Development & Marketing Director

Position: Development and Marketing Director

Location: Bishop, CA: Hybrid (in office and local remote work)

Salary: $85k-$95k per year

Position Summary:The Eastern Sierra Land Trust is seeking a passionate and strategic Development and Marketing Director to lead our fundraising and donor engagement efforts. This role is essential in securing the resources necessary to sustain and grow our mission in the Eastern Sierra region. The Development and Marketing Director will work closely with the Executive Director and the Communication Manager to lead ESLT’s membership and fundraising campaigns and strategic marketing messaging to ensure consistent donor messaging and planning.

The Development and Marketing Director will develop and implement a comprehensive fundraising plan for  annual and long-term fundraising, including major donor cultivation and solicitation, planned giving activities, foundation and corporate giving, membership program, capital campaigns, and special events. This position is supervised by the Executive Director and supervises the Communication Manager. This is an opportunity to play a leadership role in shaping the future of ESLT. We are excited to welcome a new leader who shares our team’s passion, creativity, and commitment to working collaboratively to make a lasting impact in the region.

Key Responsibilities:

Strategic Planning & Team Management

• In collaboration with the Executive Director, develop and implement a comprehensive fundraising plan to meet annual and long-term development goals  for long-term financial sustainability.
• Collaborate with the Executive Director and Operations Director to prepare and manage the annual budget for the Development and Communications program.
• Establish and manage standards for the use of development software and databases, ensuring continuous improvement in development operations.
• Ensure compliance with Land Trust Alliance Standards and Practices, regularly reviewing and improving fund development policies in consultation with the Board of Directors.
• Engage with the Development and Communications Committee, comprising Board members and volunteers, to implement fundraising strategies.
• Supervise, mentor, and support the Communications Manager.
• Present fundraising plans and performance metrics to the Board of Directors at scheduled meetings.

Fundraising & Donor Engagement

• Lead 2-3 annual membership campaigns to build and strengthen relationships with individual donors.
• Oversee membership development, analyzing data to create effective appeal strategies for direct mail and digital campaigns. Manage donor records using CRM tools to ensure consistent gift tracking and acknowledgment.
• Identify and qualify major donors from our supporter base, conducting exploratory meetings to assess capacity for giving.
• Create and execute personalized relationship and gift goals for each major donor, developing tailored engagement plans.
• Research, cultivate, and solicit support from foundations, corporations, and major donors.
• Coordinate special donor events, celebrations, and tours to foster donor engagement.
• Enhance and expand the planned giving program to secure future support.

Performance Accountability:

• Measure success through the qualification of major donors, financial goals achievement, and successful execution of donor engagement plans.
• Develop, track, and report on Key Performance Indicators (KPIs) for fundraising efforts, including donor retention rates, acquisition metrics, gift size growth, and overall revenue targets.
• Regularly evaluate the effectiveness and efficiency of fundraising activities, analyzing ROI to ensure the organization’s resources are being utilized for maximum impact. Adjust strategies based on data insights and financial performance.

Communications & Marketing

• Coordinate with the Communication Manager to develop and execute marketing strategies to grow the organization’s audience and enhance engagement across various platforms.
• Support the Communications Manager in the development and creation of all fundraising and communication materials, including newsletters, impact reports, and press releases.
• Coordinate with the Communications Manager to implement processes for tracking analytics from digital platforms to drive marketing strategies.
• Lead public outreach activities, including presentations, promotions, and special events. Engage in community events, serving as a spokesperson as needed.

Qualifications:

• Minimum of 3 years of experience in major gift fundraising or related fields, with a proven track record in donor relationship building.
• Proven track record of meeting or exceeding revenue goals and KPIs in a nonprofit or similar setting.
• Strong ability to analyze data and use metrics to inform and optimize fundraising strategies.
• Excellent interpersonal and communication skills, with a focus on relationship-building.

• Proven experience in team management and supervisory roles, with a demonstrated ability to lead, motivate, and develop high-performing teams.
• Experience with donor databases (preferably Donor Perfect).
• Proficiency in Google Workspace, Microsoft Office Suite, Adobe Creative Suite, social media platforms, and project management systems.
• Valid driver’s license and ability to occasionally lift up to 30 pounds.

Working Conditions: ESLT provides a fully functioning office in Bishop, CA where all equipment and supplies are made available. ESLT does permit hybrid (in-office and remote) work options with adherence to established organizational policies. Some weekend and evening work and travel is required.

Compensation & Benefits:The Development and Marketing Director position is full-time and exempt with a salary range of $85k-$95k per year plus benefits.

Regular, full-time employees accrue vacation at a monthly rate commensurate with their length of employment, on a monthly basis. The initial vacation leave benefit is 10 days per year, accrued at 6.67 hours per month. All employees accrue sick leave at the rate of ten days each year. ESLT offers 12 paid holidays annually. 

ESLT offers full-time employees medical and dental coverage beginning the first of the month, following 30 days from date of hire. Eligible employees may enroll in ESLT’s SIMPLE IRA. 

ESLT is committed to creating a diverse organizational environment and is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.