CRM and Digital Marketing Specialist

Family Life – Transforming lives for stronger communities.

• Work locally in the Bayside Area and make a difference within our Community
• Enjoy flexible work options and a great team culture
• Part-time, 12 month fixed-term opportunity (Parental Leave cover), 22.8 hours per week (0.6 FTE)
• Level 5 SCHADS Award $97,377 FTE + Generous Salary Packaging + Super

Family Life is a recognised Employer of Choice. Work with us and be part of our supportive, people-focused culture.

The Opportunity

The CRM and Digital Marketing Specialist is a 12 month fixed-term role based in Sandringham. The position works within a small and dynamic Marketing and Communications team and will provide skill and expertise in the use of Salesforce and Campaign Monitor to level-up our marketing campaigns and boost our stakeholder engagement.

You’ll collaborate on creating innovative and engaging communications and campaigns, and implement them through the use of our CRM, monitoring and bolstering their effectiveness, driving great engagement, and delivering analysis with actionable insights for future success. You’ll also be instrumental in supporting the implementation of our Website Redevelopment Project.

Key Responsibility Areas

• Implementing marketing and communications initiatives through the use of Salesforce and Campaign Monitor that grow brand recognition and reputation to increase support and donations.
• Collaborating with Marketing & Communications colleagues to ensure alignment of all marketing content developed to Family Life’s brand, purpose, tone of voice and style guide.
• Updating and maintaining the website and reporting on performance through web analytics.
• Supporting internal stakeholders to implement marketing initiatives to meet program specific objectives, through the use of marketing automation where appropriate.
• Creating, scheduling and reporting on all email marketing campaigns, focusing on delivery optimisation, unsubscribe management, list growth strategy and contact rules management.
• Analysing, identifying and creating audience segments to be used for targeted campaigns.
• Tracking, reporting, and delivering insights on campaign performance.
• Development and generation of data intelligence and reports.
• Identifying CRM process improvements and liaising with internal/external development team to implement those.
• Establishing and implementing best practices for database marketing processes, measurement, evaluation, data capture and maintenance.
• Maintaining and growing community and other key stakeholder relationships.

Our Ideal Candidate

You’re a marketing professional, adept at creating engaging content but passionate about data and analytics. You understand the value of customer data, the need to protect, grow and maintain its integrity as well as ensuring the communications we’re sending are relevant, timely and align with organisational objectives. Experience in building and maintaining websites would be a great skill set for the role. You’re a team player, great communicator, creative, versatile and love the detail of ‘nuts and bolts’ marketing.

Growth Mindset – You pride yourself for your commitment to resilience and continuous improvement. You see growth opportunities as opposed to failures, and you are always on the lookout for an improved workflow or process. You think creatively, value input and feedback from peers, and adapt to changing or unforeseen circumstances.

Curiosity – You naturally seek out learning opportunities and further information without being prompted to by your manager. You clarify the ‘Why’ and like to investigate and explore further information.

Proactivity – You are a positive influence on your colleagues, you opt-in to support organisational projects, and always lend a hand to support others.

If this sounds like a perfect fit, we look forward to hearing from you!

Who we are

At Family Life, we believe every child deserves to thrive in a safe and healthy family environment. Family Life is a specialist family services provider that has worked with children, families and communities for more than 50 years. Our vision is to work with clients and partners to create capable communities, strong families and thriving children.

We are known for our innovation and whole-of-community collective impact approach. Our teams are committed to transforming the lives of our clients and communities to build resilience and healthy relationships. We are proudly purpose-driven, independent and not for profit. We support our community through our specialist family services, community strengthening programs, a network of op shops, a vibrant engaged volunteer community and passionate skilled staff.

Working at Family Life – more than just a job!

It’s the feeling of knowing that your work is contributing to making the community in which you live a better place and working with others who feel the same way.

Additionally, you will have access to:

• Flexible work options and a great team culture.
• Salary packaging (receive up to an extra $18,500 in tax-free pay per year).
• Paid Wellbeing Leave.
• Paid Study Leave.
• Additional Paid Leave for End of Year Closedown.
• Purchased Annual Leave Scheme.
• Rostered Day Off Scheme for Eligible Employees.
• Employee Assistance Program, a free and confidential counselling service for employees.

How to Apply

A full position description is available on our careers page: Family Life Careers.

Please submit your confidential application including a CV and cover letter addressing the key selection criteria via our Application Portal.

For further information regarding the position please contact Nicole Blackmore, Marketing & Communications Manager on (03) 8599 5433.

*We will be reviewing applications as they are received, therefore this role may close sooner if we find the right candidate. Please apply now to ensure you do not miss out!

All offers of employment are subject to the Family Life Safety Screening process, including a Working with Children Check and Police Records Check. Any person issued with a negative notice on their Working with Children Check will not be eligible for employment with Family Life.

Family Life values diversity and welcomes applicants who meet the position criteria, irrespective of race and ethnicity, colour, age, gender, gender identity, disability, religion and sexual orientation.

Family Life is a trauma informed organisation and recognises the unique skills, contributions and insights that come from lived experience.

Family Life is a child safe organisation. We value, respect and listen to children and young people. We are committed to the safety of all children and young people. Family Life supports children to meet their potential and thrive. We do not tolerate neglect, mistreatment or abuse of any kind.