Develop & disseminate outreach/social media campaign on FGM for UNFPA The Gambia

Details

Mission and objectives

UNFPA is the United Nations sexual and reproductive health agency. Our mission is to deliver a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled. UNFPA is formally named the United Nations Population Fund. The organization was created in 1969, the same year the United Nations General Assembly declared “parents have the exclusive right to determine freely and responsibly the number and spacing of their children.”UNFPA calls for the realization of reproductive rights for all and supports access to a wide range of sexual and reproductive health services – including voluntary family planning, maternal health care and comprehensive sexuality education. Since UNFPA started its work, the world has seen progress: The number and rate of women dying from complications of pregnancy or childbirth has been halved. Families are healthier. Young people are more connected and empowered than ever before. But too many are still left behind. More than 760 million people are mired in extreme poverty. Sexual and reproductive health problems are a leading cause of death and disability for women in the developing world. Young people bear the highest risks of HIV infection and unintended pregnancy. Many millions of girls face the prospect of child marriage and other harmful practices, such as female genital mutilation (FGM). Much more needs to be done to ensure a world in which all individuals can exercise their basic human rights, including those that relate to the most intimate and fundamental aspects of life. In 2018, UNFPA launched efforts to achieve three transformative results, ambitions that promise to change the world for every man, woman and young person:

Context

To support UNFPA The Gambia’s efforts to end FGM, a comprehensive social media
campaign was launched. The campaign focuses on intense engagement across all major
social media platforms, utilizing eye-catching content such as infographics and motion
designs. It also aims to combat the spread of misinformation and disinformation online.

Task description

We are looking for 50 experienced and creative Online Volunteers who will support
our communications team with the development and dissemination of an
outreach/social media campaign. In close collaboration with the communications team,
the Online Volunteers will:
• Collaborate with the UNFPA The Gambia team to develop a content strategy for
the social media campaign to end FGM.
• Create and share engaging social media posts, infographics, and motion graphics
that align with the campaign’s key messages.
• Track and analyze the campaign’s reach and impact.
• Report on the campaign’s progress to the UNFPA The Gambia team.
• Use already existing content for the campaign as phase 1
The Online Volunteers will be provided with material and other sources to develop the outreach/social media campaign as required and available. For close coordination and discussions the Online Volunteer is expected to be available for calls via Skype/Zoom/Microsoft Teams.