DIGITAL MARKETING TRAINER FOR KAKUMA

Finn Church Aid (FCA) is the largest Finnish international aid organization. We operate in 13 countries, where the needs are most dire. We work with the poorest people, regardless of their religious beliefs, ethnic background, or political convictions. Our work is based on rights, which means that our operations are guided by equality, non-discrimination, and responsibility.

We contribute to positive change by supporting people in the most vulnerable situations within fragile and disaster-affected areas. We consider three thematic areas as central to sustainable change: the right to peace (R2P), livelihood (R2L) and quality education (R2QE).

For more information, please visit www.kua.fi

Background information on FCA Country Office requesting the services.

In Kenya, FCA has been working since 2014 in all three thematic areas, supporting local communities and governments to resolve and prevent conflicts in five counties of northern Kenya; providing access to primary education in Turkana, Garissa, Marsabit, West Pokot and Samburu, Kenya’s poorest counties; and improving access to quality education for children, youth, and their families with holistic support mechanisms. FCA also provides emergency cash assistance to drought-affected families in Garissa.

FCA Kenya is implementing advanced digital skills training project building on the experiences gained in the Creative Industries program and the potential of young men and women who possess digital skills to engage in a broad range of economic activities in the sector with well-targeted support. The project is aimed at providing emerging creatives with the technical and entrepreneurship skills, knowledge, resources, and access to networks necessary to tap into economic opportunities in Kenya’s creative industry.

Description of the requested services

FCA Kenya is seeking a highly motivated and a dedicated individual to fill the role of a consultant as a Digital Marketing Trainer for the Creative Industries (CI) Program. The trainer will be required to deliver physical training and individualized coaching to 2 cohorts of intermediate to advanced-level learners, most of whom have acquired basic training in digital marketing. The total number of working days will be 96 with each cohort running for 48 working days. The trainer will work 5 hours per day and 3 days per week, a total of 48 days for each cohort.)

Objectives & Deliverables

• Develop (intermediate to advanced level) comprehensive training/coaching curriculum and practical sessions covering various aspects of digital marketing such as SEO, SEM, social media marketing, email marketing, content marketing, and analytics.
• Provide personalized coaching and support to participants to facilitate their learning and skill development.
• Collaborate with the project team to organize networking events, guest speaker sessions, and industry panels to connect participants with professionals in the creative industries.
• Facilitate mentorship opportunities and encourage participants to engage in ongoing professional development to stay abreast of industry trends and advancements.
• Establish and maintain relationships with industry stakeholders to facilitate job placements and market linkages for participants.
• Implement regular assessments and evaluations to measure participant learning outcomes and identify areas for improvement.

Qualifications

• Bachelor’s degree in marketing, Digital Marketing, Business, Communications, or a related field (industry certifications, such as Google Digital Marketing Certification or HubSpot Certification, are a plus).
• Proven experience in delivering (intermediate to advanced level) training programs on digital marketing.
• Strong understanding of digital marketing strategies and tools, digital technologies and emerging trends in the industry.
• Previous experience of delivering Training Programmes through online platforms such as Microsoft Teams, Zoom, and Virtual Learning platforms.
• Ability to work effectively with diverse groups of participants.
• Demonstrated ability to adapt training content to meet the needs of different learning styles.
• Ability to train basics of website/Google analytics.
• Experience in curriculum development and instructional design is a plus.
• Familiarity and knowledge of global/regional and local (Kenya) job market dynamics, in addition to industry connections in Nairobi is desirable.