Digital Marketing Manager

Job title:

Digital Marketing Manager

Company

Major Players

Job description

Major Players have partnered with a luxury, start-up fashion brand who are looking for an entrepreneurial marketeer to grow their brand on a global scale.Reporting into the Head of Digital, this role will focus on growing and personalising the CRM strategy, with a view to exploring relevant digital channels in the future.This is an executional and strategic role based in the London office 5 days a week. Please only apply if you can commute to London 5 days a week.Responsibilities

• Build and drive a comprehensive CRM strategy, ensuring alignment across all relevant departments

• Analyse and report on customer engagement within the subscriber base, sharing insights and identifying key actions

• Segmentation planning, ‘test and learn’ approach and A/B testing, using both data analysis and internal business insight

• Working with the Head of Digital to launch new marketing channels including paid social and SEO

• Stay ahead of competitor marketing activities and innovations in customer relationship and digital communications

• Analyse marketing campaign and reporting back, utilising data analytics tools

• Monitor and report on market trends and customer feedback to provide recommendations for product positioning and marketing strategies

Skills & Experience:

• Strong CRM experience: ideally HubSpot or similar (e.g. Salesforce, Klaviyo)

• Google analytics and/or BI platforms like Tableau

• Keen interest in working with luxury fashion on a global scale

• Ideally experience in a start-up environment with a small marketing team

• Able to commute into the office 5 days a week

Expected salary

£60000 – 65000 per year

Location

London

Job date

Thu, 26 Sep 2024 03:34:19 GMT

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