Digital & Channel Marketing Manager, HST Western Europe

Job title:

Company

Baxter

Job description

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

We are looking for an expert Digital and Channel Marketing Manager responsible for the digital marketing strategy of Baxter HST segment in Western Europe. This role will also be responsible for development and execution of the calendar of marketing activities supporting our distribution and channel partners across Western Europe. This role is within a highly collaborative team, working alongside our team of regional marketing professionals that are leading the way in bringing our expertise to customers. This role would suit a marketing communications professional with strong digital marketing pedigree and experience of building organizational capabilities in this area

Essential Duties and Responsibilities:

Build the digital content and campaign strategy for HST segment in Western Europe

Handle the HST WEU web content

Maximize the use of the Seismic sales enablement platform.

Creation of campaign and content calendar for execution with strategic channel partners

Ensure existing growth categories and new launches are supported with digital content packages for use across the region

Use segmentation and persona data to create tailored persona campaigns across digital channels

Build the digital customer journey with content built for each phase

Identify and implement lead generation campaigns or both direct sales organization and strategic channel partners

Regular interaction and collaboration with local and national team/peer group to continually drive a culture of teamwork, support and sharing standard methodology.

Flexible agile approach to thrive in a constantly evolving external environment, as well as adapting to evolving internal business priorities.

The use of CRM system to support planning and analysis.

Education and/or Experience:

Degree level qualification or equivalent / or relevant marketing background

Strong sales experience in an ICU setting or the healthcare sector.

Ability to demonstrate high level of knowledge in digital and channel marketing

What are some of the benefits of working at Baxter?

Competitive total compensation package

Professional development opportunities

High importance is placed on work-life balance

Commitment to growing and developing an inclusive and diverse workforce

#ind-ukops

#IND-UKOPS

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please send an e-mail to Americas_TTA@baxter.com and let us know the nature of your request along with your contact information.

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