Hardship Level (not applicable for home-based)

H (no hardship)

Family

UNOPS IICA2

2024-03-01

February 20, 2024

Title: Digital Marketing Officer (E-Commerce Strategy)
Duty station: Copenhagen, Denmark
Section/Unit: PSP/Supporter Engagement
ICA Level: LICA-10/IICA-2
Corresponding level: NO-C/P3
Duration: from 01/03/2024 to 31/12/2024 (with possibility of extension)

1.General Background

UNHCR is a global organization dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people. We deliver life-saving assistance like shelter, food and water and develop solutions that ensure people have a safe place to call home where they can build a better future. Every year, millions of men, women and children are forced to flee their homes to escape conflict and persecution. We are in over 135 countries, using our expertise to protect and care for millions of people.

This role will operate within the Supporter Engagement Section (SES), which sits in the Private Sector Partnerships Service (PSP). The Digital Marketing and Regional Engagement (DMRE) team advises on, creates and delivers digital solutions and marketing expertise for engaging with UNHCR’s primary audiences including donors, supporters, partners, governments, refugees and staff.

2. Purpose and Scope of Assignment

This role will play a critical part to enhance and optimize the e-commerce capabilities of the organization, this position aims to leverage extensive expertise across various e-commerce domains. By referencing the national association partners (NAPs) and engaging fundraising markets beyond the FinHub and HQ blueprint, the role is designed to benefit not only blueprint markets from e-commerce and payment expertise but also those markets typically not supported directly by HQ.

The objective is to ensure that the UNHCR market’s online presence is not just efficient and secure, but also user-friendly, while adopting and staying ahead in e-commerce trends and revenue strategies. This includes a focus on optimizing, securing, and implementing the best e-commerce strategies by engaging with a wider range of markets, thus broadening our approach to include optimization and security measures all fundraising markets. Through this comprehensive approach, the position aims to significantly contribute to the organization’s broader fundraising and market engagement efforts, ensuring a robust, secure, and forward-thinking online presence.

a. Duties

Under the overall supervision of Senior Digital Strategy and Planning Officer, the Digital Marketing Officer (E-Commerce Strategy) will be responsible for following:

E-Commerce Consulting:
• Work with cross-functional teams on HQ, regional and local level to develop and implement effective e-commerce strategies for UNHCR fundraising markets.

Trend Analysis:
• Conduct regular industry and market trend analysis to identify emerging e-commerce opportunities and threats.
• Provide insights and recommendations to the leadership team for strategic decision-making.

User Experience (UX) Optimization:
• Design and implement user-friendly interfaces for the organization’s e-commerce platforms.
• Continuously assess and optimize the online customer journey to enhance user satisfaction and engagement.

Localized User Experience:
• Develop strategies for redirecting users to region-specific pages and languages to cater to a global audience.
• Ensure cultural and regional relevancy in e-commerce offerings, payments and security measures adjusted to the country compliance, legal and risk related needs.

Conversion Rate Optimization:
• Implement strategies to improve website performance, focusing on driving conversion, increasing the acquisition of regular donors and enhancing the customer experience.
• Analyze website traffic and customer behavior to identify areas for improvement.

A/B Testing for Landing Pages:
• Provide tools and strategies for effective A/B testing of landing pages.
• Facilitate peer-to-peer (P2P) skill sharing and support market teams in testing initiatives.

Security Best Practices:
• Audit and promote the implementation of robust security measures for the organization’s e-commerce platforms.
• Stay updated with the latest security trends and ensure compliance with relevant laws and regulations. Build capacity among teams to ensure the joint responsibility for platforms and donors security.

Diverse Revenue Strategies:
• Explore and develop diverse revenue streams including social commerce, employee giving, and subscription models.
• Evaluate the effectiveness of these strategies and adjust as needed to maximize revenue potential.

b. Accountability

• Deliver of workplan as agreed with the supervisor.
• Organize and deliver training worldwide to a variety of users with various maturity and expertise level, develop a scalable training plan.
• Review, make recommendations, implement, test, and roll out new features and functionalities
• Analyzing, generating, and presenting regular work-related reports.
• Develop and provide regular verbal and written reports on key outbound marketing KPI’s.
• Keep abreast of E-commerce innovations and identify opportunities for UNHCR
• Project management, day-to-day supervision, and oversight of suppliers, agencies, and consultants to manage workload and projects.

3. Qualifications and Experience

a. Education

• Bachelor’s or advanced degree in marketing, advertising, computer science, mass communications, or related fields of study are required.

b. Work Experience

• Minimum of 6 years (5 years for master’s degree holder) of relevant working experience.
• Proven experience in e-commerce strategy and consulting.
• Strong understanding of UX design, conversion rate optimization, and A/B testing.
• Knowledge of payments security, data protection and security best practices.
• Ability to analyze industry and market trends and adapt strategies accordingly.
• Excellent communication, collaboration, and project management skills.
• Experience as a technical trainer and presentation skills.
• Proven knowledge of modern training techniques and tools in technical subjects.
• Experience providing technical support to multiple stakeholders worldwide via ticketing platforms.
• Experience working in or for large global decentralized organizations with multiple stakeholders, diverse cultures and levels of digital marketing maturity

c. Key Competencies

Essential Technical and Cross-Functional competencies

• Understanding of CSS and HTML basic coding
• UX research techniques, methodologies and tools
• A/B, multivariable and redirect testing methodologies
• Testing tools and data collection (Google Optimize, Optimizely, other)
• Innovation and creativity, including strategizing and productizing on using new technologies and market trends to develop a brand’s awareness and supporter base.
• Ability to address and set up training needs with complete courses

Others

• Very strong project management and organizational skills
• Highly developed problem-solving and analytical skills
• Strong interest in digital
• A flexible and outgoing team player with a service-oriented attitude
• Excellent attention to detail
• Strong analytical, organizational, and multitasking skills
• Excellent communication skills (written, verbal, presentation and interpersonal) in English
• Ability to multi-task, prioritize and manage time effectively
• Strong interpersonal skills and the ability to establish and maintain effective working relationships

Languages

• Fluency in English, both verbal and written (required)
• Working knowledge of French or other UN languages is an asset

4. Location and Conditions

The successful candidate will be based in the UN City in Copenhagen, Denmark.

This position is initially up to the end of the year with possibility of extension subject to budget availability and overall performance of the incumbent. It is a full-time role starting from 8.30am to 5pm Monday to Friday (40 hours per week).

This vacancy is open for applicants residing in Denmark as well as for those residents of other countries. The remuneration level and the applicable entitlements and benefits may be different based on the residence of the most suitable selected candidate.

Shortlisted candidates might be required to sit for a written test. Only shortlisted candidates will be notified. No late applications will be accepted.

Standard Job Description

Required Languages

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Desired Languages

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Additional Qualifications

Skills

Education

Bachelor of Arts (BA) (Required), Bachelor of Science (BS) (Required)

Certifications

Other information

This position doesn’t require a functional clearance

Home-Based

No