Digital Experience & Content Producer

At Cerebral Palsy Alliance, we value diversity, foster an inclusive culture and champion equitable opportunities. We strongly encourage applications from candidates with a diverse range of backgrounds and lived experiences including people with disability, Aboriginal & Torres Strait Islander people, people from culturally and linguistically diverse backgrounds, and the LGBTQIA+ community.

Join us and make a positive difference to the lives of people with disabilities, and to grow your career as part of our alliance of great minds. Our shared values are Passionate, Respectful, Ethical, Curious and Courageous.

A bit about… the role, us, and you!

The Digital Experience & Content Producer is a member of the Digital Fundraising Team, and works with the broader Fundraising Team to create and execute engaging supporter-centric digital experiences, in-line with the goals of various acquisition and retention initiatives; such as Appeals, Regular Giving, Peer-to-Peer (P2P), STEPtember, Events, and Planned Giving.

The role is perfect for someone who is a values-based creative that can plan and deliver a full-suite of content pieces telling the stories of people with lived experiences. Including, but not limited to, interviewing, filming, producing a variety of content pieces and implementing them across multiple digital channels such as website, email, SMS, app push notifications, social media, search, etc.

If you thrive in a fast-paced, learnings focused environment, then please apply! Join us if you’re all about balance: autonomy and collaborative teamwork, taking time to plan and jumping in to get it done, following best practice and challenging the norm. We’re passionate about what we do, and we’re always on-the-go, bringing to life multiple digital experiences at any time, and working with a wonderful big team of personalities and characters.

We love to learn, and we love to enable and empower our wider Fundraising Team mates to learn all things digital. Innovation is at the forefront of everything we do, with opportunities to test ideas and drive change. You’d be working alongside experienced FIA-awarded Digital talent who are committed to giving you the opportunity to grow and further develop your career and skills.

Some of things you’d be working on:

• Implementing, tracking and optimising the Fundraising Digital Experiences Strategy across multiple digital platforms;
• Writing copy across a diverse range of subjects, writing styles and audiences;
• Working across the wider fundraising team on the development of campaign-purpose online content and digital experiences;
• Evaluating and analysing the performance of web, email, SEO, Google products, paid and organic social media, SMS, messaging apps, digital content assets and other digital channels’ engagement and response levels, and identifying opportunities to influence and improve future digital fundraising campaigns.

In your toolkit:

• A minimum of 3 years’ experience in digital marketing;
• Proficient in implementing written and visual content across Meta Business Manager, Google Ads, LinkedIn, Email and SMS platforms;
• Driven by Innovation, Data and Digital Analytics in your creative development, and able to delight audiences with personalisation, segmentation, helpfulness, donor-centricity, and automation;
• Ability to report with meaningful insights from data on content performance, and communicate them to colleagues, managers and senior teams;
• Strong team collaboration and communication skills, good reporting on progress and challenges, able to follow guidance and produce deliverables for a campaign’s Communications Journey Map (CJM)
• Peer-2-Peer Fundraising platforms experience (desirable);
• Experience with segmentation and automation build from the CRM point to email, SMS and other digital channels (desirable).
• Soft skills/working style:
  • Positive, solutions focus approach to opportunities and challenges;
  • Effective and stakeholder management across a variety of communications styles;
  • Able to work quickly and flexibly across a variety of campaigns and projects;
  • You know when to collaborate, and when to back yourself;
  • Able to work well autonomously and as part of a team.

Working with CPA offers you exceptional remuneration and benefits:

• Access to a tax-free meal, entertainment & venue benefit card valued at $2,650 per year;
• Flexible ways of working – compressed hours, working from home options, flexibility surrounding hours;
• 12 weeks paid parental leave and 2 weeks paid partner leave;
• 3 additional leave days each year (conditions may apply)
• $100 per year well-being allowance that you can use to enhance your wellbeing (e.g.: purchase sports equipment, have a massage, take a meditation class, the choice is yours);
• Discounted gym membership for you and your family, using Fitness Passport;
• Employee Assistance Program;
• Paid Employee Referral Bonus Program, where you can be generously rewarded for referring a friend that joins CPA.

Important information:

At CPA the safety of our staff and clients is of paramount importance. We have assessed this role type as requiring a low level of physical functionality with some inherent requirements. Please let us know if you have any pre-existing injuries or illnesses which you are currently seeking, or have sought, medical treatment for which you think may impact your ability to fulfil the inherent requirements of this role. CPA is committed to supporting an inclusive work environment and engaging workers with diverse lived experience. We will happily consider and accommodate reasonable adjustments that may be required to support candidates throughout the recruitment process, and to be successful and safe employees of CPA.

Cerebral Palsy Alliance is committed to the safety and wellbeing of our clients and staff. As such all employees at CPA must be triple vaccinated against COVID-19, prior to their start date. Cerebral Palsy Alliance is an Equal Opportunity Employer. Cerebral Palsy Alliance upholds, advocates for, and protects the rights, wellbeing and safety of people with a disability. We are a child safe  organisation and all workers are responsible to adhere to the NDIS Worker Code of Conduct.CPA is a smoke free workplace including in, on and around CPA sites and vehicles.

How to Apply

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