Digital Marketing Officer – External Relations – 58054 – Grade 6

Job title:

Digital Marketing Officer – External Relations – 58054 – Grade 6

Company

University of Birmingham

Job description

Job Description:Position DetailsExternal RelationsLocation: University of Birmingham, Edgbaston, Birmingham UKFull time starting salary is normally in the range £31,396 to £33,966 with potential progression once in post to £38,205Grade: 6Full Time, PermanentClosing date: 23rd June 2024Our offer to youPeople are at the heart of what we are and do.The University of Birmingham is proud to have been a part of the City of Birmingham and the wider region for over 100 years, and we are equally proud to be recognised as a leading global university. We want to attract talented people from across the city and beyond, support them to succeed, and celebrate their success.We are committed to helping the people who work here to develop through our sector-leading Birmingham Professional programme which provides all professional services staff with development opportunities and the encouragement to reach their full potential. With almost 5,000 professional services jobs in a wide-range of functions in Edgbaston and in our campus in Dubai, there are plenty of opportunities for you to be able to develop your career at the University.We believe there is no such thing as a typical member of staff and that diversity is a source of strength that underpins the exchange of ideas, innovation, and debate. We warmly welcome people from all backgrounds and are committed to fostering an inclusive environment where diversity is at the heart of who and what we are, and how we work.Supporting our people to achieve a healthy work/life balance is important both to our employees and to the success of the University and, depending on the role, we offer a variety of flexible working arrangements. We therefore welcome discussions on all forms of flexible working. In addition, you will receive a generous package of benefits including 40 days paid holiday a year, one paid day a year for volunteering, occupational sick pay, and a pension scheme. We also have three high quality subsidised day nurseries.The University is situated in leafy Edgbaston and there are excellent transport links to our beautiful campus, including main bus routes and a train station on site. On campus we have a state-of-the-art sports centre with pool, shops, places to eat and drink, our own art gallery, museum and botanical gardens.Find out more about theBackgroundExternal Relations is the division responsible for delivering the University of Birmingham to the world and prides itself in seizing opportunities that will enhance the profile and reputation of the University. We communicate with many different audiences in order to build purposeful relationships internally, locally, nationally and internationally. We enable those who wish to apply to study on undergraduate and postgraduate courses to make informed choices.This is an exciting opportunity to join the Communications and Reputation team, working on the University’s global reputation campaign and supporting the delivery of the University’s Research Communications Strategy in support of the University’s ambition to become a world top 50 institution. The Digital Marketing Officer will help to co-ordinate the delivery of the University’s marketing campaigns to raise profile and global reputation. This position works with the Deputy Director of Communications and Reputation, the Marketing Manager, and colleagues from across External Relations and the wider University. The successful candidate should have experience in managing multi-channel marketing campaigns and ideally have experience in digital advertising and social media.Role SummaryThe Digital Marketing Officer will support the Communications and Reputation Team in the co-ordination of both traditional and digital campaigns, managing and executing the delivery of appropriate assets, copy and designs and securing all necessary approvals. Working with both internal and external agencies and teams across the University the post holder will ensure campaigns are launched on time and within budget.The post holder will enjoy working within a busy, creative and fast-paced team. This role would be suited to someone with experience in running concurrent campaigns who understand how a multi-channel campaign works. The post holder will have a good understanding of digital marketing targeting techniques, web and social media. The post holder will have excellent communication skills and be adept at managing projects in an organised, collaborative way.Main Duties

• Support the co-ordination and delivery of marketing campaigns working with the Communications and Reputation team, that deliver against key objectives in line with the University Strategic Framework and communications strategies, raising the profile of the University’s Research Challenge Themes in the region, country and across the world.
• Co-ordinate and manage multi-channel campaigns using social media, digital advertising, out of home advertising, programmatic, virtual and in-person events.
• Manage communications with internal and external agencies, designers, suppliers and partners to ensure that all content is approved on time and is delivered within budget, escalating any issues as required.
• Working with our advertising agency, develop and deliver digital advertising campaigns, segmenting audiences to target campaign outcomes.
• Write and proof copy for a range of media and channels including websites, social media, emails and brochures.
• Input into content creation to support campaign development, collaborating with colleagues to ensure campaigns reach their intended audience and drive the required outcomes.
• Track and analyse data to measure campaign success and in order to optimise activity, reporting results in a timely and standardised way.
• Ensure that the reputation and brand of the University is supported and adhered to at all times, working with colleagues as appropriate.
• Use the website CMS to edit webpages, ensuring content is accurate, up-to-date, and aligned with campaign goals.
• Act as the team’s budget administrator, processing all finance orders and managing monthly reports and quarterly outturns.
• Collaborate with the social media team, research communications colleagues, and researchers across the University to create and publish social media research content optimised for appropriate channels.

Core competencies/transferable skillsWorking at this level you will be able to develop and demonstrate the following core competencies/transferable skills and will be expected to be flexible as required in supporting their department and wider University.Person Specification

• Degree-level education or equivalent work experience
• Experience of devising, and delivering, multi-channel marketing communications plans
• Good project management skills
• Good level of experience of working in a marketing or communications environment
• Experience of translating complex information into accessible communications and multiple channels
• An understanding of the complexities and competing factors related to research environment and higher education
• Proven copywriting ability for a range of audiences and communications channels
• Excellent interpersonal skills and a ‘can-do’ attitude
• Enthusiastic approach with an ability to bring people together to work on a common cause
• A proven, high standard of communication and confidence of dealing with projects at all levels
• Well-developed administrative and organisational skills with a proven ability to pay meticulous attention to detail
• Tenacious, with a creative and innovative approach to problem solving
• Computer literate, confident and competent in the use of database systems and electronic communication
• Experience of using social media as part of a marketing or communications campaign
• Experience of coordinating and evaluating digital advertising campaigns
• Ability to use analytics (Google Analytics) and interpret data to inform your work
• Experience of using CMS and CRM software
• Ability to work with initiative and being able to prioritise work in a pressured environment and manage multiple workloads simultaneously
• A team player but someone who can work independently
• Experience of administering budgets and using financial systems

Informal enquiries to Tomas Badger, email:View our staff values and behavioursWe believe there is no such thing as a ‘typical’ member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone .

Expected salary

£31396 – 33966 per year

Location

United Kingdom

Job date

Sat, 08 Jun 2024 02:13:50 GMT

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