Digital Engagement Associate

<!–

Description

–>

• Design and implement CRM donor journeys mainly for Individual Giving including Middle Donor but also for other philanthropists and the corporate partners program (PPH) (when relevant); 
• Monitor, evaluate and report on the performance of all email fundraising operations through UNHCR available reporting tools and analytics platforms;
• Responsible for all Email programs to inform and recruit prospects, supporters, and donors (Individual Giving, Middle Donor or PPH) and to welcome, convert and retain sustainable donors; from activation plan to writing, implementing, tracking and analyzing;
• Produce new or optimize existing donor communication content in French so that it is tailored to a French/francophone audience and research news hooks, story angles and creative opportunities to optimize and implement a donor centric approach and communication.
• Work in collaboration with PSP team in France to develop efficient and profitable multichannel programs – with IG and PPH operations;
• Contribute to long- and short- term strategic donor communication and engagement initiatives to support Individual Giving and Middle/Major Donor programs that result in revenue growth and better retention rate, and to build equity of UNHCR brand; 
• Ensure UNHCR France digital platform is accurate, fundraising friendly, the branding is maintained, and that the messaging, features and functionality are appropriately presented;
• Support the Fundraising team and global digital activities: Actively contribute to digital and multi-channel campaigns to retain existing donors and generate new long-term donations and supporters;
• Explore and optimize available online and offline channels to enhance the life-time value of donors; Develop, organize and share content to maximize the use and optimization of assets;
• Support the preparation of data and information, reports and presentation on income, expenditure and budgets; including Earmarking tables, Q reports, annual reports, etc;
• Cultivate productive and collaborative working relationships and outcomes through continuous information sharing and transparent work practices;
• Manage and coordinate contractors, suppliers and relevant personnel within/outside the office to develop and implement digital activities;
• Perform other duties as required.

• Secondary Education and preferably degree in Marketing, communication or a related field.

• Minimum 3 years of previous job experience with secondary education / high school or minimum 2 years of previous job experience with Bachelor’s, Master’s or Doctorate degree in the field(s) relevant to the function
• Proven experience in a fundraising, digital marketing, CRM programs or communications environment working on donor lifetime value
• Experience in writing appealing emails adapted by audiences with knowledge of customer segmentation and analysis approaches
• Strong knowledge on marketing, data and digital assets & infrastructures – website, analytics platforms; etc. 
• Experience in working with CMS and e-mail marketing tools 
• Knowledge of Salesforce and Selligent would be an asset
• Experience in fundraising communication content production/development

<!—

<!–

–>