Digital Communication Specialist

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Description

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Pakistan was the sixth country in the world to sign and ratify the Convention on the Rights of the Child, less than one year after it was adopted by the United Nations General Assembly in 1989. However, children and adolescents living in Pakistan still face acute challenges.

UNICEF supports the Government of Pakistan to accelerate progress for children, work to achieve the Sustainable Development Goals (SDGs) and help children realize their rights under the Convention on the Rights of Children. This will be made through, among other things, strong partnerships with provincial authorities, teachers and health professionals, frontline workers and social mobilisers, communities and families, and of course the children and adolescents themselves. 

In particular, UNICEF will work so that:

• Every child survives and thrives — being in good health, immunized, protected from polio and accessing nutritious food.
• Every child learns.
• Every child is protected from violence and exploitation and registered at birth.
• Every child lives in a safe and clean environment, with access to safe drinking water and adequate sanitation. 

Digital strategy development & implementation:

• Lead the development of an overall national digital strategy, with SMART outcomes and compelling calls to action.
• Drive the development and implementation of social media campaign strategies that deliver compelling “digital-first” communications and engage target audiences on UNICEF’s national, regional and global advocacy priorities.
• Strengthen the reach and engagement of UNICEF Pakistan’s social media channels, particularly among identified key target audiences such as youth, decision-makers and partners, in Urdu and English.
• Develop and expand the social media presence of UNICEF and UNICEF representatives, tracking performance and identifying new opportunities to increase reach and engagement.
• Develop and implement national adolescent and youth engagement initiatives on digital media. Maintain regular contact with national, regional and global youth initiatives to integrate youth target audience engagement as part of broader social media strategies, as relevant.
• Work closely with programme sections and field offices on the development and implementation of digital influencer and partnership outreach strategies (celebrities, public and private sector, adolescents and young people, etc.) aimed at expanding UNICEF’s reach and engagement with new audiences.
• Utilize social media channels to drive an agile response to relevant breaking news/events, emerging issues, and opportunities to position UNICEF’s mandate in media.
• Lead the development and execution of paid social media marketing strategies for UNICEF Pakistan social media channels.
• Provide technical support to ensure that a set of digital communication performance indicators is identified and adjusted as necessary, and these communication indicators are incorporated into the UNICEF Pakistan Annual Management Plan and Annual Work Plan.
• Generate timely and accurate monitoring and evaluation reports to ensure communications objectives are met and strategies are effective.

Digital content creation and quality control:

• Lead the research, planning, and development of high-quality, high-impact, creative, and engaging content (graphics, audio-visuals, animations, and others) on key issues for UNICEF Pakistan’s digital platforms in Urdu and English.
• Transform technical content into social media-friendly language to increase engagement from various sets of audiences.
• Serve as quality control to ensure all content meets UNICEF’s quality standards and branding.
• Adapt content produced by UNICEF HQ into engaging, nationally relevant content.
• Provide oversight and guidance on the monitoring and moderation of social media networks and platforms to ensure both relevant engagement opportunities and reputational risk issues are flagged and acted upon.

Digital Analytics and Insights:

• Oversee and lead the team’s review of social media performance and other analytic insights, as required or requested.
• Stay abreast of research into new technological developments in the digital world.
• Provide digital intelligence and real-time stakeholder mapping in support of evidence-based communication and direct engagement with external audiences.

Management:

• Support in strategic planning, including team management and performance assessments, risk management, contracting, budgeting, and work planning.
• Manage additional external consultants as needed.
• Lead budget planning, expenditure, and invoicing for UNICEF Pakistan’s digital channels.

Capacity building and support:

• Support and advise UNICEF Pakistan’s programme sections on social media strategies.
• Conduct training sessions on social media engagement initiatives and best practices.
• Advise senior management and programme staff on the effective use of social media, new technologies and digital tools.
• Encourage and train staff on how to become social media champions for the organization, to expand reach and win support for UNICEF’s mandate.

Coordination and Collaboration:

• Foster strong collaboration with UNICEF ROSA and headquarters to amplify campaigns and content on multiple platforms.
• As needed, collaborate with UNICEF partners and stakeholders on social media messaging and cross-posting.

Others:

• Undertake other key responsibilities as required

To qualify as an advocate for every child you will have…

• An advanced university degree in Communication, Journalism, Public Relations, Marketing, or a related field. 
• A first University Degree in a relevant field combined with 2 additional years of professional experience may be accepted in lieu of an Advanced University Degree.
• A minimum of 5 years of progressively responsible and relevant professional work experience in communication, digital marketing, broadcast, and/or new media, of which at least four years of direct experience managing social media channels with significant followings.
• Demonstrated track record of developing successful, compelling soial media campaigns that achieve strong engagement among multiple target audiences. 
• Proven ability to write engaging, flawless social media copy on tight deadlines. 
• Strong creative disposition and demonstrated ability to stay ahead of the curve in terms of digital trends. 
• Prior content strategy/management experience within a global organization addressing multiple target audiences, including decision-makers and youth.  
• Strong interpersonal skills in being able to develop and maintain effective working relations with a diverse range of stakeholders. 
• Ability to work independently, be proactive, and possess strong organizational skills, with good attention to detail. 
• Familiarity with emergencies is considered an asset. 
• Ability Fluency in English and Urdu is required.  Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.

Source: https://jobs.unicef.org/cw/en-us/job/566913

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