Digital Marketing Manager

Job title:

Digital Marketing Manager

Company

Dawsongroup

Job description

The VacancyAre you a creative and data-driven digital marketer ready to elevate our online presence? Join Dawsongroup PLC, where your expertise will drive brand awareness, website traffic, lead generation, and online sales.About UsDawsongroup PLC is a market leader in providing innovative solutions across multiple sectors. As we expand our digital footprint, we’re seeking a Digital Marketing Manager to lead transformative online strategies and deliver measurable results.The RoleAs our Digital Marketing Manager, you’ll lead the planning and execution of comprehensive digital campaigns, optimise our online platforms, and ensure our digital channels align with business objectives.Key Responsibilities

• Digital Strategy: Develop and execute innovative strategies to achieve brand and revenue goals.
• Website Management: Optimise the company website for SEO, user experience, and visual appeal.
• Search Engine Optimisation: Conduct keyword research, implement strategies, and improve search rankings.
• Analytics: Monitor website performance using tools like Google Analytics, providing actionable insights.
• Online Advertising: Manage campaigns across SEM, display ads, and social media platforms.
• Content Marketing: Plan and create engaging content, including blogs, whitepapers, and other digital assets.
• Social Media Management: Oversee content creation, posting, and community engagement across channels.
• Email Marketing: Design and execute targeted campaigns to nurture leads and engage customers.
• Performance Analysis: Track campaign performance, make data-driven improvements, and report ROI.
• Trend Monitoring: Stay ahead of digital marketing trends and integrate innovative practices into campaigns.

Qualifications & Skills

• Proven experience in a similar role with expertise in SEO, SEM, and digital marketing channels.
• Proficiency in analytics tools (e.g., Google Analytics) and content management systems (e.g., WordPress).
• Strong communication skills and a flair for creating engaging content.
• Excellent project management abilities to handle multiple campaigns simultaneously.
• Familiarity with social media advertising platforms and email marketing tools (e.g., Mailchimp, HubSpot).
• Knowledge of HTML, CSS, and web development is a plus.
• Professional certifications (e.g., Google Ads, HubSpot) are advantageous.
• Degree in marketing, communications, or a related field.

What We Offer

• Competitive Salary + Commission Structure + Company Car
• 24 Days Holiday + 1 Day Birthday Holiday + Bank Holidays
• Festive Bonus: Allocation of a turkey at Christmas
• Life Assurance: x2 Annual Salary
• Cycle to Work Scheme and wellness initiatives
• Internal Promotion Pathways to grow your career
• Refer a Friend Scheme: Earn up to £200
• Health Perks: Flu Jab and Annual Health Assessments

If you’re a strategic thinker with a passion for digital innovation and a proven track record, we’d love to hear from you!Apply now to lead our digital transformation as a Digital Marketing Manager at Dawsongroup PLC.Dawsongroup PLC is an equal opportunity employer.
NO AGENCIESThe CompanyEstablished in 2005, Dawsongroup emc is a family-owned business leading the way in the municipal, industrial, and specialist vehicle rental market. Join the Dawsongroup family to invest your career in a company that invests in you.The Benefits

Expected salary

Location

Brighouse, West Yorkshire

Job date

Wed, 12 Mar 2025 08:09:41 GMT

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