Digital Engagement Fundraising Officer, NOA, Temporary Appointment (TA) for 364 days, Bogotá, Colombia, Post No. 127777

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child,

At UNICEF COLOMBIA we work to generate positive changes in the lives of children and adolescents. Our current work plan runs from 2021 to the end of 2024 and aims to ensure that children and adolescents enjoy their rights through equitable access to social services, improve their learning and live protected from all types of violence.

We work throughout Colombia, with special focus on the departments where children have fewer opportunities: Chocó, Cauca, Nariño, Antioquia, Córdoba, Amazonas, Putumayo, La Guajira, Caquetá, Atlántico, Arauca and Norte de Santander.

For more information visit the following link:

https://www.youtube.com/watch?v=Bc3OopCmEpM

Purpose of the Position

The job function of this new role, within the Fundraising area and under the general supervision of the Marketing Services Officer and in close cooperation with the Individuals and Corporate areas, will be to contribute and lead the development of the Digital Engagement strategy and will oversee its implementation.  

Strategies that aimed to through innovation, the use of data analysis and different types of technology, reach diverse audiences through digital channels such as private sector companies, philanthropies, and individuals (legacies) who have the potential to support UNICEF.

Also, his role will be focused on retaining these audiences and maximizing their value through digital channels.

It is important that this role is a headhunter of new trends/tools and is constantly proposing how to implement them to optimize the results of the fundraising area. Likewise, the collection of key data and its analysis through different tools is key to the performance of this role.

Summary of key functions/accountabilities:

• Contribute to the development of the digital engagement strategy and annual work plan and oversee its overall implementation.
  • Lead the internal digital engagement team and manage digital engagement agencies and other key vendors.
  • Lead the digital engagement strategies and web development projects and oversee the implementation of new interaction channels that impact digital engagement KPI’s.
  • Search and analyze digital engagement fundraising trends, opportunities, challenges and keep up to date to the new AI technologies and tools to innovate processes and incorporate them into strategies and campaigns.
  • Encourage digital work collaboration solutions, with agile project methodologies.
  • Work in close cooperation with the fundraising teams of acquisition, retention, legacies, and corporate alliances to contribute and deliver strategies and tactics that helps to the accomplishment of digital acquisition and retention objectives.
  • Work in close collaboration with the data base team to gather key information, learnings, and insights to make data driven decisions.
  • Management of administrative processes to establish continuous operation of strategies, such as supplier bidding, contract management, and corresponding follow-up.
  • Contribute to the strategic planning discussions by putting forward ideas to improve our communications based on up-to-date knowledge of digital communication and e-marketing trends.

• Digital Engagement Performance Measurement
• Creation of metrics plan and definition of performance indicators.
• Proposition of improvements/evolution to our conversion funnel.
• Generation of monthly reports.

• Management and lead the implementation of CRM tools such as Salesforce, as well as the development of Inbound Marketing strategies that promote the achievement of objectives and proposed KPIs.

To qualify as an advocate for every child you will have…

• University degree in digital marketing, digital communication, marketing, advertisement, or other similar fields.
• 1 years of progressively work experience in digital marketing, digital communication, or fundraising areas.
• Proven proficiency in the use of search engine algorithms, digital promotion, content management systems, e-mail broadcasting tools, coding and analytics packages.
• Required experience in:
  • Digital marketing.
  • Digital communication.
  • Digital analytics.
  • Information Technology.
  • Social Media Strategies.
  • User Experience (UX) and Design.
  • Business and Corporate Strategy.
  • Knowledge of marketing campaign management processes.
  • CRM Tools, as Salesforce.
• Good level in English is required. 

FIND THE COMPLETE JOB DESCRIPTION HERE:

 JD – Digital Engagment Fundraising Officer – NOA.pdf

For every Child, you demonstrate…

UNICEF’s core values are Care, Respect, Integrity, Trust, Accountability & Sustainability

The Core competencies required for the post are:

• Demonstrates self-awareness and ethical awareness results (II)
• Works collaboratively with others (II)
• Builds and maintains partnerships (II)
• Innovates and embraces change (II)
• Thinks and acts strategically (II)
• Drive to achieve impactful results (II)
• Manages ambiguity and complexity (II)

View our competency framework at:

Get prepared tendersglobal.net UNICEF Careers

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

Remarks:

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.