Digital Marketing Specialist

Job title:

Digital Marketing Specialist

Company

Perfect Placement

Job description

Digital Marketing Specialist – Automotive Dealership.Are you a Digital Marketing Pro with a proven track record of driving business growth? Do you have the creativity and strategic thinking to lead innovative campaigns within the automotive industry? If so, we want YOU to join our client’s team in Harlow as a Digital Marketing Specialist!As our Digital Marketing Specialist, you will take ownership of the dealership’s entire digital marketing strategy. This standalone role will put you at the heart of driving online visibility, generating leads, and ultimately increasing sales. From SEO to social media, PPC, and email marketing, your expertise will shape how we attract and engage customers across all digital platforms.

• What You’ll Do as a Digital Marketing Specialist:
• Lead digital campaigns across a range of platforms, including Google Ads, Facebook, Instagram, AutoTrader and more.
• Develop, implement, and optimize digital strategies to enhance brand visibility and drive inbound leads.
• Create and execute engaging content that highlights our vehicles, promotions, and dealership experience.
• Track and measure campaign success using key metrics and analytics tools, optimising strategies to improve performance.
• Work closely with the sales team to ensure digital efforts are translating into foot traffic and sales.

What Success in this Role Looks Like:

• Increased website traffic and lead generation, converting clicks into high-quality sales opportunities.
• Higher conversion rates through targeted digital campaigns that appeal to both new and returning customers.
• Stronger brand presence online, increasing awareness and customer trust through engaging, informative, and strategic digital content.
• Demonstrated ROI in driving real business growth – through sales and customer engagement.

What You Will Bring to the Role:

• Proven experience in a digital marketing working in a standalone role, ideally in automotive or retail.
• Demonstrated success in creating and executing digital campaigns that drive measurable business outcomes.
• Expertise in digital platforms (Google Ads, social media, SEO, etc.) with an analytical mindset to track and optimise performance.
• Passion for the automotive industry and the drive to create innovative strategies that move the needle.

Details & Benefits Include:

• Opportunity to shape and own the entire digital marketing strategy.
• Work with a dynamic team in an exciting, fast-paced environment.
• Competitive salary of up to £38,000 p.a.
• Monday – Friday: 9am to 6pm (hours of biz) 1 hour for lunch – 40 hours per week.
• Holiday Allowance of 20 days + bank holidays.
• Smart casual office dress.
• Free parking on site.

If you have the skills, passion, and experience to lead a successful digital marketing strategy for an automotive dealership, we want to hear from you!If this Digital Marketing Specialist Vacancy interests you or you would like to find out about other Motor Trade Jobs in Harlow, please contact Louisa Coggs at Perfect Placement now!Please attach a current copy of your CV and contact details to your application and you are available to be contacted by phone during the working day as if you are shortlisted for the role we will call you.Our team of Automotive Recruitment Consultants all share a passion for finding our jobseekers the best jobs in the Automotive Industry. So, if you are looking to improve your career and want to hear about more Motor Trade Jobs in your local area, please contact us today.

Expected salary

£38000 per year

Location

Harlow, Essex

Job date

Wed, 02 Apr 2025 05:28:35 GMT

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