Digital Campaign Manager (m/f/d)

The Syria Campaign is recruiting a Digital Campaign Manager

We are seeking strategic, and creative applicants who excel at campaigns, advocacy, and digital mobilisation. The Syria Campaign’s unique combination of deep partnerships with Syrian civil society and large digital reach means we can tell powerful stories to millions of people to grow support for our campaigns. 

As the Digital Campaign Manager you will use your skills to build and lead projects and creative digital-first campaigns to support Syria’s heroic civil society. You will be responsible for delivering campaigns that advance The Syria Campaign’s goals and mission, working with allies and partners to elevate their voices and demands to a global audience. You will get to work with our incredible supporters and encourage others to act by employing the full suite of digital campaigning tactics to bring about real change.

You will be responsible for creating impactful online campaign actions from petitions to “email your MP” moments, running an email programme to engage our large online supporter base (from idea generation to writing, delivery and analysis), producing creative social media campaigns, and responding to real world events. You will reach new supporters and key audiences through growth-oriented digital campaigns. 

This is a full-time position that reports to the Campaign Director. The job is remote and can be done anywhere from European or Middle Eastern time zones.

The Syria Campaign

The Syria Campaign is a small, fast moving, and powerful human rights organisation that is building new ways for digital and creative communications to have impact. We work to support Syria’s heroes in the struggle for freedom and democracy, partnering with civil society actors inside and outside the country. We’ve moved beyond the limitations of an “online movement builder” or traditional NGO, fusing the best elements of think tanks, creative agencies, and digital mobilisation to shift the narrative on Syria.

Thirteen years since the Syrian people took to the streets to demand freedom and democracy, there are still millions of civilians at risk of military attack, over 100,000 people remain illegally detained and disappeared, and there has been nearly no accountability for the victims and survivors of war crimes. The Syria Campaign works to keep Syria in the international spotlight to increase the cost of attacks on civilians, help build the power of civil society, advocate for a vision of real peace and justice, and build international solidarity with the Syrian people.

We’ve raised the profile of Syrian groups such as the White Helmets rescue workers, helping secure them millions of dollars to continue their life-saving work and making them famous around the world. We’ve supported the Families for Freedom, a women-led movement of the families of the disappeared in Syria, to ensure their demands are heard. We work with dozens of partners across Syria who trust us deeply. Syria is full of heroes and we’re privileged enough to work with them. You can read about some of what we’ve done on our website.

After 13 years of conflict and crisis in Syria, we have to fight hard to make sure the issues that matter to us and our partners get the focus and support they need. We refuse to let Syria disappear from the attention of the world, and we will work until we see justice served. The Digital Campaign Manager will play a key role as The Syria Campaign develops new strategies and approaches to achieve our goals.

What you’ll be responsible for

Developing and leading far-reaching digital campaigns with our Syrian partners to make their demands heard on the international stage, that capitalise on reactive campaign moments. You will be campaigning for freedom and justice for Syria’s disappeared, for the protection of civilians and humanitarian workers from the bombs, and for support for educators, media activists and other heroic civil society actors on the ground in Syria. 

Creating high-quality digital campaign content. You will work closely with our small and talented campaign team to write amazing copy across a range of campaign materials, including through supporter emails, advocacy briefs, blogs, and microsites. You will lead on digital advocacy opportunities to mobilise our supporters to take action in solidarity with the demands of our Syrian partners through petitions, fundraisers and other actions. Working closely with the media team you will push forwards creative visuals for social media including graphics, videos and commentary, including commissioning and managing creatives. 

Leading our campaign email programme. You will manage our supporter email programme in collaboration with designers and developers. This includes devising and drafting regular multilingual campaign emails to keep our large supporter base engaged, testing out best practices to grow and maintain those who support us, and analysing our success. You will also build action pages, run fundraisers for our Syrian partners, and manage Facebook ads.

Organising and coordinating events and actions, amplified online. You will manage events and actions that influence politicians and decision makers to meet the demands of our Syrian civil society partners – making sure they have maximum impact and reach our global audience.

Qualifications

Essential skills:

Campaign strategy:

• At least 4 years experience mobilising targeted, highly creative digital campaigns for change in a charity, non-profit, campaigns, marketing or political environment
• An excellent track record within advocacy, storytelling, digital mobilisation, or content creation
• Understanding international media, advocacy, public campaigning and current trends in social media
• Commitment to a free and democratic future for Syria, global justice and human rights
• Sensitivity in working with partners including survivors of human rights atrocities and families of victims
• Commitment to fostering a feminist organisation and promoting feminist campaigns

Copywriting and storytelling:

• Excellent copywriting and storytelling skills in English. Experience of devising high-performing campaign emails, social media content, blogs, microsites and other communications that compel supporters and decision makers to take action.
• Experience writing high-level advocacy communications to a range of stakeholders.

Digital skills and social media:

• Experience managing an email list of more than 10,000 supporters and running a campaign email programme, including analytics to boost growth, engagement, and fundraising. Experience of designing and analysing A/B tests e.g. subject line tests.
• Experience building email campaigns and action pages on Action Kit (preferred) or a similar campaign CMS (Content Management System) platform, and basic HTML skills.
• Skilled at drafting high-performing social media content for a public-facing organisation and an understanding of the different social media platforms.
• Experience of placing effective Facebook and/or Google Ads.
• Some design experience e.g. using Canva to make social posts.
• Experience using digital tools such as WordPress

Team work:

• Experience working with people from a variety of backgrounds
• Flexibility to work on a remote team across multiple time zones. This requires the ability both to work independently and to collaborate virtually

Desirable skills (non-essential):

• High quality written and verbal Arabic
• Basic video editing skills
• More advanced data analysis skills e.g. using SQL
• Knowledge of German or French language

The deal

The Syria Campaign is committed to making sure everyone on the team is happy, productive, and motivated. Here’s how we do that:

A salary of £40,000 – £50,000, in line with international organisations. The role is a full-time position, although 4 days can be considered.

The job is remote and can be done anywhere in Middle Eastern or European time zones. We have team members in Berlin, London, Rabat, New York, Marseille and Leipzig, and provide you with a space in a co-working office wherever you are based. We have full staff retreats every year to keep us connected.

We give 25 days of leave a year, public holidays, and discretionary break over the end of year holidays. We offer family friendly parental leave policies.

We are an equal opportunity and inclusive employer and encourage applicants of all backgrounds to apply. We do not and will not discriminate on the basis of age, race, nationality or citizenship, gender expression or identity, religion, economic background, disability, or sexual orientation.

To apply for this role, please send a CV with a cover letter describing why you’re the ideal candidate. Please put ‘Digital Campaign Manager’ in the email subject line.

Click on the APPLY NOW Button further down and send in your application.

We will be reviewing applicants on a rolling basis, and will conduct a first round of interviews on 18th April 2024, and encourage all applicants to apply by then. The role will remain open until it’s filled.