Digital Marketing Specialist

Job title:

Digital Marketing Specialist

Company

iProov

Job description

Digital Marketing SpecialistIf you’d like to make the online world a safer place, come and join us.About iProoviProov is the world leader in face biometric verification. We are on a mission to make the Internet a safer place for businesses and consumers and work with fantastic customers across a number of industry sectors – organisations using our technology include the US Department of Homeland Security, the UK Home Office, the NHS, Eurostar, the Australian government, the Singapore government, UBS and many more.Diversity at iProov is about reflecting the customers we serve, holding the principles of equality and inclusion at the heart of everything we do and all that we stand for, embracing differences, creating possibilities, and growing together. We aim to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their talents are nurtured, empowering them to contribute fully to our purpose.The RoleFunction: MarketingReports to: Head of Digital MarketingWorkplace: Hybrid WorkingLocation: WeWork Waterloo, London, UKCompensation: Up to £30k Base + Company Performance Bonus + Share Options + BenefitsSummary:We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for planning, executing, and optimising our digital marketing campaigns / programs across various channels to increase brand awareness, generate leads, and drive website traffic.Responsibilities:

• Develop and implement comprehensive social media and paid advertising marketing strategies: Plan, execute, and optimise paid social, Google Ad, and other paid digital ad campaigns to reach a wider audience and achieve specific goals.
• Track and analyse campaign performance: Utilise analytics tools to measure and report on the success of digital marketing campaigns. Also use this information to update and change programs as needed.
• Collaborate with other departments: Work closely with the product marketing, field / channel marketing, people team, and design teams to ensure alignment with overall marketing objectives.
• Create engaging content: Craft compelling copy, visuals, and videos that resonate with our target audience across various social platforms.
• Manage social media communities: Respond to comments, messages, and inquiries promptly and professionally. Foster a positive and engaging online community.
• Stay up-to-date with social media trends: Research and implement new features, tools, and best practices to maintain a competitive edge.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 2+ years of experience in digital marketing.
• Proven track record of successful digital marketing campaigns.
• Strong understanding of social media, email marketing, and content marketing.
• Experience with 6sense, Google Analytics, Google Ads, and other digital marketing tools.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.

Additional Skills (Preferred):

• Experience with marketing automation platforms, Marketo and HubSpot.
• Experience with Canva
• Strong understanding of user experience (UX) principles.

Awards

• iProov Is Recognized as One of the World’s Most Innovative Companies in the

– Genuine Presence Assurance® won Gold (2022) * iProov is listed in
for a third consecutive year * iProov takes home Gold in 3x
: Government, Financial Services, and Identity Proofing & Corroboration * iProov wins Best Biometric Solution at 2021

• iProov named winner of coveted

during RSA ConferenceDue to the nature of our work, we may require our staff to pass a UK Security Clearance check. As such, any offer would also depend on your ability to adhere to the UK Security check criteria.

Expected salary

£25000 – 30000 per year

Location

London

Job date

Sun, 30 Jun 2024 00:44:35 GMT

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