum of five years of progressive experience in the following fields: Google Analytics, GTM, data pipeline setup for digital tools such as BigQuery data warehouse, Salesforce Marketing Cloud, Facebook Capi, Google Ads, programmatic, display ads, Optimize 360, or Optimizely implementation is required. At least three of these years must include hands-on expertise in Google Analytics and experience working in Google BigQuery environments.
• Experience in implementing and managing Google Analytics (GA360) for large brands is required.
• Experience working with paid media data, including but not limited to DCM data, Google analytics 360 data, QA, and data validation in warehouse environments, is required.
• Experience working with Cloud Platform environments and data warehouses such as BigQuery Data or Microsoft Azure is required.
• Experience in writing SQL and Python.
• Experience working directly with business users to build reports, dashboards, and solve business questions with data is desirable.
• Prior experience in a UN organization is desirable.

Language:

• fluency in English is required. Knowledge of another UN language is desirable.

Other:

• Experience working with JIRA is an asset.
• Ability to lead one’s own projects and work independently once given a direction is an asset.
• Understanding of GA4 360/Big Query/Data Activation/Data Models/Data Pipelines is required.
• Understanding media ads tracking principles and cross-platform data integration technology is an asset.

For every Child, you demonstrate… 

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

Remarks:  

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your Application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

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