Customer Marketing Data Executive

Job title:

Customer Marketing Data Executive

Company

Flutter International

Job description

Customer Marketing Data ExecutiveYour teamReporting to the Customer Marketing Data Manager, this key purpose of this role is to deliver the data requirements for all Betfair’s CM campaigns. You will need to have a strong digital and data marketing expertise to provide a best in class customer experience for Paddy Power Betfair customers across multimedia channels.Responsibilities cover the development and delivery of multichannel campaign flows, creating & optimising of the targeting and segmentation of customers to provide timely messages across PPB products globally and drive improved commercial performance. Joining the team as a Customer Marketing Data Executive, your role is critical, as the last line of defence from a compliance point of view.Our ideal Executive will be proactive and outgoing individual with experience with delivering multiple projects, fully trained in an advanced campaign management tool (e.g. Adobe Campaign, IBM Watson, Responsys, etc) and continually improving the use of data. While the role is primarily CM data focused, the team will have exposure to all Customer Marketing as part of the wider team.What you’ll do

• Planning, delivery and execution of data/targeting for multi-channel customer marketing campaigns based on specific customer segmentation, campaign or customer behaviours.
• Perform and adhere to QC process to ensure the delivery of accurate and compliant customer journeys.
• Work to deliver customer centric automated and triggered campaign programmes for various customer segments and life stages, providing project and stakeholder management were necessary.
• Proactively monitor daily data feeds, marketing tool performance and CM campaign effectiveness, identifying enhancements and opportunities for automation and scale, co-ordinating a breadth of teams to implement.
• Assist with the implementation of segmentation models enabling the delivery of more targeted Customer Marketing campaigns.

How you’ll do it

• Understanding of data management and Customer Marketing best practice within multi-channel marketing (Workflow optimizations, data formatting, typologies, throughput monitoring, IP reputation protection, import alerts etc).
• Ability to understand the implementation of sophisticated BI models e.g. customer segmentation.
• Exceptional project and time management – Highly organised and focused, ability to deal with multiple tasks, teams or problems at the same time.
• Excellent at working under pressure and to tight deadlines whilst staying calm, thinking clearly and executing to a high standard with meticulous attention to detail.
• Innovative and creative – ability to embrace change and think creatively to solve problems.
• Strong communication skills and experience with working as part of a team to achieve goals and deadlines.
• Proficient in SQL & Microsoft Excel.

What’s on offer

• £/€1,000 learning fund
• Twice-yearly bonus (with part of it guaranteed!)
• Unlimited Holiday
• Pension contribution scheme
• Private healthcare
• Hybrid Working –
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme

About Flutter UK & IrelandOur division operates four of the most popular and trusted brands in the market: Sky Betting and Gaming, Tombola, Betfair and Paddy Power.Together the Flutter UK&I brands offer market leading entertainment to millions of customers every single week! Over the last couple of decades, they have all ridden the wave of digital betting with industry firsts like ‘cash-out’, ‘Request a Bet’, betting exchanges and free to play games like Soccer Saturday Super 6.Working hereDo you want to work somewhere extraordinary? From the people you spend your days with, to the ground-breaking projects, no two days will be the same.With a philosophy of ‘Together We Are More’ our 7,000+ colleagues come together to form an expert community across technology, product, commercial, data, infrastructure, marketing, and a myriad of subject areas.We listen without judgement, encourage & support, and help build others up. Working at Flutter UK&I means you can be yourself, work how and where suits you best -and let your personality shine!We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don’t have to meet all the requirements listed to apply for this role.If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.

Expected salary

Location

Leeds

Job date

Sun, 06 Oct 2024 06:16:52 GMT

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