Digital Fundraising Specialist

Details

Mission and objectives

UNICEF works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere. Across more than 190 countries and territories, we do whatever it takes to help children survive, thrive and fulfill their potential, from early childhood through adolescence. The world’s largest provider of vaccines, we support child health and nutrition, safe water and sanitation, quality education and skill building, HIV prevention and treatment for mothers and babies, and the protection of children and adolescents from violence and exploitation. Before, during and after humanitarian emergencies, UNICEF is on the ground, bringing lifesaving help and hope to children and families. Non-political and impartial, we are never neutral when it comes to defending children’s rights and safeguarding their lives and futures.

Context

UNICEF is looking for a Digital Fundraising Specialist (UNV contract) to support UNICEF’s project to grow on a digital transformation journey to increase revenues and make an impact on children’s lives around the world.
This role is part of a two-year development programme (Fundraising Excellence Programme) that focuses on growing Regional talent for future success. The programme curriculum provides networking opportunities, mentoring, regular learning events as well as connection to the Digital Hub and peers across all regions for support and development
Key areas of the role include:
1.Strengthening UNICEF’s brand and position as the world’s leading children’s rights organization;
2.Reaching people throughout the region and the diaspora globally .with UNICEF’s passionate message about the rights and best practices for children in WCA;
3.Engaging people to take action for WCA`s most vulnerable, excluded and disadvantaged children.
4.Strengthening digital fundraising capacity of key stakeholders to sustain programmatic results.

Task description

Digital Fundraising Activities:
• Maintain control of timings and workflow across the projects, ensuring good quality of information to sponsors.
• Provide project updates on a consistent basis to review strategy, adjustments, and progress.
• Develop and maintain good relationships with key stakeholders across UNICEF.
• Boost fundraising revenues and ROI: from planning, implementation to on-going optimization and post campaign review.
• Champion a strategic evolution of paid social advertising investments based on maximization of results (output vs input) through test & learn, constant optimization, machine learning automation and full leverage of 1st party data integration.
• Support the Regional Fundraising team so that UNICEF can mobilize digital quickly through paid social advertising when emergencies strike. Support the improvement of processes so that quick responses become a key capability.
• Work closely with other fundraising digital specialists and with Data Analysts to build a solid framework for measurement and review of all campaigns and represent paid digital advertising campaigns in the necessary level of detail for complete measurement and optimization in global market reports and analysis.
• Work with other PFP teams during planning and execution, to ensure relevant paid advertising expertise is utilized.
• Plan and execute centrally paid advertising campaigns, always to maximize income growth and ROI as defined by organizational needs.
• Provide technical expertise in any interaction with platforms (Facebook, Instagram, LinkedIn, Snap, TikTok, DV 360, etc) and service providers.
• Build and sustain engagement with individual donors through email marketing as per the digital fundraising strategy
Digital Fundraising Marketing strategy:
• Work closely with the Advocacy and Communication section to ensure all public facing digital fundraising marketing activities are in line with the regional communication strategy.
• Support resource mobilization objectives through the development of fundraising campaigns for key campaigns and priorities at regional level, as set out in the work plan.
• Build compelling digital fundraising campaign webpages on UNICEF’s Global Giving Platform and ensure their availability in key languages. Develop fundraising-specific content for key campaigns to post on social media to drive traffic to the Global Giving Platform and advise on scheduling according to a strategic fundraising calendar or schedule.
• Support the implementation of a SEO strategy for UNICEF’s WCA Regional Office webpages on the Global Giving Platform.
Moderation & Community Management:
Support the moderation of digital channels by closely monitoring reactions to fundraising content on digital channels and flag potential risks, and work closely with the communication team to escalate when necessary.
Identify high performing content for use in fundraising initiatives and other opportunities for conversion.
Analytics & Reporting
Support team members in the preparation of analytics reports regarding the Global Giving Platform and the performance of digital fundraising marketing efforts across all channels, to be shared within relevant teams.
Other duties:
Perform other digital fundraising communication and content management duties as required.
Attend meetings on digital strategy and campaign project teams.