Consumer Insights Analyst

Job title:

Consumer Insights Analyst

Company

Lego

Job description

Job DescriptionDo you have a passion for consumer data?Join us to define and drive positive changes to help us remain at the front edge of consumer engagement through an interconnected ecosystem of touchpoints!No relocation assistance is offered for this position.Core ResponsibilitiesDrives communication of our consumers’ voice for CSE, Digital Consumer Engagement (DCE) and the LEGO Group through provision of survey and contact analysisReviews consumer survey data, including voice and text comments, and creates insights and trend reportingProduces Product Team reporting into focused areas of consumer insight, utilising CSE contact data in connection with other data sourcesBuilds consumer journey focused insights and reporting focused on solving issues and supporting improvement initiativesWorks with partner business teams to proactively define analytic questions, scopes of work and align on priorities, all the while challenging status quo beliefs through insightsCollaborate in cross-functional projects using data modelling and analysis techniques to discover insights that will guide strategic decisions and uncover optimisation opportunitiesAnalyses performance from a well-rounded view, transforming raw data into measurable insights using data points from Quant and Qual platforms, working across all CSE’s channels/consumer touchpointsPresents results of analytical initiatives and insight activities to partnersPlay your part in our team succeedingLEGO Consumer & Shopper Engagement (CSE) has the objective of putting the voice of the consumer at the heart of everything we do, providing the insights to drive data-based decision making at all levels.We are looking for a Consumer Insights Analyst to bring their skills with data analysis, insights creation and communication to contribute to our growth and development. Our data comes from a wide range of interactions with consumers, from phone calls to chatbots to social media, and is evolving all the time. We have the vision to fully utilise this data to drive consumer-focused decision making across the business, and this position will play a key role in driving the realisation.Do you have what it takes?Advanced data analytics, modelling, and visualisation skills, including use of Power BI or Tableau and the delivery of this in-person and remotelyShown experience delivering consumer focussed deep-dive reports with strong storytelling narratives via presentations that motivate changeAbility to utilise various data sources to synthesise insightsExperience working with databases, producing data analytics, reporting and dashboards to monitor and communicate performance metrics, including the automation of theseExcellent communication and partner management skills, including proactively defining questions, scope, and deliveryAbility to work both independently and in close collaboration with cross-functional project teamsEngagement and understanding of other business areas, data/insights sources, strategies, challengesExperience with programming languages like SQL or Python would be advantageous#LI-JA1What’s in it for you?Here are some of what to expect:Family Care Leave – We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO® team today.

Expected salary

Location

Slough, Berkshire

Job date

Sat, 22 Jun 2024 03:16:14 GMT

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