Job title:
Digital Marketing Manager
Company
Monsoon
Job description
Our story began with one man and his vision; to bring vibrant, colourful, hand-crafted artisan clothes from faraway places to the markets of London. It is a journey that started on a hippy commune in Ibiza, 1970, and finished with an overland trip east, through Afghanistan and India. Now found in West London, we’re creating vibrant products, and sharing endless discovery.We are looking for a Digital Marketing Manager to join our team to drive high quality traffic to online channels, ensuring our digital agency partners are performing to a high level in order to achieve the desired online traffic while maintaining a strong ROAS and, therefore, a profitable ecommerce P&L.What will you do as our Digital Marketing Manager?
- Work closely with the Head of CRM and Digital Marketing to develop and execute the digital marketing strategy focusing on customer acquisition and ROAS/MOAS across the digital channels – SEO, PPC, paid social, affiliates and display. Responsible for the key KPI of traffic for the Monsoon website.
- Own the relationships with digital agency partners to ensure all are delivering against key performance indicators.
- Use your knowledge of online performance channels and biddable media to create a strategic media plan with the digital agency and define what kind of online marketing activity is required to drive traffic and grow sales on the channel successfully to meet commercial budgets / forecasts.
- Manage the channels’ media budget and ensure financial controls are in place to ensure the channels are spending the budget as efficiently as possible
- With the support from the digital agency, take an analytical and evidence-led approach to planning. Work back from the sales targets to identify traffic volumes required and therefore spend to achieve.
- With the digital agencies, identify the media mix, placements and campaigns that will be traffic drivers for the year e.g. paid search, paid social, affiliates, etc
- Build strong relationships with Buying and Merchandising teams to ensure alignment with the product strategy and commercial success.
- Use all the available performance data to create online performance reports that demonstrate spend, ROAS/MOAS and media performance from click to product sale
- Champion Digital Marketing and be able to explain complex activity simply and concisely.
- Manage the campaign calendar for the digital channels working closely with the Brand, Merchandising and Trading Teams – creating cross channel plans, ensuring alignment across all online customer touchpoints, implement and monitor activity and pull together wrap ups following the activity to share internally with senior stakeholders.
- Provide the Creative Team with detailed briefs around the required digital assets to ensure campaigns are successful.
- Create persuasive business plans to ensure budget commitment for digital marketing.
- Work with the Ecommerce Trade team to ensure that SEO is considered, and best practice is used across the site.
- Work with the store team to manage our online presence for the stores across Google/Facebook etc.
What you will need to succeed as our Digital Marketing Manager?
- Minimum 5 years in digital marketing experience
- A strong interest in fashion and retail. Previous industry experience is desirable
- Experience of managing multiple digital marketing agencies
- Pace, energy, and passion
- Great communicator and decision maker
- Resilience with a natural curiosity
- Analytics capability and strong GA experience
- A problem navigator, solutions driven and determined to “get things done“
- Knowledge of PPC, Paid Social, SEO, and Affiliate marketing
- Proficient in MS applications, particularly Microsoft excel
- Someone who is able to articulate a vision and take the team on the journey as well as inspiring internal support as required to meet shared goals
- Commercial awareness and ability to react decisively to the market conditions
- Excellent influencing and relationship management experience
- Marketing Degree or equivalent would be advantageous
What will we offer you in return?
- Competitive salary
- 25 days holiday with the option to purchase additional holiday through our salary sacrifice scheme
- Bonus day off each year after 6 months service
- A pension that you will be automatically be enrolled in after 3 months
- Private Healthcare
- Life assurance (subject to participating in the pension scheme)
- A flexible working approach
- Early pay day Friday finish
- A generous staff discount with up to 50% discount on our products
- Interest free season ticket loans
- Discounted gym membership at our on campus gym
- Additional discounts such as Westfield discount, Taste card membership etc
If this all sounds great and you feel you are who we are looking for, let us know and apply today.At Monsoon Accessorize we don’t focus only on what we do, we also care about how we do it. Our values and the way we behave are important to us.We are committed to creating a diverse and inclusive workforce and an environment where we value and respect every individual’s unique contribution, enabling all of our employees to thrive and achieve their full potential.We want to attract the broadest range of talented people and are an equal opportunity employer. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will also consider flexible working requests for all roles, unless operational requirements prevent otherwise.We provide reasonable accommodations as needed to people with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us.
Expected salary
Location
London
Job date
Sat, 30 Mar 2024 03:38:30 GMT
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