Digital Marketing Tech Specialist

Apply now Job no:523301
Work type:full time
Location:Sydney, NSW
Categories:Marketing / Communications

Digital Marketing Tech Specialist

• Employment Type: Full Time (35-hour week)
• Duration:  Fixed Term Role – Till Feb 2025
• Remuneration: $106,351 – $115,103 (+ 17% superannuation and leave loading)
• Location:  Kensington NSW (Hybrid Flexible Working)

About UNSW:

UNSW isn’t like other places you’ve worked. Yes, we’re a large organisation with a diverse and talented community; a community doing extraordinary things. Together, we are driven to be thoughtful, practical, and purposeful in all we do. Taking this combined approach is what makes our work matter. It’s the reason we’re one of the top 20 universities in the world and a member of Australia’s prestigious Group of Eight. If you want a career where you can thrive, be challenged and do meaningful work, you’re in the right place.

Why Your Role Matters:

The Future Student Recruitment team has been established to strengthen marketing efforts, ensuring UNSW is the premier destination in the state for local students and the premier destination in the country for internationals.

The Digital Marketing Tech Specialist is responsible for supporting the planning and implementation of digital marketing activity through marketing technology enhancements to maximise lead generation and enrolment conversion for Future Students internationally, ultimately responsible for achieving international enrolment targets across all faculties.

This role is critical for the successful delivery and implementation of foundational marketing automation campaigns and segmentation in CRM and Adobe. The Digital Marketing Tech Specialist reports to the Digital Experience Manager and has no direct reports.

Who You Are:

• A relevant degree with extensive experience or an equivalent level of knowledge gained through any other combination of education, training and experience.

• Sound commercial acumen and understanding of digital sales and marketing performance levers, with an ability to plan and deliver complex work plans and review activity effectiveness.

• Excellent written and verbal communication skills with a high level of attention to detail and an ability to work under pressure and to strict deadlines.

• Ability to apply judgement, creativity and flexibility to generate new optimisation approaches and to solve problems.

• Experience working in a large, complex fast-paced organisation where conversion of prospective student interest is critical.

• Sound people management skills with demonstrated experience in managing small team of direct reports.

• Proven ability to influence stakeholders as appropriate to ensure successful outcomes.

• Experience using a Customer Relationship Management (CRM) system, ideally Microsoft Dynamics or Salesforce.

•  Understanding of digital marketing automation tools (Click Dimensions, Adobe Campaign), analytics (Adobe Analytics), business performance reporting and visualisation (Power BI) other relevant tools.

• Proven ability to lead a service delivery culture.

• An understanding of and commitment to UNSW’s aims, objectives and values in action, together with relevant policies and guidelines.

• Knowledge of health and safety responsibilities and commitment to attending relevant health and safety training

Benefits and Culture:

UNSW offers a competitive salary and access to a plethora of UNSW-perks including:​

• Flexible working ​
• Additional 3 days of leave over the Christmas Period​
• Access to lifelong learning and career development ​
• Progressive HR practices​

More information on the great staff benefits and culture can be found here.

How to Apply:

Please submit your CV and a Cover Letter addressing the Selection Criteria (Who you are above)

Applications close:  Tuesday 26 March – Before 11:55pm

Get in Touch:

Georgia Kelso

Talent Acquisition Coordinator

[email protected]

UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.

Advertised:12 Mar 2024 AUS Eastern Daylight Time
Applications close:26 Mar 2024 AUS Eastern Daylight Time