Digital Marketing Apprentice – Preston

Job title:

Digital Marketing Apprentice – Preston

Company

Estio Technology Recruitment

Job description

NEW HALL LANE Pharmacy is an independent, family-owned, and operated pharmacy dedicated to serving the local community since 2012. We take pride in offering an unparalleled range of services within the independent sector. Our team is committed to delivering the highest quality advice and care to meet the unique needs of each individual. We prioritize building special relationships with our customers, understanding their requirements, and providing friendly and efficient service. At NHL Pharmacy, we understand the evolving landscape of healthcare, and thus, alongside our physical store, we operate multiple online platforms promoting our products and services.

Brief job description:

Estio Training have an exciting new opportunity for a Digital Marketing Apprentice with NEW HALL LANE Pharmacy, an online Pharmacy based in Preston.

Job Description:

Search Engine Optimisation (SEO)

• Conduct on-page and off-page SEO activities.
• Perform SEO audits and recommend improvements.
• Monitor and analyse performance metrics to forecast trends.

Social Media Advertising

• Create, manage, and optimise social media advertising campaigns.
• Measure and analyse campaign performance metrics.
• A/B test campaigns to improve conversion rates Develop and implement social media content strategies to increase brand awareness and engagement.
• Curate engaging content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
• Monitor social media channels for customer feedback, questions, and comments, and respond in a timely and professional manner.
• Collaborate with the marketing team to brainstorm and create compelling visual and written content for social media posts, ads, and campaigns.
• Stay updated on industry trends and best practices in social media marketing and advertising and implement innovative strategies to drive results.
• Utilize social media management tools to schedule posts, track performance metrics, and analyse data.
• Coordinate with internal teams to ensure alignment between social media efforts and overall marketing objectives.
• Conduct market research and competitive analysis to identify opportunities for growth and improvement.
• Assist in the development of email marketing campaigns and other digital marketing initiatives as needed.
• Provide regular reports and updates on social media performance, highlighting key insights and recommendations for optimization.

Google Ads

• Develop and implement Google Ads campaigns
• Monitor key metrics such as CPC, CTR, and ROI
• Collaborate with the content team to develop relevant landing pages

Your duties and responsibilities in this role will consist of:

• Collaborate with the creative team to produce digital assets for campaigns.
• Analyse digital marketing data to provide actionable insights.
• Stay up to date with the latest digital marketing trends.

Qualifications:

5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)

Skills and Qualifications

• Good understanding of digital marketing, particularly within PPC, SEO, and Social Ads.
• Proficient in Google Analytics, Google Ads, and other analytics tools.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.

Personal qualities:

• Strong communication skills.
• Analytical skills.
• Enthusiastic.
• Creative.

Future prospects:

The role offers long term security and the opportunity to progress into a permanent position.

Training to be provided:

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

• Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
• Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
• Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
• Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
• Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
• Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
• Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.

To apply for this job email your details to .

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Expected salary

Location

Preston

Job date

Sat, 17 Feb 2024 03:36:42 GMT

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