Content Marketing Specialist

Job title:

Content Marketing Specialist

Company

Champ Cargosystems

Job description

Published: 21/03/2025Reporting to the Head of Digital & Content Marketing, you will help develop and execute a content strategy that positions CHAMP as a thought leader and trusted partner, leading software provider, ultimately contributing to our growth and success.Position Type: Permanent Full-TimeLocation: London / HybridResponsibilities will include (but are not exclusive to):Content creation and production

• Advanced writing and editing: Exceptional writing and editing skills with the ability to communicate complex benefits clearly and concisely.
• Website: Produce high-quality content with SEO in mind that:

• Resonates with target audiences across the different stages of the buyers’ journeys
• Showcases our software solutions for promotional landing pages, product pages, and other key web pages
• Drives inbound leads
• Press releases: Manage the CHAMP press release pipeline from initiation to external approval. Draft standard value-based press releases
• Thought leadership: Write blogs, white papers, success stories, and responses to press feature requests, and carry out all research with internal and external stakeholders as required
• Email: Write promotional emails (event invites, webinars), as well as content for all CHAMP newsletters and customer announcements
• Social media: Write content to position CHAMP’s solutions and initiatives across social platforms. Manage the social media calendar, ensuring regular updates and timely responses to comments and 3rd party posts
• Other ad hoc copy requests
• Ensure all content is consistent in tone, style, and quality, adhering to brand guidelines and optimizing for SEO where applicable

Content distribution, promotion, and lead generation

• Campaigns: Manage & execute multi-channel campaigns from start to finish, including all assets from blogs, landing pages, emails, social media posts, to video assets, etc. (liaise with in-house marketing team as needed)
• Leverage Marketing Automation tools such as retargeting, popup banners, etc. to create awareness of key initiatives to the right audience
• Manage and optimize CHAMP’s LinkedIn presence, fostering engagement with key decision-makers in the air cargo sector
• Workflows: Assist with building automation programs to deliver targeted content, drip campaigns, and other nurture initiatives
• PPC: Assist with setting up Pay Per Click campaigns: LinkedIn, Google Ads
• Publishing content across digital platforms including company intranet, YouTube, corporate website, and media distribution tool

Content management, performance analysis & reporting

• Audit content
• Create and manage content calendars and pipelines, ensuring timely delivery of relevant and engaging content across audiences
• Conduct in-depth keyword research and competitor analysis for SEO improvements
• Monitor industry trends and competitor activity to identify opportunities for content improvement
• Generate regular reports on content performance, providing insights to optimize strategy and improve ROI.

Team collaboration and ad hoc responsibilities

• Assist with general tasks such as lead/enquiry management, content inventory management, and meeting preparations.
• Assist wider marketing team on ad-hoc projects & requests
• Work with key CHAMP stakeholders to populate press release pipeline with success stories
• Work with Portfolio Marketing Manager on key product proposition-based initiatives for promotional campaigns
• Work with Head of PR, Corporate Marketing & Events to incorporate event/ webinar calendar and incoming press inquiries into content pipeline
• Work with graphic designer on assets for various content formats – promo videos, blog feature image, social media graphics

Knowledge, Skills and Abilities:

• Excellent written and spoken English is a must due to the nature of the role
• Can write for an international audience – i.e. non-native English speakers
• Strong understanding of the anatomy of a press release, blog post, email campaign
• Strong editing skills and attention to detail
• Comfortable in an international working environment
• Highly organized to work on multiple projects at once
• Must be comfortable to work in a shared service environment (own role & graphic design)
• Strong understanding of Digital Marketing and SEO; interest in website publishing
• Ability to work independently and within a team environment; ability to multi-task
• Knowledge in using any of the following tools would be a plus: HubSpot, Meltwater, MS Dynamics, SharePoint, Asana, Highspot, Canva, Adobe Creative Suite (esp. Illustrator, InDesign, AfterEffects, Photoshop).
• A positive and strong “can-do” attitude
• Willingness to make a difference

Education and Experience:

• Graduate or Undergraduate in a Marketing Communications or English-related subject
• 1-3 years experience in content or digital marketing, ideally with a focus on B2B software or SaaS
• Experience in writing for Aviation, Logistics, air cargo would be a plus

Applicants will be required to submit a writing task as part of the 1st stage interview.The selected candidate may be subject to the provision of an up-to-date (not older than 3 months) criminal record certificate.CHAMP Cargosystems is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, ethnic background, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.Please note that any personal data that you submit along with your application will be processed by CHAMP and may be processed by any of its global entities as necessary. These data will be treated in strict compliance with the applicable data protection legislation (i.e. the Law of 2 August 2002 on the protection of individuals with regard to the processing of personal data, as amended, and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, – the GDPR -, which entered into force on 25 May 2018, as well as any other subsequent regulation).Further details on what is considered personal data, how it is processed by CHAMP as well as your rights in this regard can be found . Any questions relating to this should be addressed to CHAMP’s Data Protection Officer:Gertrud Huberty
2, rue Edmond Reuter
Zone d’Activités “Weiergewan”
L-5326 Contern
LuxembourgEmail: dpo@champ.aero (Please do not use this email to send job application)Apply nowPlease include your CV, covering letter and diplomas.Email

Expected salary

Location

London

Job date

Sun, 23 Mar 2025 04:46:12 GMT

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