Consultant (Website Management), Education Cannot Wait (ECW), Hosted Fund, New York, 12 months, REQ #573885

ECW is seeking a consultant to enhance the overall performance of the current website to attract users and increase traffic. This includes ensuring more up-to-date data and contents on all pages, enhancing interactive features of the site, revamping the online reports sections of the site, enhancing content management best practices in compliance to applicable web security and accessibility standards, and developing analytics reports to track progress and inform editorial decisions and content updates.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, EDUCATION 

The Education Cannot Wait (ECW) website educationcannotwait.org was overhauled in 2022 to reflect the rapid growth of ECW – the global fund for education in emergencies and protracted crises in the UN, hosted by UNICEF. The new overhauled site was built to meet the needs of ECW’s growing audiences as a key institutional communications and advocacy digital platform, as well as a transparency and
accountability tool. The site’s Drupal content management system (CMS) has powerful functionalities to streamline external communication and increase the ease with which ECW communicates its messages and distinct brand, including key results and financial data dashboards, individual country profiles, as well as enhanced visibility for ECW’s wide range of partners.

As ECW enters its second strategic plan and a new cycle of data reporting, this is an opportune time to enhance the current website contents to further enhance access to more up-to-date data and information, ensure all pages are updated, strengthen digital integration across ECW’s digital channels, and improve the site’s overall performance and SEO to strengthen ECW’s brand digital presence.

How can you make a difference? 

Purpose of the assignment will include a total content update of the ECW website undertaken within a period of 1 year to be delivered as per the schedule/timeline below.

Under direct Supervision of the Communication Manager the scope of work of the Web Consultant for the educationcannotwait.org website encompasses a broad array of tasks to enhance the performance of the platform as a crucial digital advocacy, communications, accountability and transparency tool for the ECW global fund. This work will be conducted in close collaboration with members of the ECW Advocacy and Communications team and working across the ECW secretariat teams to collect inputs. The Web Consultant will also engage externally with the ECW web vendor and relevant UNICEF colleagues.

Task and activities:

1. Enhance website contents and features

• Review and update all pages, in close collaboration with the Advocacy and Communications Team and other relevant ECW teams.
• Post new contents, including text, videos, infographics, documents and interactive elements.
• Develop and create engaging and compelling contents for the website, aligned with the organization’s mission and objectives, including new landing pages and online reports.
• Work closely with internal teams and external partners to enhance the site’s contents, ensuring it aligns with organizational goals, brand and messaging.
• Work with the ECW web vendor, including developers, to identify and coordinate relevant updates in the CMS.

2. Data visualization and dashboards

• Develop interactive visuals for ECW website pages in collaboration with relevant teams.
• Refresh existing visuals by incorporating new data supplied by various ECW teams.
• Coordinate the development of website features to facilitate the integration of interactive analytic graphics.
• Craft dynamic website pages that complement the release of reports, announcements, and blog posts, embedding interactive visuals, photos, maps, and more.

3. User Experience (UX) Optimization:

• Analyze website analytics to understand user behavior and preferences.
• Identify opportunities for UX improvements and implement changes to enhance user satisfaction and engagement across devices.
• Improve site speed and overall UX experience, including for audiences with low bandwidth connectivity.
• Enhance site map, structure, menu and search functionality.
• Review and enhance taxonomy and tags.

4. Digital integration and strategy :

• Enhance SEO strategy and results.
• Measure and track effectiveness of site updates using analytics.
• Enhance analytics reports to better inform editorial decision-making and improve ECW’s digital presence and reach.
• Optimize and implement digital communication strategies to increase the organization’s online visibility and reach.
• Recommend strategies to enhance the organization’s digital impact based on latest digital trends.

5. Security, safeguarding and accessibility compliance:

• Follow best practices to ensure the website meets applicable security, safeguarding and accessibility standards
• Work closely with internal teams and external partners to enhance the site’s contents and features in line with relevant regulations and standards, implementing necessary changes for compliance.

DESCRIPTION OF ASSIGNMENT

Deliverables	Description	Estimated number of days	Deadline/timeline
Deliverable 1:	Develop new interactive automated data dashboards to feature ECW results and key financial data	40	5 October 2024
Deliverable 2:	Review of site contents and functionalities and develop a timeline for site updates	10	7 November 2024
Deliverable 3:	Develop a template for a deep dive analytics report	2	10 May 2025
Deliverable 4:	Produce monthly analytics reports, including analysis and recommendations to implement improvements.	12	25 April 2025
Deliverable 5:	Update all data dashboards in collaboration with relevant teams, including developing new interacting dashboards	16	12 September 2024
Deliverable 6:	Updates of site map, menu and static pages	9	10 October 2024
Deliverable 7:	Develop online reports/microsites for ECW publications	20	10 October 2024
Deliverable 8:	User Experience (UX) Optimization	30	10 October 2024
Deliverable 9:	Create new landing pages for ECW new publications, global campaigns and events	12	30 July 2025
Deliverable 10:	Updates of site dynamic pages, including news and updates section	32	30 July 2025
Deliverable 11:	Develop and implement digital integration and strategy recommendations based on analytics and best industry standards	10	30 July 2025
Deliverable 12:	Implement best practices standards to ensure compliance with applicable security, safeguarding and accessibility standards	8	30 July 2025
TOTAL ESTIMATED WORKING DAYS	201

• Advanced degree in Web Development, Digital Marketing, Communications, or a related field.
• At least 5 years of extensive experience and demonstrated ability in web site management and digital content development.
• Demonstrated proficiency in content management systems (in particular Drupal) and web development languages (HTML, CSS, JavaScript)
• Extensive experience in using business intelligence tools (e.g. Tableau, PowerBi) and data visualization frameworks (e.g. D3js)
• Extensive experience in digital content creation and design, digital marketing strategies, and digital analytics
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a dynamic and fast-paced environment.
• Fluency in English is required. Proficiency in another language, particularly one of the other official languages of the United Nations is also desirable (Chinese, Arabic, Russian, French, Spanish).

For every Child, you demonstrate… 

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

 UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Interested candidates are required to fully complete their application profile, upload a cover letter and their financial proposal (daily fee rate in USD).

Applications with incomplete profile and without a financial proposal will not be considered.

Individuals engaged under a consultancy will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.