Digital Marketing Specialist

Job title:

Digital Marketing Specialist

Company

Guild Care

Job description

Digital Marketing SpecialistAre you a digital marketing expert with a passion for driving online engagement and lead generation? Guild Care is looking for a Digital Marketing Specialist to join our team and take the lead on our digital strategy, helping us reach diverse audiences and maximise our online impact. Location: Worthing, West Sussex Contract: Permanent, full-time Hours: 35 hours per week, Monday-Friday Hybrid working: A mix of in-office and at-home workingWhat You’ll Be Doing Digital Strategy & Campaigns – Plan and deliver multi-channel digital campaigns to build awareness, drive engagement, and generate leads for our services. SEO & Website Optimisation – Implement SEO strategies, conduct keyword research, and optimise website content to improve search rankings and user experience. Social Media Management – Develop engaging content and strategies to grow our followers and increase engagement across platforms like Facebook, Instagram, LinkedIn, and more. Paid Advertising & Lead Generation – Manage and optimise paid ad campaigns (Google Ads, Meta Ads, PPC) and ensure effective use of Google Grants. Analytics & Reporting – Use Google Analytics and tracking tools to assess campaign performance, providing insights and recommendations to improve results. Collaboration & Project Management – Work with internal teams and external agencies to align digital efforts with organisational goals, managing multiple projects within deadlines and budgets.Apply Back to jobsRegisterImportant InformationLocation: Methold House, Methold House, North Street, Worthing, United Kingdom, West Sussex, BN11 1DUDate Posted: 21st March 2025Closing Date: 4th April 2025Industry: Social CareJob Type: Full timeSalary: £37,881.00 YearlyDocumentsAbout the roleAs our Digital Marketing Specialist, you’ll play a key role in driving our online presence through SEO, social media, and paid advertising campaigns. You’ll develop and execute data-driven digital strategies to build awareness, drive engagement, and generate leads for our services.Working as part of a fast-paced marketing team, you’ll collaborate with internal colleagues and external agencies to optimise website performance, manage multi-channel campaigns, and ensure our digital efforts align with Guild Care’s mission and goals.Why Join Guild Care? Make a Difference – Your work will directly support our mission to provide exceptional care and support to our community.
Professional Growth – Gain valuable experience in a diverse and fast-paced digital marketing role.
Supportive Environment – Join a friendly and inclusive team that values collaboration and innovation.Apply Today!If you’re ready to take on a rewarding role where you can make a real impact, we’d love to hear from you.Join Guild Care and help us in our vision for all people in need of care to live fulfilling, safe and secure lives!What you will needRequired criteria

• At least three years’ experience in a fast-paced digital marketing role.
• Proven experience in managing multi-channel digital campaigns, including SEO, social media, and paid advertising.
• Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (e.g., SEMrush).
• Excellent organisational skills, with the ability to manage multiple projects and meet deadlines.
• A creative mindset and the ability to adapt to a fast-changing digital landscape.

Desired criteria

• Experience using Canva, Photoshop, or similar design tools.
• Familiarity with WordPress and Access websites.
• Good photography skills.
• Experience working in the charity or not-for-profit sector.

ApplyRegisterProfessional skills you’ll need for this job opportunityAdvertising ManagementMulti-channel CommunicationsDigital Marketing and Advertising SkillsGuild CareWe are Worthing’s leading and most established social care charity, supporting people to live well, enjoy life and love every day.Guild Care, a not-for-profit charity established in Worthing in 1933, was founded by a group of visionary volunteers, including Effie Methold, E.A. Haviland, Arthur Linfield, and Frank Cave. Their shared mission was to create a kinder, more compassionate society, leading to the creation of the ‘Worthing Council of Social Service,’ which then became the ‘Worthing Area Guild for Voluntary Service,’ and is now known as Guild Care.Over the decades, Guild Care has grown and evolved, continually adapting to meet the needs of Worthing and its surrounding communities. Today, the charity supports over 3,000 people and their families each year through a diverse portfolio of more than 30 community services.As one of Worthing’s largest employers, Guild Care is powered by the dedication of over 800 caring staff members and the invaluable support of more than 300 volunteers, all committed to making a meaningful difference in people’s lives.Our visionOur vision is for all people in need of care to live ​fulfilling, safe and secure lives​.Our missionWe will achieve our vision by ensuring our support and services are accessible, effective and lovingly delivered​.Our BELIEF valuesBrave | Engaging | Loving | Integrity | Everyone Matters | Free to Be MeOur equality statementAt Guild Care, we are committed to fostering a culture of inclusivity, respect, and equality. We believe that diversity enriches our organisation and enables us to better serve our community.We are proud to be an equal opportunities employer. We welcome applications from individuals of all backgrounds, regardless of age, disability, gender, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sexual orientation, or socio-economic background.Guild Care is dedicated to promoting fairness and equality in our recruitment processes and throughout the workplace. We provide an environment where everyone feels valued, empowered, and supported to reach their full potential.We actively work to ensure that our policies and practices are inclusive and that barriers to equality are identified and removed. Together, we strive to create a workplace that celebrates differences and champions fairness for all.Join us in our mission to make a positive difference in people’s lives.Our benefitsAt Guild Care, we are proud to offer a comprehensive benefits package designed to support our employees in every aspect of their lives-financially, professionally, and personally.Health and WellbeingYour wellbeing is our priority. Staff benefit from an annual Wellbeing Day, free flu vaccinations, and confidential support through the BHSF Employee Assistance Programme. With schemes like Cycle 2 Work, free eye tests for eligible roles, and mental health support through the Care Workers Charity, we aim to promote a healthier, happier workforce.Work-life BalanceWe understand the importance of flexibility, offering favourable holiday terms, flexible working options, homeworking opportunities, and carers’ leave to help you balance work with life’s demands.Professional DevelopmentAt Guild Care, your career growth is important to us. We provide progressive career pathways, mandatory training programmes, in-house learning opportunities, and access to professional qualifications, including accredited programmes and the Care Certificate.A Supportive Work EnvironmentJoin a local charity with over 90 years of history and a strong community focus. Employees enjoy supportive colleagues, job satisfaction, and opportunities to engage in events and fundraising activities. Our inclusive culture features initiatives such as length of service recognition, annual staff awards, and employee networking groups.At Guild Care, we reinvest all our surpluses into our services, staff, and community, ensuring your work makes a meaningful difference every day.Join us and be part of something extraordinary!Vacation, Paid time offRetirement plan and/or pensionEmployee development programsEmployee discountsGym membership or wellness programsCycle to workReferral bonusCompetitive salaryLong service recognitionEmployee Assistance SchemeWellbeing SchemeBlue Light CardWork With CharitiesSocial OpportunitiesProgression opportunitiesStaff celebration eventsDigital Marketing SpecialistWe are Worthing’s leading and most established social care charity, supporting people to live well, enjoy life and love every day.

Expected salary

£37881 per year

Location

Worthing, West Sussex

Job date

Sat, 22 Mar 2025 07:28:44 GMT

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