Digital Marketing Manager – Australia for UNHCR

A leadership position seeking a strong people manager with digital expertise to oversee and drive all digital channels with a focus on digital fundraising innovation and transformation.

• Join one of the world’s leading humanitarian aid agencies and use your innovation and digital expertise to grow income for life-changing programs on a global scale.
• Sydney, CBD location, hybrid work pattern.
• Competitive salary, with benefits that include salary packaging, learning and development opportunities and 25 days annual leave.

Impact of the organisation

Australia for UNHCR is the UN Refugee Agency’s national partner in Australia, raising awareness and funds to support UNHCR’s global emergency response to humanitarian crises.

Established in 2000, A4U has raised over $480m from individual donors, philanthropists and corporates, leading to direct impact on the ground delivering emergency support such as shelter, protection, clean water, food and medicines.

Impact you will make in this role

As the Digital Marketing Manager, you will play a key role in strategically overseeing and implementing the organisation’s digital marketing initiatives to support fundraising efforts. This position is essential for driving the organisation’s digital transformation and will involve managing 4 permanent staff plus additional contractors and external agencies and working across all digital channels, including the website, paid social media, email marketing, mobile and SMS, with a focus on donor acquisition, development, and stewardship.

We are looking for a digital-savvy professional with strong technical expertise in performance marketing to elevate the organisation’s digital presence. You will have a proven track record of managing agencies and a background in inspiring, motivating and leading a team.

The ideal candidate will work closely with a motivated, innovative team and collaborate with various departments throughout the organisation.

Key Responsibilities

• Collaborate with the Head of Fundraising to develop the annual and long-term digital roadmap for Australia and New Zealand.
• Manage and execute an innovative digital fundraising strategy, focusing on both offline and online campaigns, including one-time and regular giving programs.
• Optimise digital donor acquisition, development, user experience, and e-commerce initiatives.
• Lead activities with external agencies and suppliers.
• Support the Emergency Strategy as required, including overseeing implementation of relevant digital fundraising activities.
• Oversee the stewardship and development of digital donor journeys.
• Analyse donor data to identify patterns for improving the donor experience.
• Increase internal awareness of the digital donor journey and key metrics.
• Supervise SEO and CRO strategies, implementing best practices to enhance organic rankings and conversion rates.
• Support the organisation’s digital transformation strategy for optimisation and user experience.
• Assist in planning and executing a digital test and learn program.
• Provide insights on fundraising and user trends across digital platforms.
• Coach and develop a team to improve skills and meet performance expectations.
• Bring a motivating, nurturing and inspiring leadership style to the digital team that you will manage.

Experience & Qualifications

• Extensive experience in digital marketing, campaign management, project management, e-commerce, media advertising, and data analytics.
• Previous experience in implementing integrated multichannel digital marketing campaigns for fundraising across various channels (web, social, mobile, SMS, email), or from a relevant commercial setting.
• Strong ability to develop and analyse campaign plans and recommend improvements to increase performance.
• Skilled in using Google AdWords, Analytics, Tag Manager, and producing analytical reports and dashboards.
• Knowledgeable about payment gateways and e-commerce systems.
• Proven people management experience with the ability to support, coach and develop a team.
• A passion to advocate and fundraise for refugee protection, emergency aid, and long-term support and solutions.

Skills & Attributes

• Excellent verbal and written skills, capable of engaging effectively with diverse stakeholders.
• Strong skills in strategic planning and project management.
• Well-developed problem-solving abilities and critical thinking skills.
• Flexible and able to manage multiple projects in a fast-paced, deadline-driven environment.

Applications

Please direct all enquiries to Rosheen Singh at Impact Advising on [email protected] using the subject line: Digital Marketing Manager – Australia for UNHCR enquiry via EthicalJobs.

Impact Advising is committed to creating diverse and inclusive work environments that reflect the rich tapestry of our communities. We believe that diversity enriches organisations and fosters innovation. We are dedicated to building workforces that are a representative of the diverse backgrounds, experiences, and perspectives of our society.

We embrace diversity in all its forms, including but not limited to race, ethnicity, gender, age, sexual orientation, religion, disability, and cultural background. We actively seek to foster inclusive workplaces where all employees can bring their whole selves to work, feel respected and valued, and have equal opportunities for growth and advancement.

We are committed to providing a fair and unbiased recruitment process, and we strive to eliminate any barriers that may impede the inclusion and participation of underrepresented groups in workforces.