Customer Engagement Manager (CRM)

Job title:

Customer Engagement Manager (CRM)

Company

Starling Bank

Job description

Job Description:Hello, we’re Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.Reporting to the Senior Customer Engagement Manager in a small and agile Customer Engagement Team (within Marketing) you will play a key role in helping create marketing and product comms experiences that foster customer loyalty and increase product awareness and adoption.What you’ll be doingYou will be responsible for developing and delivering compelling communications across a channel mix that includes email, mobile notifications and in-app messaging. Working autonomously you’ll be in charge of briefing, designing, building, executing and analysing campaigns. You’ll not only be working alongside creators of great content designed to inform, educate and support our customers, but also those designing and developing the product that’s part of our customers’ everyday lives. Your task is to put this content in front of the right customers at the right point in time, in a meaningful and impactful way. To do this effectively you will need to have a good mix of technical and creative understanding.We are a regulated bank and with that comes great responsibility. You must have a strong eye for detail and an understanding of processes that need to be followed. That being said, we don’t want to feel like ‘any other bank’, we want everything we put in front of customers to feel relevant and genuinely useful.We’re looking for someone who is comfortable working at pace and in an agile environment, and able to adapt to business priorities and the rate of product development.A test-and-learn curious mindset is integral, always being on the lookout for how we can improve our communications through tech and industry innovation, or coming up with new ideas of how to effectively communicate with our customers.Requirements:

• Minimum of 4-5 years of experience in customer engagement and marketing automation, with a proven track record of success in developing and implementing related strategies.
• Strong technical knowledge of analysis and segmentation
• Experience of using data visualisation and reporting tools to drive insights
• In depth understanding of customer engagement platforms and technology, ideally using a CDP and CEP
• Strong collaboration skills with data, engineering, product, and compliance teams.
• A eye for detail
• Previous experience within financial services or a regulated environment would be beneficial.

Benefits:

• 25 days holiday (plus take your public holiday allowance whenever works best for you)
• An extra day’s holiday for your birthday
• Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
• 16 hours paid volunteering time a year
• Salary sacrifice, company enhanced pension scheme
• Life insurance at 4x your salary
• Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
• Generous family-friendly policies
• Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
• Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships

About UsYou may be put off applying for a role because you don’t tick every box. Forget that! While we can’t accommodate every flexible working request, we’re always open to discussion. So, if you’re excited about working with us, but aren’t sure if you’re 100% there yet, get in touch anyway.We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems.Starling Bank is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.By submitting your application, you agree that Starling Bank may collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we may process, where we may process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.

Expected salary

Location

London

Job date

Sun, 02 Mar 2025 04:10:18 GMT

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