Consumer Market Assessment

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Introduction

Scope of work.

The main scope of work will cover:

 

  • Utilizing consumer market research findings with focus on analyzing consumer behavior.
  • Determining which markets to target.
  • Performing competitor analysis.
  • Developing a brand to distinguish the company from competitors.
  • Establishing competitive pricing to improve affordability
  • Creating promotional strategies across various media including consumer behavioral change campaign to improve acceptability
  • Creating the necessary customer interface platforms including e.g. stock management and tracking systems and or applications to improve access
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UNDP OFFICE MALAWI
PROCUREMENT UNIT

Documents :

Negotiation Document(s)
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