Digital Engagement Specialist

Title:                    Digital Engagement Specialist

Supervisor:         Director of Marketing

Location:              Flexible/remote; preference for Washington, DC area

Salary:                   Estimated at $62,280 – $69,200*; Based on experience

Application Deadline: May 30th, 2026

Position Summary:

This is a full-time position with American Bird Conservancy (ABC). American Bird Conservancy is a fast-growing, results-focused nonprofit seeking employees with an entrepreneurial spirit and a desire to make a difference for birds and their habitats throughout the Americas. Inspired by the wonder of birds, ABC achieves lasting results for the bird species most in need while also benefiting human communities, biodiversity, and the planet’s fragile climate.

The Digital Engagement Specialist helps advance ABC’s mission by expanding and deepening relationships with priority audiences through creative use of digital products and channels. Leading the production and analysis of virtual events, the Digital Engagement Specialist creates compelling content that inspires, engages, grows, converts, and steers audiences in an omnichannel communications and marketing ecosystem. The position will play a key role in expanding the reach and awareness of ABC, while also motivating people to take key actions that benefit birds and advance ABC’s mission, including fundraising, list growth, and advocacy. 

The ideal candidate has experience and proven success managing and/or hosting virtual and/or live events, using digital marketing platforms to produce emails, graphics, videos, and other forms of multimedia content, managing multiple forms of constituent engagement, generating content that meets key goals, and working collaboratively both internally and externally with colleagues, partners, influencers, organizations, and brands.

Primary Duties:

Virtual Events

• Execute a comprehensive virtual event strategy that raises awareness of the ABC brand, engages followers, cultivates donors, and drives relevant actions to grow the ABC email list and generate revenue. This includes:
  • Generating ideas and achieving internal alignment on regular live events that achieve cross-departmental goals and outcomes
  • Coordinating logistics, including scheduling, production, and documentation, for multiple live events at any given time
  • Managing and assisting event speakers, including relationship-building, scheduling, preparation, and follow-up
  • Managing external event support, including live translators, including the hiring and contracting process, scheduling, and all associated preparation and follow-up
  • Developing and producing digital assets to support and market events, including videos, emails, graphics, and presentations
  • Providing technical and constituent engagement support before, during, and after each event
  • Conducting long-range planning, scheduling, and relationship-building
  • Defining, tracking, reporting on, and analyzing metrics, both quantitative and qualitative
  • Devising strategies to consistently improve outcomes
• Work with ABC’s Multimedia Producer to produce recordings. This includes:
  • Capturing and editing recordings
  • Creating short-form content from recordings, including both video clips and sound bites
• Contribute to the generation of revenue, both restricted and unrestricted, through helping to advance an effective omnichannel marketing and fundraising strategy via live events.

Social Media and Constituent Engagement

• Work in conjunction with ABC’s Social Media Specialist to grow and expand ABC’s social media platforms (potentially including Reddit, Tumblr, Discord, Twitch) and to support constituent engagement on organic and paid media across all ABC social media platforms, including but not limited to managing direct messages, comments, tags, and relevant discussions that include reference or connection to ABC.
• Manage ABC’s mobile messaging inbox.
• Maintain, review, analyze, and regularly summarize quantitative and qualitative survey data on virtual events, regularly reporting on results and ensuring relevant constituent-generated content is accessible cross-departmentally.
• Define, track, and report on metrics; analyze results; and devise strategies to consistently achieve growth in followers, impressions, engagement, and conversions.
• Other duties as assigned.

Position Requirements:

• Bachelor’s degree in a communications-related field and a minimum of 3 years’ related experience or equivalent combination of education and experience.
• Experience and proven success managing and/or hosting virtual and/or live events.
• Experience cultivating and managing relationships with internal and external event stakeholders and participants.
• Demonstrated ability to create engaging multimedia content tailored for each platform that encourages consistent engagement and conversion.
• Experience producing marketing and fundraising efforts including emails and events using digital marketing platforms such as EveryAction or similar eCRMs.
• Proficiency in creative and design software: Canva and Adobe Creative Suite including Premiere.
• Ability to create a variety of video products, including fundraising and storytelling.
• Experience with Zoom, PowerPoint, Google Docs, Trello, Slack, and other communications-related software.
• Experience organizing and coordinating multiple projects with varying deadlines and multiple stakeholders.
• Strong writing, editing, and proofreading skills.
• Experience analyzing success using social media metrics.
• Strong list of successful social media campaign results.
• Knowledge and application of current and evolving trends across social platforms.
• All remote and hybrid employees are required to have a stable and high-speed internet service provider in place prior to beginning work for ABC. Our distributed work force relies heavily on cloud technologies, Zoom, and other automations to successfully complete our day to day work. The ideal speeds are 30-40 Mbps for downloads and 10-15 Mbps for uploads.
• You may be required to use your personal cell phone to access ABC systems remotely.
• Authorized to work in the US or Permanent Resident
• Occasional air and car travel may be required with this position.
• Background screening required

Preferred Additional Skills:

• Spanish and/or Portuguese language skills are a plus.
• Multicultural or cross-cultural experience.
• Experience working with non-English language media, especially Spanish-language media in the U.S.
• Interest in birds, conservation, environmental justice, or related areas.

Benefits:

American Bird Conservancy fosters a mission-driven, collaborative, and supportive workplace where staff are respected, empowered, and connected by a shared purpose. ABC offers strong benefits, a 35-hour work week, generous leave policies, and flexible, remote-friendly work arrangements that support a healthy work-life balance.

• Excellent benefits package includes medical, dental, flexible spending accounts, and employer-matched retirement savings, flexible schedule, etc.
• Paid vacation days (starting at 15 days annually and increasing to 20 days after 1 year of employment), paid holidays (including both US holidays and additional ABC holidays) and sick leave.
• Lodging, meals, and transportation covered for work-related travel away from home where applicable.
• Rental vehicle or personal mileage reimbursement where applicable.