Digital Marketing Coordinator

Apply now Job no:549357
Work type:Full-time
Location:Flexible
Categories:Marketing and Communications

• ​​Flexible location​
• Full-time and Fixed Term until May 2025
• HEW 7 $97,940 – $107,842​ + 17% Superannuation (pro rata, part time)

Why work with us? 

At Deakin you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangements to help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus. 

Who are we? 

Deakin is a cutting-edge public university in Victoria, revolutionizing education with 61,000 students across five campuses: Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool, and our dynamic online Campus. We’re proud to be a progressive and open-minded university, delivering the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world’s universities. 

As a Digital Marketing Coordinator you will: 

• Manage the design, delivery, optimisation and reporting of digital marketing initiatives such as multi-channel advertising campaigns
• Oversee the development of supporting assets
• Work with and regularly consult key stakeholders the faculty of Science, Engineering and Built Environment (SEBE) in order to collaboratively build the faculty’s vision

In a typical week, you will: 

• Analyse and optimise campaigns in platform, including ongoing campaign adjustment of budgets in Google Ads Manager as well as monthly campaign budget accruals and rollovers.
• Oversee asset production and media activation across digital channels such as Meta, GDN, YouTube and Adobe, as well as copying writing, creating assets and building ads in platform as required. This involves media buying and liaising with external media agencies.
• Oversee the production and revision of promotional course materials such as flyers and videos.
• Be agile and skilled at working and communicating effectively with multiple teams, across a large marketing division.

To be successful, you’ll have:  

• Experience leading people as this role has 2 direct reports
• A Degree with at least 4 years subsequent relevant experience; or
• Extensive experience and management expertise in technical or administrative fields; or
• An equivalent combination of relevant experience and/or education/training in digital marketing
• Knowledge of the digital media landscape and content requirements for each media channel
• Experience in the implementation of integrated campaign strategies across key digital marketing channels, optimising and analysing performance and reporting campaign effectiveness
• Experience developing creative assets across above the line (ATL) digital and social marketing channels
• Knowledge of the Adobe Creative Suite such as InDesign or Photoshop
• Knowledge of the development of digital advertising campaigns using platforms such as Facebook Ads Manager or Sizmek
• Knowledge of project management processes for the production of photo and video assets and/or video editing capabilities.

Here’s how to apply:  

Please submit your updated resume and a short cover letter outlining your skills and experience.   

For a confidential discussion regarding this role, please contact Alex Lewis (Manager, Marketing (SEBE) on [email protected]   

For a copy of the position description, please see below:  

 PD_Digital_Marketing_Coordinator_HEW_7.pdf

Applications for this position close on Wednesday the 7th of February.  

Are You Ready? 

Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.  

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success. 

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders. 

Advertised:30 Jan 2024 AUS Eastern Daylight Time
Applications close:07 Feb 2024 AUS Eastern Daylight Time