Conversion Rate Optimization (CRO) Executive

Job title:

Conversion Rate Optimization (CRO) Executive

Company

British American Tobacco

Job description

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!British American Tobacco (UK) has an exciting opportunity for a Conversion Rate Optimization (CRO) Executive in London, ChiswickWe are seeking for a CRO Executive to join our dynamic Western Europe Digital & Omnichannel team.Working in the Western Europe Area Consumer Experience Digital & Omnichannel team, you will be responsible for support of the day-to-day management of the CRO activity across Western Europe Markets.Together with the CRO Manager, you will be supporting: * Defining the CRO direction, approach and testing routine across countries and websites in Western Europe.

• Implementing a strategy of continuous change to our eCommerce Platforms.
• Ensuring CRO is fully integrated into the rest of the Digital & Omnichannel strategies to drive continual growth and overall impact in our Digital channels through better UI/UX. This, with aim to drive improved consumer satisfaction and value.

The ideal candidate will have demonstrable experiences in managing and delivering successful Omnichannel platforms, is commercially attuned, experienced in eCommerce activations, have a passion for digital innovation, UI/UX design & performance analytics – in all, committed to enable and contribute towards in delivering the business growth (NTO, Brand Equity) and exceptional consumer experiences (NPS, CSAT & Contactable Consumer Growth).Your key responsibilities will include:

• Working with End Market teams to design CRO programs that are relevant for End Market’s consumers, and in line with end market regulatory compliance.
• Analyzing the Consumer journey to determine the opportunities and pain points, across the Omnichannel touchpoints, to help ensure brand platforms facilitate the target consumer to have the smoothest connected from landing, browsing, registration, check-out and support/ services, device agnostic. This can include all brand touchpoint connecting to the website or ecommerce from E&E/ 121/ eRetailer/ App/ vending machines, call center, etc.
• Working with Agency Partners to validate and approve tests and report KPIs back to business. Build an efficient communication workflow, ensuring right checks are in place before every stage of test pipeline.
• Proactively connect, engage, partner and foster relationships with cross functional teams (i.e. Brand, Commercial, Consumer Experience, IDT, GBS, etc) and Agency partners to deliver the data driven CRO activity across multiple eCommerce websites and end markets. This can include

• Validate and approve tests and report KPIs back to the business.
• Build an efficient communication workflow and ensure the right checks are in place before every key stage of the test pipeline.
• Support the identification of opportunities, dependencies and key enablers; as well as, identifying risks and come up with mitigation approach to remove speed bumps for smooth delivery.
• For our consumers, Ensuring a seamless journey experience for our target consumers from landing, browsing, registration, check-out and support, device agnostic. For our Partners, Ensuring a simplified and user-friendly interface to enable the successful engagement with the consumers with our Brand at Retail/ HoReCa/ Festivals.

What are we looking for?

• University degree. Preferably, major in Digital Marketing, eCommerce and User Experience Design.
• Minimum 2 years of experiences in Digital Marketing roles, preferably in CRO, eCommerce or Digital Analytics
• Strong marketing & commercial acumen and constantly keep abreast of digital marketing trends, innovation and capabilities in the market.
• Strong project management skills. Proven track record in delivering Digital Marketing & eCommerce/ Marketplace programs and campaigns.
• Ability to work comfortably with data; presenting data, communicating insights and recommendations in a simplified manner easily understood by cross-functional stakeholders outside of Digital Marketing team.
• Experience in managing brand/ ecommerce websites.
• Proven track record in planning and management of complex programs and stakeholders all while being mindful of deadlines.
• Well versed and proven track record in managing small to mid-sized teams, Agency partnerships and internal stakeholders’ relationships.
• Have hands-on experience in working in cross-functional and multi-disciplinary team setup.
• Excellent communicator in English, both verbal and written. Well versed with business & data storytelling.
• A strong sense of ownership. Ability to work independently on projects, collaborate effectively within teams and cross functionally,
• Hands-on and self-starter, coupled with an always-on mode of self-learning and development.
• Has a challenger mentality – not afraid to learn something new, try and fail to learn.
• Proficiency in Excel, PowerPoint and Word. Tools from the Adobe Suites and Google Suites or VWO, Optimizely are beneficial.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience .We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

Expected salary

Location

Chiswick, West London

Job date

Thu, 06 Feb 2025 06:25:48 GMT

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