Digital Communications Coordinator

Reports to: Communications Manager

Type of Work: Full-time, Salaried

Classification: Non-exempt

Start Date: mid-to late-July

Location: Lander, WY or remote within Wyoming

Deadline to Apply: Applications will be reviewed beginning on June 27 and will be accepted until position is filled

Starting salary: Competitive and comprehensive benefits, time off, and compensation package, and a starting wage range of $45,000 – $50,000 annually.

About the Organization

The Wyoming Outdoor Council is the state’s oldest independent conservation organization. We advocate for Wyoming’s environment and communities using multiple knowledge systems and evidence-based practices to ensure comprehensive and long-term solutions.

We seek to enact lasting change that protects the land, wildlife, clean air and water we depend on, meet people where they are, ensure diverse perspectives are part of the conversation, build coalitions, and practice reciprocity.

The Wyoming Outdoor Council offers a flexible workplace with competitive compensation and benefits. Benefits include:

• Health insurance premium covered at 100% for employees and 50% for dependents, spouses, and domestic partners
• 100% of employee vision, dental, and disability premiums paid by WOC
• 50% of dependent, spouse/domestic partner health insurance premiums paid by WOC
• 403(b) retirement plan with up to a 5% match
• 12 days of paid wellness/sick leave per year
• Vacation accrual starts at 15 days per year
• 2 paid discretionary days per year
• 11 paid holidays
• Paid religious observance leave upon approval by the executive director
• A cell phone stipend
• 12 weeks of paid family leave (available twice, after 18 months of employment)
• 8 weeks of paid sabbatical leave (available every five years with approval by the executive director)

The Outdoor Council is an equal opportunity employer. We prioritize fairness in salaries across the organization. We are committed to building a diverse staff, board of directors, and an organizational culture of equity & belonging where we live our values.

The scope of this position’s responsibilities may change depending upon experience. 

Our Values

• We are dedicated to protecting Wyoming’s environment and quality of life now and for future generations.
• In our conservation work, we lead with humility. We value diverse perspectives. We are solutions oriented.
• In our words and actions, we contribute to a respectful and equitable workplace where everyone feels a genuine sense of belonging.
• We seek creative solutions to tough problems. We are flexible and willing to change course if something isn’t working.
• With kindness and honesty, we communicate directly. We respond to feedback with openness and a growth mindset.

About Your Role

As a member of our communications team, you will work closely with the communications manager and graphic designer to support the creation and distribution of communications products across the Outdoor Council’s digital channels, with an emphasis on social media. As part of our small team, you will routinely play multiple roles and work with staff across the organization to support our overall conservation and fundraising work.

You will: 

• Work as part of the communications team to oversee, maintain, and enhance our social media presence, including managing the social calendar, editing video content, designing posts, drafting copy, and monitoring key metrics.
• Partner with staff across the organization to generate content ideas, develop campaigns, and shape the direction of WOC’s social media and digital marketing efforts.
• Implement Outdoor Council brand and style guidelines in all communications.
• Support and enhance our digital marketing efforts including paid advertising campaigns in Meta and Google.
• Assist with website maintenance and content updates as needed.
• Support the regular building of member emails and action alerts as needed.
• Support the work of equity and belonging at WOC.

• Attend and participate in annual staff retreat and staff days.
• Have adequate access to a reliable internet connection.
• Other duties as assigned.

About You

• You have significant experience using social media and other digital marketing tools to connect with and engage specific audiences. Not only are you up-to-date on social media trends, best practices, and current and emerging platforms, but you are adept at employing a range of content types and modifying voice and tone to achieve a desired outcome.
• You’re a creative thinker who loves coming up with and trying new ideas. You have demonstrated experience creating short-form videos for social media from start to finish, including generating ideas, capturing video, and editing. (For editing, you are adept at using professional video editing software, ideally Premiere Pro.) You have an eye for design and have experience using platforms such as Canva or Adobe Express to do basic graphic design for social posts.
• Communication, both written and verbal, is a strong suit for you. You are community-oriented and enjoy interacting with digital audiences via social media platforms.
• You have experience building ad campaigns in Meta and Google, and find it satisfying to dig into metrics to analyze the effectiveness of newly implemented strategies.
• You love working in a collaborative team, but are self-driven, organized, and able to take ownership and leadership over your projects to make them your own. You take pride in the quality of your work, making sure that detailed instructions are followed consistently.
• You champion inclusivity and recognize racial, cultural, gender, and other forms of diversity as strengths that enrich our communities. You recognize the diverse communities in Wyoming require different communication styles and with support, can adapt message, voice, and tone appropriately.
• You acknowledge and appreciate Tribal sovereignty, histories, and environmental justice issues faced by Tribal communities and have an interest in creating communications that advance equity and amplify Tribal voices.
• You have a good sense of humor and are easy to get along with. You value the importance of doing a job well and on time. You enjoy pitching in to help others when needed. You can handle multiple projects at the same time. You are good at asking for help when you need it.
• You aren’t afraid to learn new systems. You are either comfortable with, or comfortable learning, how to share documents and other files in the Google Suite collaborative work environment.
• And, you are committed to the mission of the Wyoming Outdoor Council and will support and contribute to our equity & belonging work.

We strongly encourage applicants from underrepresented groups to apply, and please note you do not need to meet all the criteria listed in order to be considered for this position. Research shows that many marginalized communities are less likely to apply for jobs unless they meet each and every requirement. At WOC, we are committed to building a diverse, inclusive, and equitable workplace. You may be the perfect candidate for this role even if your resume doesn’t perfectly align with every item in the job description.

Email Misti Haase at misti@wyomingoutdoorcouncil.org with any questions or if you need any accommodations in the application or interview processes (please put “Digital Communications Coordinator” in the subject.). 

Physical Demands

These physical demands are representative of those met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and repeat similar tasks frequently; use hands to manipulate camera and videography equipment and hold objects, writing instruments, the telephone, or other materials. The employee is frequently required to reach with hands and arms and use a keyboard. The employee is often required to stand, walk, bend, crouch, and kneel.

The employee must occasionally lift and/or move up to 20 pounds, handling and transporting lightweight equipment such as cameras, tripods, and other gear. Specific vision abilities required by this job include close and far vision, color vision, depth perception, and the ability to adjust focus. Specific hearing abilities required include the ability to hear, understand, and distinguish speech and other sounds.

The employee may be exposed to varying temperatures, weather conditions, and noise levels.