Digital Marketing Manager

Job title:

Digital Marketing Manager

Company

Michael Page

Job description

As the Digital Marketing Manager you will focus on the strategy, implementation and operational efficiency of the company’s marketing output. It will be your responsibility to improve lead management processes, marketing data, CRM, marketing automation and software tools, tracking performance, and reporting to the Senior team. You will also be responsible for driving the growth of our products across the website.As the Digital Marketing Manager you will have the following responsibilities:

• Review of current data, information and historical trends to help provide insights into best practices and improvements of data quality
• Working with the wider Marketing team to:

– optimise conversions online – website traffic, landing pages, lead content generation, and calls-to-action
– improve customer experience strategy, building customer feedback systems and data insights * Manage all marketing operations with the focus on enabling efficient lead scoring, campaign tracking, lead management, database health, targeting, segmentation strategies, and alignment with sales initiatives

• Drive sales via online channels, creating and executing merchandising strategies, promotional activity and campaigns that drive traffic and sales.

Focus on strategy & implementation of the marketing for this B2B company|Based Bromley with hybrid workingThe successful Digital Marketing Manager will have/be:

• Demonstrable experience within a similar role
• Excellent communication skills
• A results-driven individual with a strong ability to conduct quantitative data analyses in order to determine ROI, forecasting, programme effectiveness, and lead volume trends.

You will be able to get to Bromley 3 days a week.My client is a well established B2B organisation, providing workplace solutions and equipment.You will get the chance to join a growing business, as well as the chance to put your own stamp on the role.Salary – £50,000 – £57,000 per annumHybrid working – at least 3 days pw in Bromley.

Expected salary

£50000 per year

Location

Bromley, Greater London

Job date

Fri, 22 Mar 2024 08:40:50 GMT

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