Content Marketing Manager

Job title:

Content Marketing Manager

Company

UNLEASH

Job description

Company Description

Company Description

UNLEASH.ai is the go-to place on HR and breakthrough technologies that shape the future of work. UNLEASH is the essential source of news, analysis and market trends that inspire and empower organizational leaders worldwide. Headquartered in London, UK, with operations across Europe and the United States.

Our Portfolio of Conferences & Exhibitions includes:

UNLEASH WORLD (PARIS) – The Most Influential HR Event in the World showcases the next wave of breakthrough technologies and the global innovators shaping the future of work.

UNLEASH AMERICA (LAS VEGAS) – The International Festival of HR is where the world’s HR Leaders come to do business and discover inspirational stories and know-how that change the way organizations think about HR and innovation.

Ultimately, we provide a platform to share ideas that work, network, and do business.

OUR MISSION

Be the world’s #1 destination and marketplace for human resources, recruitment and learning leaders globally.

Job Description

The successful candidate will work directly with the Head of Delegate Sales and play a key role in driving revenue for our major international conferences and exhibitions in Las Vegas and Paris. They will employ their sales expertise to attract high-quality delegates from the world’s leading employers and most forward-thinking organisations, and ensure our events are well-attended and diverse.

Job Description

About the role

As a Content Marketing Manager, you will craft and manage engaging content, coordinate timelines, collaborate with speakers, and strategically distribute content across channels. Be the storyteller, shaping event narratives and driving audience engagement. Your role is key to creating memorable UNLEASH experiences.

Three main accountabilities:

• Content Strategy Development: Develop and execute a comprehensive content strategy aligned with the goals and themes of events. Create engaging and relevant content plans that resonate with the target audience and drive interest in attending or participating in events.

• Content Creation and Distribution: Oversee the creation of compelling and diverse content across various channels, including websites, blogs, social media, and promotional materials. Ensure consistency in messaging and branding while utilising storytelling techniques to captivate the audience.

• Performance Analysis and Optimisation: Utilise analytics tools to measure the performance of content marketing efforts. Analyse data and feedback to refine content strategies, optimise distribution channels, and enhance engagement metrics. Continuously improve content based on insights to meet event objectives.

Key Responsibilities: * Content Focus:

• Develop, curate, and manage event-related content, including promotional materials, speaker bios, abstracts, news hub, and articles.

• Temporal Focus:

• Work within defined timelines, coordinating content creation leading up to, during, and after events.

• Storytelling and Branding:

• Craft and convey the event’s story, ensuring content aligns with themes, main stage, breakouts, and brand voice.

• Content Distribution:

• Determine effective channels for distributing event content, such as websites, social media, email newsletters, and PR partners.

• Audience Engagement:

• Engage potential attendees through compelling, interactive, and multimedia content.

• Speaker and Program Content:

• Collaborate with speakers to develop content aligning with event messaging and goals.

• Content Calendar Management:

• Manage event-specific content calendars, scheduling releases to build anticipation and maintain interest.

• Feeback and Optimisation:

• Analyse feedback to optimise future content strategies for events.

• Collaboration with Marketing Team:

• Work closely with the broader marketing team to ensure consistent messaging and brand voice.

• SEO for Event Content:

• Optimize event content for search engines to improve visibility.

• Post-Event Content Strategy

• Develop post-event content, summaries, highlights, and teasers for future events.

• Live Content Creation:

• Create real-time content during events, such as live-tweeting, streaming, and live updates.

• Speaker Collaboration:

• Collaborate with speakers to optimise their content for the event’s audience.

• Interactive and Multimedia Content:

• Create engaging content like polls, quizzes, infographics, and trending market insights.

• Venue and Logistics Communication:

• Include logistical information in the content strategy, covering venue, travel, accommodations, and schedules.

• Real-time Feeback and Adjustments:

• Adjust content strategies based on real-time audience engagement and feedback during events.

Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Content Marketing Manager in the events or related industry.
• Strong writing and editing skills, with a keen eye for detail.
• Proficiency in SEO, content management systems, and social media platforms.
• Analytical mindset with the ability to derive insights from data.
• Excellent project management and organizational skills.

Additional Information

What we offer in return:

‍⚕️ Private Medical Insurance with Vitality

Unlimited Holidays

Up to 3 volunteer days annually to help give back to society whilst working on issues you feel passionate about

‍♂️ Work from anywhere

Access to the greatest Influencers and Pioneers in the World

2 annual tickets to the greatest HR Shows on Earth (Las Vegas and Paris!)

Paid Sick Leave

Compassionate Leave — up to 10 days’ time off if you lose a loved one

6 Months Enhanced Maternity Pay

Employee Referral Scheme

⭐ Long Service Award

A great opportunity to gain relevant experience and inspiring challenges in an international environment

Life Assurance Scheme (x4 Salary)

To apply, please submit your resume and a brief cover letter explaining why you would be a great fit for this role.

Please note: Only successful candidates will be contacted.

Diversity, Equity, Inclusion and Belonging

At Unleash, we’re committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community, and we believe our unique qualities should be celebrated as they are critical to our innovation. It’s essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn’t just an initiative at Unleash.

Expected salary

Location

London

Job date

Sat, 09 Mar 2024 23:52:58 GMT

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