CRM Journey Specialist

UNICEF is the world’s largest children’s charity working to protect vulnerable children, globally and here in Australia. Run entirely on voluntary donations, we work to improve the lives of every vulnerable child, no matter who they are or where they live. Every day our teams are on the ground in 190 countries working with local partners to deliver lifesaving help and create lasting change. From vaccinating children in war zones to providing early childhood education access in Indigenous communities, donations help us to protect every child, no matter what.

We are offering a full-time permanent position, working in a flexible environment, built around the diversity of our team and their needs. A competitive salary commensurate with the not-for-profit sector is offered together with a broad range of wellbeing benefits.

What we are looking for

An enthusiastic, data-driven team player to shape supporter journey success and drive innovation. Reporting to the Head of Performance, Growth & Insights, the CRM Journey Specialist will join and support the team in achieving acquisition and retention goals through supporter-centric customer journeys. Your primary responsibility is to create, deliver, and optimise supporter journeys that enhance the experience, boost engagement, and drive sustainable revenue growth by inspiring regular contributions to UNICEF Australia.

Your day will include:

• Responsible for creating, delivering, and optimising supporter journeys across email and SMS using Salesforce Marketing Cloud
• Development and implementation of best practice email marketing and journey building across all communications, utilising Marketing Cloud Journey Builder to optimise and build new journeys
• Manage execution, quality control, approvals, ongoing reporting, and optimisation of email campaigns including design, content, audience segmentation and testing plans
• Perform regular analysis and reporting of campaigns performance and audiences to inform future planning
• Collaborate with a Salesforce Marketing Cloud partner to ensure the best practices and optimal utilisation of marketing automation platforms and strategies.
• Advocating for email marketing and ensuring that the organisation adheres to best practices in email communication and marketing automation
• Support UNICEF Australia’s emergency response by providing immediate support in setting up a fundraising response, coordinating and executing the email and SMS strategy and supporting other channels such as UNICEF Australia’s website, search, and social media

We would like you to have the following skills and experience

• Minimum of 3 years of hands-on experience with Salesforce Marketing Cloud and a proven record of accomplishment in coordinating and executing email marketing programs
• Demonstrated ability to curate and produce content to support engagement and conversion objectives via email communications
• Understanding of Salesforce products integration, including Sales Cloud, Journey Builder and Marketing Cloud Advertising is a plus
• Desired skills include design editing, HTML5/CSS proficiency, JavaScript expertise and a preference for SQL knowledge
• Excellent written and verbal communication skills
• Ability to manage multiple projects under time pressure while maintaining strict attention to detail
• A passionate and energetic team member with a genuine interest in working in the international aid and development sector

What will it feel like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration, and shared purpose
• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making
• A positive and values-driven work culture which celebrates our achievements and recognises our teams
• A wellbeing package which includes such things as access to Birthday leave, EAP (Employee Assistance Program), nutrition, exercise, financial and legal support
• Commitment to our child-first philosophy with generous paid parental leave and offering 
• The opportunity to support a global impactful cause and make a difference for every child 

How to Apply

To apply for this fantastic opportunity please select APPLY and submit the following documents in PDF format:

• Your Cover Letter, outlining your relevant experience and highlighting a summary of your strengths
• Your CV 

For further information, please be in touch with our People & Culture Team: [email protected] using the subject line: CRM Journey Specialist enquiry via EthicalJobs.

All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Police Check and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.