Digital Communication Officer

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Description

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The Digital Marketing Strategist role resides in the Digital Strategy Section within UNICEF’s Division of Global Communication and Advocacy (DGCA). The Section consists of the Web Editorial, Digital Governance and Web Platforms, Social Media, and Digital Marketing and Partnerships teams, all working together to create compelling public-facing content and to provide expert digital services and capacity building within the organization.

Through multiple platforms and in multiple languages, the Digital Strategy Section (DSS) draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability. We create and deliver compelling content to international audiences of parents, young people and UNICEF supporters, building engaged communities in multiple languages across social media and web platforms, while providing expert digital services to the organization. Paid digital marketing is an essential and part of this work to strengthen public support and achieve lasting change for children.

DSS is seeking a Digital Marketing Strategist to support implementation of paid marketing campaigns across social media and search platforms. Under the guidance of the Digital Marketing Lead, the Strategist will help to develop and manage advertising campaigns and analyze results. This role will contribute to strategy, coordinate budgets and implement campaigns, elevating the Digital Strategy Section’s work with creative ambition and technical expertise. This role is responsible for the day-to-day setup, monitoring and management of ad campaigns. It’s also a unique opportunity to work closely with editorial and advocacy colleagues who are highly skilled, passionate about their work and determined to deliver results for children around the world.

Key functions, accountabilities and related duties tasks:

Summary of key functions/accountabilities:

• Management of paid marketing campaigns for global channels
• Monitoring and evaluation of marketing strategies
• Capacity building and partnerships

Management of paid marketing campaigns for global channels:

• Support the strategic planning of UNICEF’s paid marketing on global digital channels, under the direction of the Digital Marketing
• Lead and in close coordination with campaign teams across advocacy, web and content strategy.
• Implement, monitor and optimize ad campaigns on Facebook, Instagram, Google, YouTube, LinkedIn and other digital channels.
• Contribute to content production for paid marketing, including writing ad copy, drafting scripts for short videos, curating photography and providing feedback on creative assets.

Monitoring and evaluation of marketing strategies:

• Provide rigorous and thoughtful reports on marketing results, support the supervisor in advising campaign leads on the implications for their work and leveraging analysis to continually hone marketing strategies.
• Follow the latest developments in digital marketing, keeping digital teams informed of changes to ad platforms, emerging opportunities and best practice.

Capacity building and partnerships:

• Support UNICEF Country and Regional Offices with strategic and technical advice on paid marketing, including guidance documents, webinars and expert responses to staff enquiries.
• Contribute to planning and coordination with UNICEF’s tech partners, maximizing opportunities to support paid marketing.

To qualify as an advocate for every child you will have…

Minimum requirements:

Education:

• A university degree in marketing, communications or a related field.

Work Experience: 

• A minimum of two years of experience planning and implementing paid advertising campaigns on social media, search and other digital channels, with hands-on experience directly managing the platforms.
• Strong technical knowledge of advertising platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube and Google.
• Proven success managing social ads to achieve communications and advocacy goals.
• Clear analytical thinking and strategic vision.
• Strong creative drive to create new ideas, find opportunities and solve big challenges.
• Ability to write sharp, engaging and persuasive ad copy.
• Methodical approach to project management.
• Deep technical knowledge of marketing and digital and social media metrics, reporting and analysis.
• Strong understanding of human rights, international development, or humanitarian response.

Language Requirements:

• Ability to write and speak English fluently. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.

Source: https://jobs.unicef.org/cw/en-us/job/579792

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