Digital Marketing Executive

Job title:

Digital Marketing Executive

Company

Greene King

Job description

Company Description

Customer experience is important to us at Greene King and no more so than through our digital touchpoints. Therefore, we are looking for a Digital Marketing Executive with a focus on Customer Experience (CX) to join our team to deliver a seamless marketing strategy through our digital channels whilst managing customer journeys through our digital landscape.

The Digital Marketing Executive (cx) is responsible for managing digital marketing activities in support of overall marketing strategy, with a focus on, Mobile App, Web (including bookings), and CRM automated emails to drive commercial success.

Working closely with the Digital Marketing Manager and a variety of teams to make sure the marketing campaign plans are delivered through our digital channels, as well as reporting on performance and understanding future development.

We are on an exciting transformation journey with our Mobile App and alongside the Digital Marketing Manager you will take ownership of marketing via the Mobile App platform. Ensuring that all marketing opportunities to influence within the platform are fully integrated. As well as working with the product owners on the vision and strategy for the Mobile App

Reporting on the channel metrics of the Mobile App to the Marketing Managers and wider business where necessary.

You will act as liaison between Greene King Pubs marketing team, cross-functional teams (primarily App, Bookings, Web, CRM and SEO) and key stakeholders to ensure brand consistency and alignment with marketing objectives.

This is an amazing opportunity for a keen Digital Marketing Executive with a mix of web, Mobile App and CRM experience, to join our team and elevate our growth through online channels. We are looking for someone who can make an impact as we look to further develop our marketing strategies through digital channels.

Join us at Greene King the country’s leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Hybrid role (Head office Burton. London may also be considered)

Additional Information

In reward for your hard work, you will receive…

You will receive a competitive salary, pension contribution as well as:

• Agile working policy – Your time will be split with 50% working within our Burton on Trent office or pubs and 50% working from home
• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Life Assurance – Up to 4 times your salary!
• Discounted Dental & Health Insurance
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you will a bonus for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry’s top apprenticeship providers, we can provide training and development at each level of your career.

Job Description

The role will be varied and may change with the requirements of a fast moving and growing Managed business.

• Working alongside the Digital Marketing Manager in planning, briefing and implementation of multi-channel digital marketing campaigns across Greene King Pubs brand formats to improve customer journey and experience.
• To be successful in this role, you will have an understanding of managing, analysing and optimising digital marketing (with a clear understanding of cx) through a variety of marketing channels.
• You will need to have excellent communication and organisational skills, as well as the ability to think creatively.
• Monitor and analyse website analytics and campaign performance to make data-driven decisions. Have an understanding of managing, analysing and optimising digital customer journeys through a variety of marketing channels.
• Ability to monitor market trends, competitor activities, and customer behaviour to identify growth opportunities.
• Stay up-to-date with industry trends and best practices in digital marketing.
• You will also need to have a keen understanding of how customer experience (in a digital capacity) can impact business performance and customer satisfaction.

What you’ll bring…

• Proven Experience in digital marketing, including all or some of the following web, CRM, SEO, in house Mobile App, Digital Booking platforms.
• Proficient in using digital marketing tools such as Monday.com, Google Analytics, Google Ads and Power Bi.
• Strong analytical skills with the ability to interpret data and make recommendations.
• Be able to identify opportunities for improvement across all digital marketing channels.
• Good communication and presenting skills with the ability to engage the business.
• Ability to develop strong collaborative relationships with internal and external teams.
• Prioritising skills and the ability to manage time to meet timelines.
• Passion about creating great customer experiences and journies.
• Self-motivation, with excellent planning skills and attention to detail.
• Willingness to continually learn and develop new skills.
• A good knowledge of digital marketing channels and strategies
• Strong decision-making skills based on data-driven insights.
• Ability to work well with others and at times independently.
• An keen interest in data to make decisions.
• Excellent communication, presentation skills
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities
• Ability to work independently as well as collaboratively in a team environment.
• A sense of fun and enjoyment

#LI-SO1

Qualifications

• Knowledge of best practices in digital products (e.g.Apps, websites etc)
• Digital marketing experience
• BA/BS degree in, Communications, Digital Marketing, Business, or equivalent practical experience
• Understanding of Google Analytics is desirable

Expected salary

Location

Burton upon Trent, Staffordshire

Job date

Thu, 25 Jan 2024 06:43:52 GMT

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