Digital Campaigner & Social Media Manager – Flexible Location / Remote

Tipping Point

Tipping Point’s mission is to stop the mining and burning of coal and gas in Australia. We are justice centred, people powered, disruptive, momentum driven and we work to build the power of leaderful directed networks to remove key pillars of support that prop up the coal and gas industries, creating space for just solutions including a rapid and fair transition to renewable energy and land rights for First Nations people.

We believe that climate change disproportionately hurts the most marginalised people in society — including people of colour, people from working class backgrounds, women and LGBTQIA+ people. We believe that these communities must be centred in the work we do. Hence, we strongly encourage applications from people with these identities or who are members of other marginalised communities.

We are a national project of Friends of the Earth Australia.

For more information: www.tippingpoint.org.au.

This Role

Tipping Point is looking for a dedicated digital campaigner and social media manager to helpgrow Move Beyond Coal, a national climate justice campaign to end finance and political support for Australia’s coal exports.

Find out more about Move Beyond Coal here: https://www.movebeyondcoal.com/

This role will see require you to work closely with diverse partners and volunteers across movements to:

• Feed and grow campaign social media channels, managing both planned and reactive content creation, informed by performance insights.
• Support organising and campaign work with engaging digital supporter journeys across email, social media, and website.
• Balance the responsibility of formulating digital strategy while also responding to the daily digital needs of the campaign, including responding to news, politics, and climate impacts.
• Stay on top of digital trends and innovate across new social platforms and content types to grow our reach and engagement with target audiences.
• Run and grow our small dollar digital appeals fundraising program with our Move Beyond Coal email list.
• Connect with and resource local climate and community groups to ensure a constant stream of great content from the grassroots.
• Occasionally jump in to assist the team with in-person and online events.

About You

The best fit for this role is someone who:

• Has a passion for climate justice and is committed to grassroots organising and movement-building as a path to achieve this vision.
• Is highly motivated, has the ability to work both autonomously and collaboratively, and knows when to ask for help and advice
• With Tipping Point’s support, is committed to developing core self-management skills, including decision making, prioritisation and delegation, peer coaching, boundary setting, and asking for help
• Has experience crafting climate justice movement messaging with a strong intersectional and anti-racist lens.
• Is highly creative and strategic, with a strong sense for crafting messages and actions that take off with target audiences at key moments.
• Has strong social media skills – to manage other content creators but also quickly create content and updates directly, knowing how to shape complex climate justice, First Nations rights, and political messages for mass engagement.
• Has experience in digital campaigning or social marketing, helping high profile campaigns and causes break through the noise and succeed.
• Isn’t an expert in everything, but has the technical skills to manage external web and technology partners and take care of the day to day website and social media needs.

Bonus points for

• Experience creating social change focused content strategies for TikTok.
• Political acumen and experience in a high pressure climate justice campaigning environment.
• Experience with online marketing and advertising.
• Experience with managing and resourcing teams of volunteer content creators.
• Experience with video editing through Adobe Premiere Pro or other tools such as CapCut.

Benefits of working with Tipping Point

• Anti-hierarchical TEAL structure with autonomy and self-management (read more here: https://www.runn.io/blog/teal-organizations#what-is-a-teal-organization)
• Paid additional time off between Christmas and New Year
• Generous and supportive personal leave
• Payment of a wide range of work-related expenses, and dedicated professional development budget

Time Commitment

This is a full-time position for 12 months, commencing in February, 2025.

Location

Your role can be based anywhere in Australia. We have office spaces in Sydney, Melbourne, and Brisbane, as well as a number of staff who work remotely.

Remuneration

This is a short term employment contract with Friends of the Earth Australia at a salary of $88,712 per annum, excluding superannuation. At the start of each Financial Year, a salary increase based on CPI is applied.

Timing

We are hoping to host interviews in the week of February 10, 2025. Interviews will be offered at a range of times to suit the needs of the applicants.

Process

Please send a CV with a cover letter of no more than one (1) page outlining why you are suited to the role and send it to [email protected] with the subject line: Application for Digital Campaigner role.

We are committed to developing the talents and capacity of First Nations, people of colour, disabled, LGBTQIA+ and gender diverse people in the climate movement and strongly encourage those identifying as such to apply. If you do not fit all of the criteria but are willing to learn, we encourage you to apply anyway.

A position description is attached.