Digital Communication Officer

The Digital Communication Officer (U-Report Data Officer) is accountable for the accomplishment of the stated key end-results by providing professional expertise and technical assistance in information/data collection, statistics and data analysis, monitoring & evaluation (M&E), digital monitoring and analytics, social listening, narrative and report writing, and in implementing training programmes to support data collection, monitoring and evaluation of U-Report country and region-specific programs.

Key functions, accountabilities and related duties/tasks:

Ongoing monitoring of and reporting of U-Report’s global growth and engagement

• Identify and adjust a set of programme performance indicators in the context of the annual and multi-year M&E Plan that captures the outputs, outcomes and impacts of youth participation, and define a practical way to generate ongoing reports.
• Implement monitoring processes within U-Report programmes at a global level, ensuring key monthly and annual programme indicators are tracked and analyzed, and regularly reported to the Youth Engagement Team to guide programme and management decisions.
• Produce monthly reports on U-Report’s global growth and youth engagement on the platform, ensuring effective analysis and communication of results.
• Assist in advising on best industry practices and suggest using new features and tools to optimize U-Report’s monitoring and evaluation.
• Develop, maintain and update a data dashboard that enables access to up-to-date information on U-Report’s performance at a global level.
• Liaise with the external vendor regularly, managing the back-end analytics to address any ad hoc requests and problems raised.
• Safeguard the data and ICT environment and infrastructure of U-Report.

Analysis of U-Report Actions

• Analyze U-Report data and generate reports and narratives useful for the programme, partners, and the U-Report community. This includes collecting, cleaning, analyzing, identifying key insights, generating data visualization and narrative reports of U-Report polls, chatbots, and other actions, and automated qualitative analysis of open responses.
• Compile, harmonize, analyze and generate reports on engagement information/data from previous U-Report actions at the global and national levels, and make them available to Programme Group (PG), Advocacy, Regional Offices (RO), Country Offices (CO) and partners.
• Assist in the preparation of RapidPro flows of reports on agreed content for polls, chatbots and other U-Report actions, ensuring required M&E structures are in place.

Digital Monitoring, Analytics and Social Listening

• Utilize various digital analysis tools to generate detailed monthly and annual digital performance reports of U-Report digital platforms (e.g. website, online app) and social media.
• Monitor the performance of digital communication campaigns.
• Ensure that every new external global digital platform and campaign includes the required technical implementation for data gathering and reporting.
• Leverage social listening tools to inform actionable insights on trending topics ahead of major campaigns and in support of UNICEF’s ongoing priorities.
• Provide the Youth Engagement Team with intelligence and insights as needed.

M&E Capacity Building

• Contribute to the development and deployment of an M&E capacity-building strategy for ROs and COs.
• Provide support to COs and ROs, ensuring they are aware of and have access to guidance and resources for the analysis, monitoring and evaluation of U-Report data/information.
• The Digital Communication Officer (U-Report Data Officer) will use their problem-solving and analytical skills to ensure the most relevant and strategic information to manage the U-Report programme and its social media is available, systematically monitored, analyzed and made available through reports and narratives useful for the programme, partners, and the U-Report community.

To qualify as an advocate for every child you will have… 

Education:

• A minimum of 2 years of relevant experience in data science, statistics, or software development.

Experience:

• Experience analyzing data/behavior of users generated by internet-based services.
• Experience conducting statistical analysis of raw data.
• Experience in data visualization and quantitative report writing.
• Experience in working on mobile technology platforms. Working knowledge of U-Report or RapidPro in any context is required.
• Information technology management and business operations in a large international organization and/or corporation are required.
• Expertise in programming in R includes querying Application Programming Interfaces (APIs) and Structured Query Language (SQL) databases and developing libraries.
• Experience with SQL and associated skills, such as developing efficient queries and working with views and triggers.
• Proficiency in Python, Git, Superset, and Facebook Marketing API.
• Expertise in Google Analytics, Google Tag Manager and SEO tools and methodologies.
• Expertise in social media measurement, with experience in all major platforms.
• Expertise in paid media measurement, with strong knowledge of advertising strategies and experience in Meta platforms, Google Ads and other digital channels.
• Close familiarity with social listening methodologies and tools.
• Experience of working in the UN or a non-profit organization is a plus.

Language Requirements:

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.

Source: https://jobs.unicef.org/en-us/job/571490/digital-communication-officer-ureportdata-officer-p2-division-of-global-communication-and-advocacy-unicef-valencia-spain-post128320-temporary-appointment-6-months-571490